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Software · head to head

Fathom Analytics vs Setmore

Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
Setmore logo

Setmore

Software

Free appointment scheduling and customer management

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Setmore has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; Setmore free plan limited to 4 users maximum
  • They diverge on capability: Fathom Analytics covers Page view tracking, Setmore covers Unlimited appointments.

Where they differ

Only the attributes on which Fathom Analytics and Setmore actually diverge.

Attributes where Fathom Analytics and Setmore differ
AttributeFathom AnalyticsSetmore
Starting price$14/monthFree
Free tierNoYes
PlatformsWebWeb, iOS, Android
Founded20142008

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • 20+ languages language support

Only in Setmore

  • Unlimited appointments
  • Online booking
  • Calendar synchronization
  • Customer database
  • Email reminders
  • SMS reminders
  • Mobile app
  • Custom branding

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Setmore
  • A lightweight Google Analytics replacementnot Setmore
  • Tracking many sites from one accountnot Setmore
  • Long-term historical reporting while subscribednot Setmore

Setmore

  • Online appointment and booking managementnot Fathom Analytics
  • Service provider scheduling platformnot Fathom Analytics
  • Customer communication via email and SMS remindersnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Setmore

  • Free plan limited to 4 users maximum
  • Free plan limited to 200 appointments per month
  • Live receptionist add-on limited to US only
  • Custom enterprise pricing not published

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Setmore

Free

No published plan breakdown. See the Setmore review.

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose Setmore if

  • You need unlimited appointments.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want online booking.
Setmore review

Questions people ask

Is Fathom Analytics or Setmore better?
Neither clearly leads. Fathom Analytics starts at $14/month and Setmore at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or Setmore?
Setmore has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Setmore.
Does Fathom Analytics or Setmore run on more platforms?
Fathom Analytics runs on Web. Setmore runs on Web, iOS, Android.
Can I use Setmore for free?
Yes. Setmore has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Setmore is typically brought in for.
What can Fathom Analytics do that Setmore cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Setmore covers Unlimited appointments, Online booking, Calendar synchronization, Customer database. Both handle Cloud deployment, Web support.
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Related pages

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