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Software · head to head

Fathom Analytics vs Zenoti

Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Zenoti logo

Zenoti

Software

Enterprise spa and salon software

From
$200/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Zenoti zenoti publishes no prices: the pricing page names plans by business type but gives no rate, no per location fee and no minimum, and routes every enquiry to a quote or demo
  • They diverge on capability: Fathom Analytics covers Page view tracking, Zenoti covers Appointment booking.

Where they differ

Only the attributes on which Fathom Analytics and Zenoti actually diverge.

Attributes where Fathom Analytics and Zenoti differ
AttributeFathom AnalyticsZenoti
Starting price$14/month$200/month
PlatformsWebWeb, Ios, Android, Api
Founded20142010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • Web support
  • 20+ languages language support

Only in Zenoti

  • Appointment booking
  • Point of sale
  • Inventory management
  • Marketing automation
  • Employee management
  • Membership management
  • Gift cards
  • Business intelligence

Both cover

  • GDPR compliant
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Zenoti
  • A lightweight Google Analytics replacementnot Zenoti
  • Tracking many sites from one accountnot Zenoti
  • Long-term historical reporting while subscribednot Zenoti

Zenoti

  • Running multi location spa, salon and medspa chains on one platformnot Fathom Analytics
  • Centralising appointment booking, point of sale and inventory across sitesnot Fathom Analytics
  • Managing memberships, packages and customer marketing for large operatorsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Zenoti

  • Zenoti publishes no prices: the pricing page names plans by business type but gives no rate, no per location fee and no minimum, and routes every enquiry to a quote or demo
  • Multi location pricing is described as customised to the customer's footprint, so two buyers of the same size are not guaranteed the same rate
  • Communication costs such as messaging are billed on consumption on top of the plan
  • Functionality is extended through paid add ons rather than being included in a single plan

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Zenoti

$200/month
  • Essential$200/month
    • Appointment booking
    • Client management
    • POS
  • Professional$350/month
    • Everything in Essential
    • Marketing automation
    • Inventory management
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location
    • Custom integrations

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Zenoti if

  • You need appointment booking.
  • You work on Web, Ios, Android, Api.
  • You also want point of sale.
Zenoti review

Questions people ask

Is Fathom Analytics or Zenoti better?
Neither clearly leads. Fathom Analytics starts at $14/month and Zenoti at $200/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Zenoti?
Fathom Analytics starts at $14/month and Zenoti at $200/month.
Does Fathom Analytics or Zenoti run on more platforms?
Fathom Analytics runs on Web. Zenoti runs on Web, Ios, Android, Api.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Zenoti is typically brought in for.
What can Fathom Analytics do that Zenoti cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Zenoti covers Appointment booking, Point of sale, Inventory management, Marketing automation. Both handle GDPR compliant, Cloud deployment.
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