Softwr

Software · head to head

Fathom Analytics vs Square Appointments

Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Square Appointments logo

Square Appointments

Software

Free scheduling for beauty businesses

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Square Appointments has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Square Appointments the free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • They diverge on capability: Fathom Analytics covers Page view tracking, Square Appointments covers Online booking.

Where they differ

Only the attributes on which Fathom Analytics and Square Appointments actually diverge.

Attributes where Fathom Analytics and Square Appointments differ
AttributeFathom AnalyticsSquare Appointments
Starting price$14/monthFree
Free tierNoYes
PlatformsWebWeb, Ios, Android
Founded20142009

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • 20+ languages language support

Only in Square Appointments

  • Online booking
  • Client management
  • Point of sale
  • Payment processing
  • Automated reminders
  • Instagram booking
  • Google booking
  • Mobile app

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Square Appointments
  • A lightweight Google Analytics replacementnot Square Appointments
  • Tracking many sites from one accountnot Square Appointments
  • Long-term historical reporting while subscribednot Square Appointments

Square Appointments

  • Online appointment booking for salons, barbers and personal servicesnot Fathom Analytics
  • Taking card payments and deposits at the time of bookingnot Fathom Analytics
  • Managing staff calendars, waitlists and no-show policiesnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Square Appointments

  • The free plan is aimed at solo professionals; booking across multiple staff requires the paid Plus plan
  • Cancellation policies, no-show fees and waitlists require the Plus plan
  • Resource management, service cost tracking and the future bookings report require the Premium plan
  • Custom processing rates are reserved for Square Pro, which is aimed at businesses processing over $250,000 a year
  • Card processing fees are charged on top of the plan fee on every tier including the free one

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Square Appointments

Free
  • FreeFree
    • Unlimited appointments
    • Online booking
    • Client management
  • Plus$29/month
    • Everything in Free
    • Multiple staff calendars
    • No-show protection
  • Premium$69/month
    • Everything in Plus
    • Multi-location
    • Staff management

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Square Appointments if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want client management.
Square Appointments review

Questions people ask

Is Fathom Analytics or Square Appointments better?
Neither clearly leads. Fathom Analytics starts at $14/month and Square Appointments at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Square Appointments?
Square Appointments has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Square Appointments.
Does Fathom Analytics or Square Appointments run on more platforms?
Fathom Analytics runs on Web. Square Appointments runs on Web, Ios, Android.
Can I use Square Appointments for free?
Yes. Square Appointments has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Square Appointments is typically brought in for.
What can Fathom Analytics do that Square Appointments cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Square Appointments covers Online booking, Client management, Point of sale, Payment processing. Both handle Cloud deployment, Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Fathom Analytics

More on Square Appointments

Keep looking

Other head to heads