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Software · head to head

Booksy vs Fathom Analytics

Booksy logo

Booksy

Software

Book local beauty services

From
$29.99/month
Rated
-
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-

The short version

  • Each has a real cost: Booksy the Boost marketplace feature charges a one time 30% fee on the first visit cost for each client it brings in; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Booksy covers Online booking, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Booksy and Fathom Analytics actually diverge.

Attributes where Booksy and Fathom Analytics differ
AttributeBooksyFathom Analytics
Starting price$29.99/month$14/month
PlatformsWeb, Ios, AndroidWeb

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown), founded (2014).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Booksy

  • Online booking
  • Calendar management
  • Client database
  • Automated reminders
  • Marketing tools
  • Reviews management
  • Mobile apps
  • Analytics dashboard

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • 20+ languages language support

Both cover

  • GDPR compliant
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Booksy

  • Appointment booking and client management for salons and barbersnot Fathom Analytics
  • Taking payments and deposits against bookingsnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Booksy
  • A lightweight Google Analytics replacementnot Booksy
  • Tracking many sites from one accountnot Booksy
  • Long-term historical reporting while subscribednot Booksy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Booksy

  • The Boost marketplace feature charges a one time 30% fee on the first visit cost for each client it brings in
  • Additional team members are $20 a month each on top of the $29.99 base
  • Card processing runs from 2.49% plus $0.10 to 2.69% plus $0.30 depending on how the payment is taken
  • Getting paid out within 30 minutes costs a further 1.5%
  • Card readers are bought separately at $53.10 or $219.85 plus shipping

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Booksy

$29.99/month
  • Solo$29.99/month
    • Unlimited bookings
    • Client management
    • Mobile app
  • Team$49.99/month
    • Everything in Solo
    • Multiple staff
    • Staff scheduling
  • Business$79.99/month
    • Everything in Team
    • Multi-location
    • Priority support

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Booksy if

  • You need online booking.
  • You work on Web, Ios, Android.
  • You also want calendar management.

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.

Questions people ask

Is Booksy or Fathom Analytics better?
Neither clearly leads. Booksy starts at $29.99/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Booksy or Fathom Analytics?
Booksy starts at $29.99/month and Fathom Analytics at $14/month.
Does Booksy or Fathom Analytics run on more platforms?
Booksy runs on Web, Ios, Android. Fathom Analytics runs on Web.
What is Booksy best used for?
Booksy is most often used for appointment booking and client management for salons and barbers, taking payments and deposits against bookings. Of those, appointment booking and client management for salons and barbers and taking payments and deposits against bookings are not what Fathom Analytics is typically brought in for.
What can Booksy do that Fathom Analytics cannot?
Booksy covers Online booking, Calendar management, Client database, Automated reminders. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle GDPR compliant, Cloud deployment, Web support.

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