Softwr

Software · head to head

Airbnb vs Fathom Analytics

A

Airbnb

Software

Book unique homes and experiences all over the world

From
On request
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Airbnb guests pay a service fee of 14.1% to 16.5% of the booking subtotal on top of the nightly rate; Fathom Analytics there is no free tier, only a 7 day trial

Where they differ

Only the attributes on which Airbnb and Fathom Analytics actually diverge.

Attributes where Airbnb and Fathom Analytics differ
AttributeAirbnbFathom Analytics
Starting priceOn request$14/month
Pricing modeltransactionsubscription
FoundedUnknown2014

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Airbnb

Nothing recorded that Fathom Analytics does not also cover.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Airbnb

No use cases recorded yet. See the Airbnb review.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Airbnb
  • A lightweight Google Analytics replacementnot Airbnb
  • Tracking many sites from one accountnot Airbnb
  • Long-term historical reporting while subscribednot Airbnb

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Airbnb

  • Guests pay a service fee of 14.1% to 16.5% of the booking subtotal on top of the nightly rate
  • Hosts on the split-fee structure pay a further 3% fee, rising to 4% for listings in Brazil and Mexico, or up to 16% under the single-fee structure

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Airbnb

On request

No published plan breakdown. See the Airbnb review.

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Airbnb if

Nothing in the data separates Airbnb from Fathom Analytics on the points above - pick on price and on how each one feels to use.

Airbnb review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Airbnb or Fathom Analytics better?
Neither clearly leads. Airbnb starts at On request and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Airbnb or Fathom Analytics?
Airbnb starts at On request and Fathom Analytics at $14/month.
Does Airbnb or Fathom Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What can Airbnb do that Fathom Analytics cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.
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