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Software · head to head

Adverity vs Fresha

Adverity logo

Adverity

Software

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Fresha logo

Fresha

Software

Free salon and spa software

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Fresha has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Fresha fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • They diverge on capability: Adverity covers Data aggregation, Fresha covers Online booking.

Where they differ

Only the attributes on which Adverity and Fresha actually diverge.

Attributes where Adverity and Fresha differ
AttributeAdverityFresha
Starting price$999/monthFree
Pricing modelsubscriptionfree
Free tierNoYes
PlatformsWeb, Api, MobileWeb, Ios, Android
Founded20142015

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Fresha

  • Online booking
  • Appointment management
  • Client database
  • Point of sale
  • Inventory management
  • Staff scheduling
  • Marketing tools
  • Reports & analytics

Both cover

  • GDPR compliant

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Fresha
  • Transforming and harmonising campaign data across sourcesnot Fresha
  • Monitoring data quality before it reaches reportingnot Fresha
  • Feeding a BI tool or warehouse with marketing datanot Fresha

Fresha

  • Running appointment booking and point of sale for salons and spasnot Adverity
  • Attracting new clients through the Fresha consumer marketplacenot Adverity
  • Sending appointment reminders and marketing campaigns to clientsnot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Fresha

  • Fresha charges a 50 percent one time commission on each new client booked through its marketplace, subject to a minimum fee per client
  • Online card payments carry a 4.90 percent plus fixed fee per transaction charge on top of the subscription
  • Only 20 SMS or WhatsApp notifications and 50 marketing emails are free each month; everything beyond that is billed per message
  • Team and Enterprise plans are quoted as custom rates with no published figure
  • Add ons such as Team Connect and Insights are billed per team member per month on top of the plan
  • Enterprise pricing applies to businesses with 20 or more team members

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Fresha

Free
  • FreeFree
    • Unlimited appointments
    • Unlimited staff
    • Online booking
  • Payments (Add-on)$2.19/transaction
    • Card payments
    • Contactless payments
    • Online payments
  • Marketing (Add-on)$0.01/message
    • Email campaigns
    • SMS marketing
    • Automated messages

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Fresha if

  • You need online booking.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want appointment management.
Fresha review

Questions people ask

Is Adverity or Fresha better?
Neither clearly leads. Adverity starts at $999/month and Fresha at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Fresha?
Fresha has a free tier; the other does not. Paid plans start at $999/month for Adverity and Free for Fresha.
Does Adverity or Fresha run on more platforms?
Adverity runs on Web, Api, Mobile. Fresha runs on Web, Ios, Android.
Can I use Fresha for free?
Yes. Fresha has a free tier, so you can try it without paying. Adverity starts at $999/month.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Fresha is typically brought in for.
What can Adverity do that Fresha cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Fresha covers Online booking, Appointment management, Client database, Point of sale. Both handle GDPR compliant.
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