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E-Commerce · head to head

Amazon Shopping vs Etsy

Amazon Shopping logo

Amazon Shopping

E-Commerce

Amazon's consumer marketplace app for browsing, buying and tracking orders

From
Free
Rated
-
Full reviewWebsite
Etsy logo

Etsy

E-Commerce

Global marketplace for handmade, vintage, and unique items

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Amazon Shopping has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amazon Shopping a significant share of listings are sold and shipped by third-party sellers, and counterfeit or mislabelled products from those sellers have been a well-documented, recurring problem that the platform does not fully prevent.; Etsy transaction fees at 6.5% of sale price
  • They diverge on capability: Amazon Shopping covers Product search and marketplace, Etsy covers Shop setup.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Amazon Shopping and Etsy actually diverge.

Attributes where Amazon Shopping and Etsy differ
AttributeAmazon ShoppingEtsy
Starting priceFreeOn request
Pricing modelFree to use; optional Prime subscription for fast shipping and bundled mediatransaction
Free tierYesNo
PlatformsiOS, Android, WebWeb
FoundedUnknown2005

Identical on both: user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Shopping

  • Product search and marketplace
  • Prime shipping tiers
  • Order tracking and returns
  • Amazon Photos and Alexa integration
  • Sponsored product placement
  • Subscribe and Save

Only in Etsy

  • Shop setup
  • Product listings
  • Payment processing
  • Shop customization
  • Order management
  • Shipping labels
  • Reviews & ratings
  • Shipping protection

What people use each for

The jobs each tool is most often brought in to do.

Amazon Shopping

  • A shopper comparing prices and reviews across a wide catalogue before buying from any retailernot Etsy
  • A Prime subscriber wanting fast, free shipping on eligible everyday purchasesnot Etsy
  • A household using Subscribe and Save to automate reordering of consumables at a discountnot Etsy
  • Someone managing Alexa devices, Prime Video and Amazon orders from a single accountnot Etsy

Etsy

  • Selling handmade crafts and unique itemsnot Amazon Shopping
  • Reselling vintage goods and collectiblesnot Amazon Shopping
  • Marketing handpicked curated productsnot Amazon Shopping
  • Operating storefront with secured payment processingnot Amazon Shopping

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Shopping

  • A significant share of listings are sold and shipped by third-party sellers, and counterfeit or mislabelled products from those sellers have been a well-documented, recurring problem that the platform does not fully prevent.
  • Search results and product pages mix paid sponsored placements with organic results, so the top listing for a search term is often an advertisement rather than the best-reviewed or cheapest option.
  • Fast, free shipping is effectively gated behind an Amazon Prime subscription, and the app's delivery estimates are designed to make non-Prime checkout feel slower and less attractive.
  • Returns and refund handling differ between Amazon-fulfilled and third-party-fulfilled orders, and a buyer often cannot tell which applies until after ordering.
  • Subscribe and Save and other recurring purchase features require active management to cancel, and abandoned subscriptions can result in ongoing charges for items no longer wanted.

Etsy

  • Transaction fees at 6.5% of sale price
  • Payment processing fee of 3% plus $0.25 per transaction
  • 15% offsite ads fee for sales from Etsy external advertising
  • No monthly subscription covers fees - all fees per transaction

Pricing, plan by plan

Amazon Shopping

Free
  • Standard accountFree
    • Browsing and purchase without Prime
    • Standard, slower shipping speeds
    • No access to Prime Video, Prime Music or Prime delivery windows
  • Amazon Prime$14.99/month
    • Free fast shipping on eligible items
    • Access to Prime Video and Prime Music
    • Also offered as an annual plan at a discounted effective rate

Etsy

On request
  • Seller Fees$0.2/listing
    • Listing fee per item for 4 months
  • Transaction Fee$6.5/percent
    • 6.5% of sale price including shipping
  • Payment Processing Fee$3/percent
    • 3% of sale price plus $0.25 per transaction
  • Offsite Ads Fee$15/percent
    • 15% of sale price when sale results from Etsy external advertising

Which should you pick?

Choose Amazon Shopping if

  • You need product search and marketplace.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want prime shipping tiers.
Amazon Shopping review

Choose Etsy if

  • You need shop setup.
  • You also want product listings.
Etsy review

Questions people ask

Is Amazon Shopping or Etsy better?
Neither clearly leads. Amazon Shopping starts at Free and Etsy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Shopping or Etsy?
Amazon Shopping has a free tier; the other does not. Paid plans start at Free for Amazon Shopping and On request for Etsy.
Does Amazon Shopping or Etsy run on more platforms?
Amazon Shopping runs on iOS, Android, Web. Etsy runs on Web.
Can I use Amazon Shopping for free?
Yes. Amazon Shopping has a free tier, so you can try it without paying. Etsy starts at On request.
What is Amazon Shopping best used for?
Amazon Shopping is most often used for a shopper comparing prices and reviews across a wide catalogue before buying from any retailer, a prime subscriber wanting fast, free shipping on eligible everyday purchases, a household using subscribe and save to automate reordering of consumables at a discount, someone managing alexa devices, prime video and amazon orders from a single account. Of those, a shopper comparing prices and reviews across a wide catalogue before buying from any retailer and a prime subscriber wanting fast, free shipping on eligible everyday purchases are not what Etsy is typically brought in for.
What can Amazon Shopping do that Etsy cannot?
Amazon Shopping covers Product search and marketplace, Prime shipping tiers, Order tracking and returns, Amazon Photos and Alexa integration. Etsy covers Shop setup, Product listings, Payment processing, Shop customization.

Answered from the vendors’ own pages

Amazon Shopping: Do I need Amazon Prime to use the app?

No, browsing and ordering work without Prime, but fast free shipping, Prime Video and Prime Music all require the paid subscription.

Etsy: What is the listing fee on Etsy?

Each listing costs $0.20 and is active for 4 months. You only pay transaction and payment processing fees when you make a sale.

Source
Amazon Shopping: Are all products sold by Amazon itself?

No, a large proportion of listings are sold and sometimes shipped by third-party marketplace sellers, which affects returns and counterfeit risk.

Etsy: What are Etsy's transaction and payment fees?

Etsy charges 6.5% transaction fee on the sale price including shipping, plus 3% and $0.25 for payment processing per transaction. If a sale results from Etsy's external advertising, an additional 15% offsite ads fee applies.

Source
Amazon Shopping: How can I tell if a listing is sold by Amazon or a third party?

Check the "Sold by" and "Fulfilled by" fields on the product page, which the app does not surface prominently in search results.

Etsy: Are there monthly subscription costs?

No, Etsy does not require a monthly subscription. You pay per listing ($0.20) and transaction-based fees when you make sales.

Source
Etsy: What types of items can I sell on Etsy?

Etsy allows items you made, designed, handpicked, or sourced that meet Creativity Standards. The marketplace focuses on unique, handmade, or vintage goods rather than mass-produced items.

Source
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