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Scheduling & Booking · head to head

AB Tasty vs Fresha

AB Tasty logo

AB Tasty

Scheduling & Booking

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Fresha logo

Fresha

Scheduling & Booking

Free salon and spa software

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Fresha has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Fresha fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • They diverge on capability: AB Tasty covers A/B testing, Fresha covers Online booking.

Where they differ

Only the attributes on which AB Tasty and Fresha actually diverge.

Attributes where AB Tasty and Fresha differ
AttributeAB TastyFresha
Starting price€500/monthFree
Pricing modelquotefree
Free tierNoYes
PlatformsWebWeb, Ios, Android
CategoryUnknownScheduling & Booking
Founded20112015

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • Multiple languages language support

Only in Fresha

  • Online booking
  • Appointment management
  • Client database
  • Point of sale
  • Inventory management
  • Staff scheduling
  • Marketing tools
  • Reports & analytics

Both cover

  • SSL encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Fresha
  • Feature flagging and progressive rolloutsnot Fresha
  • Personalising content for identified and anonymous visitorsnot Fresha
  • Search, recommendations and merchandising for ecommercenot Fresha
  • Conversion optimisation experiments across channelsnot Fresha

Fresha

  • Running appointment booking and point of sale for salons and spasnot AB Tasty
  • Attracting new clients through the Fresha consumer marketplacenot AB Tasty
  • Sending appointment reminders and marketing campaigns to clientsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Fresha

  • Fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • Online card payments carry a 4.90 percent plus fixed fee per transaction charge on top of the subscription
  • Only 20 SMS or WhatsApp notifications and 50 marketing emails are free each month; everything beyond that is billed per message
  • Team and Enterprise plans are quoted as custom rates with no published figure
  • Add ons such as Team Connect and Insights are billed per team member per month on top of the plan
  • Enterprise pricing applies to businesses with 20 or more team members

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Fresha

Free
  • FreeFree
    • Unlimited appointments
    • Unlimited staff
    • Online booking
  • Payments (Add-on)$2.19/transaction
    • Card payments
    • Contactless payments
    • Online payments
  • Marketing (Add-on)$0.01/message
    • Email campaigns
    • SMS marketing
    • Automated messages

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Fresha if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want appointment management.
Fresha review

Questions people ask

Is AB Tasty or Fresha better?
Neither clearly leads. AB Tasty starts at €500/month and Fresha at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Fresha?
Fresha has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Fresha.
Does AB Tasty or Fresha run on more platforms?
AB Tasty runs on Web. Fresha runs on Web, Ios, Android.
Can I use Fresha for free?
Yes. Fresha has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Fresha is typically brought in for.
What can AB Tasty do that Fresha cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Fresha covers Online booking, Appointment management, Client database, Point of sale. Both handle SSL encryption, Cloud deployment, Web support.
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