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E-Commerce · head to head

Ecwid vs Etsy

Ecwid logo

Ecwid

E-Commerce

Sell anywhere ecommerce platform

From
Free
Rated
-
Full reviewWebsite
Etsy logo

Etsy

E-Commerce

Global marketplace for handmade, vintage, and unique items

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Ecwid has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ecwid the $5 a month Starter plan caps the catalogue at 10 products; Etsy transaction fees at 6.5% of sale price
  • They diverge on capability: Ecwid covers Omnichannel selling, Etsy covers Shop setup.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Ecwid and Etsy actually diverge.

Attributes where Ecwid and Etsy differ
AttributeEcwidEtsy
Starting priceFreeOn request
Pricing modelsubscriptiontransaction
Free tierYesNo
Founded20092005

Identical on both: platforms (Web), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ecwid

  • Omnichannel selling
  • Product catalog
  • Inventory management
  • Email marketing
  • Analytics
  • Mobile app
  • API access

Only in Etsy

  • Shop setup
  • Product listings
  • Shop customization
  • Order management
  • Shipping labels
  • Reviews & ratings
  • Shipping protection

Both cover

  • Payment processing

What people use each for

The jobs each tool is most often brought in to do.

Ecwid

  • E-commerce store setup with no transaction fees charged by Ecwidnot Etsy
  • Multi-channel selling across Instagram, Facebook, TikTok, and Pinterestnot Etsy
  • Automated email marketing with abandoned cart recovery campaignsnot Etsy
  • Inventory management and order tracking across all sales channelsnot Etsy
  • AI-powered product photo background removal and enhancementnot Etsy

Etsy

  • Selling handmade crafts and unique itemsnot Ecwid
  • Reselling vintage goods and collectiblesnot Ecwid
  • Marketing handpicked curated productsnot Ecwid
  • Operating storefront with secured payment processingnot Ecwid

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ecwid

  • The $5 a month Starter plan caps the catalogue at 10 products
  • Staff accounts start at the Business plan, and are limited to 2 until the Unlimited plan
  • Abandoned cart recovery requires the Business plan at $65 a month
  • In person selling through POS integration is Unlimited only, at $149 a month
  • The Venture plan at $35 a month still caps products at 100

Etsy

  • Transaction fees at 6.5% of sale price
  • Payment processing fee of 3% plus $0.25 per transaction
  • 15% offsite ads fee for sales from Etsy external advertising
  • No monthly subscription covers fees - all fees per transaction

Pricing, plan by plan

Ecwid

Free
  • FreeFree
    • Up to 10 products
    • Basic storefront
    • Standard payment methods
  • Unlimited$99.08/month
    • Unlimited products
    • Advanced features
    • Priority support

Etsy

On request
  • Seller Fees$0.2/listing
    • Listing fee per item for 4 months
  • Transaction Fee$6.5/percent
    • 6.5% of sale price including shipping
  • Payment Processing Fee$3/percent
    • 3% of sale price plus $0.25 per transaction
  • Offsite Ads Fee$15/percent
    • 15% of sale price when sale results from Etsy external advertising

Which should you pick?

Choose Ecwid if

  • You need omnichannel selling.
  • You want to start without paying.
  • You also want product catalog.
Ecwid review

Choose Etsy if

  • You need shop setup.
  • You also want product listings.
Etsy review

Questions people ask

Is Ecwid or Etsy better?
Neither clearly leads. Ecwid starts at Free and Etsy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ecwid or Etsy?
Ecwid has a free tier; the other does not. Paid plans start at Free for Ecwid and On request for Etsy.
Does Ecwid or Etsy run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Ecwid for free?
Yes. Ecwid has a free tier, so you can try it without paying. Etsy starts at On request.
What is Ecwid best used for?
Ecwid is most often used for e-commerce store setup with no transaction fees charged by ecwid, multi-channel selling across instagram, facebook, tiktok, and pinterest, automated email marketing with abandoned cart recovery campaigns, inventory management and order tracking across all sales channels. Of those, e-commerce store setup with no transaction fees charged by ecwid and multi-channel selling across instagram, facebook, tiktok, and pinterest are not what Etsy is typically brought in for.
What can Ecwid do that Etsy cannot?
Ecwid covers Omnichannel selling, Product catalog, Inventory management, Email marketing. Etsy covers Shop setup, Product listings, Shop customization, Order management. Both handle Payment processing.

Answered from the vendors’ own pages

Ecwid: Does Ecwid charge transaction fees?

Ecwid states on its site: no transaction fees. However, pricing tiers and their specific features are not disclosed on the vendor's public pages.

Source
Etsy: What is the listing fee on Etsy?

Each listing costs $0.20 and is active for 4 months. You only pay transaction and payment processing fees when you make a sale.

Source
Ecwid: Is there a free version of Ecwid?

Ecwid offers a free tier to launch a store and start selling. Specific upgrade tiers and costs are not listed on the vendor's website.

Source
Etsy: What are Etsy's transaction and payment fees?

Etsy charges 6.5% transaction fee on the sale price including shipping, plus 3% and $0.25 for payment processing per transaction. If a sale results from Etsy's external advertising, an additional 15% offsite ads fee applies.

Source
Ecwid: How much does Ecwid cost?

Ecwid does not publish pricing details on its website. The vendor directs users to contact sales or view pricing, but specific rates are not displayed publicly.

Source
Etsy: Are there monthly subscription costs?

No, Etsy does not require a monthly subscription. You pay per listing ($0.20) and transaction-based fees when you make sales.

Source
Etsy: What types of items can I sell on Etsy?

Etsy allows items you made, designed, handpicked, or sourced that meet Creativity Standards. The marketplace focuses on unique, handmade, or vintage goods rather than mass-produced items.

Source
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