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Etsy vs Magento

Etsy logo

Etsy

Software

Global marketplace for handmade, vintage, and unique items

From
$0.2/per-listing
Rated
-
Full reviewWebsite
Magento logo

Magento

Software

Open-source ecommerce platform for enterprise retail

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Magento has a free tier, so it costs nothing to try first.
  • Each has a real cost: Etsy etsy charges a $0.20 USD listing fee per item, a 6.5% transaction fee on sale price plus shipping, a 3% plus $0.25 USD payment processing fee, and a 2.5% currency conversion fee when shop and payment currencies differ; Magento magento Open Source is available under the OSL v3 license as a free self-hosted edition, but Adobe sells a separate proprietary Adobe Commerce edition with additional B2B, page builder and cloud features not included in the open source code
  • They diverge on capability: Etsy covers Shop setup, Magento covers Multi-store management.

Where they differ

Only the attributes on which Etsy and Magento actually diverge.

Attributes where Etsy and Magento differ
AttributeEtsyMagento
Starting price$0.2/per-listingFree
Pricing modeltransactionopen-source
Free tierNoYes
Founded20052008

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Etsy

  • Shop setup
  • Product listings
  • Payment processing
  • Shop customization
  • Order management
  • Shipping labels
  • Reviews & ratings
  • Shipping protection

Only in Magento

  • Multi-store management
  • Advanced product catalog
  • Customer segmentation
  • Order management system
  • Inventory management
  • Progressive Web App
  • GraphQL API
  • Security & compliance

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Etsy

  • Etsy charges a $0.20 USD listing fee per item, a 6.5% transaction fee on sale price plus shipping, a 3% plus $0.25 USD payment processing fee, and a 2.5% currency conversion fee when shop and payment currencies differ

Magento

  • Magento Open Source is available under the OSL v3 license as a free self-hosted edition, but Adobe sells a separate proprietary Adobe Commerce edition with additional B2B, page builder and cloud features not included in the open source code

Pricing, plan by plan

Etsy

$0.2/per-listing
  • Standard Shop$0.2/per-listing-plus-commission
    • Listing fees
    • Transaction fees
    • Payment processing

Magento

Free
  • Magento Open SourceFree
    • Unlimited products
    • Multiple storefronts
    • Advanced marketing
  • Adobe Commerce$20000/year
    • All Open Source features
    • 24/7 enterprise support
    • Managed cloud hosting

Which should you pick?

Choose Etsy if

  • You need shop setup.
  • You also want product listings.
Etsy review

Choose Magento if

  • You need multi-store management.
  • You want to start without paying.
  • You also want advanced product catalog.
Magento review

Questions people ask

Is Etsy or Magento better?
Neither clearly leads. Etsy starts at $0.2/per-listing and Magento at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Etsy or Magento?
Magento has a free tier; the other does not. Paid plans start at $0.2/per-listing for Etsy and Free for Magento.
Does Etsy or Magento run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Magento for free?
Yes. Magento has a free tier, so you can try it without paying. Etsy starts at $0.2/per-listing.
What can Etsy do that Magento cannot?
Etsy covers Shop setup, Product listings, Payment processing, Shop customization. Magento covers Multi-store management, Advanced product catalog, Customer segmentation, Order management system.
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