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Software · head to head

Dovetale vs Audiense

Dovetale logo

Dovetale

Software

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite
Audiense logo

Audiense

Software

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite

The short version

  • Only Dovetale has a free tier, so it costs nothing to try first.
  • Each has a real cost: Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020); Audiense platform is heavily Twitter-focused with limited data from other social media platforms
  • They diverge on capability: Dovetale covers Creator discovery, Audiense covers Audience segmentation.

Where they differ

Only the attributes on which Dovetale and Audiense actually diverge.

Attributes where Dovetale and Audiense differ
AttributeDovetaleAudiense
Starting priceFree$948/year
Pricing modelfreemiumUnknown
Free tierYesNo
Founded20062011

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dovetale

  • Creator discovery
  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Performance analytics
  • Direct messaging
  • Shopify integration

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Both cover

  • Instagram
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Dovetale

  • Creator partnershipsnot Audiense
  • Product giftingnot Audiense
  • Affiliate programsnot Audiense
  • Ambassador programsnot Audiense

Audiense

  • Audience researchnot Dovetale
  • Influencer discoverynot Dovetale
  • Campaign planningnot Dovetale
  • Segmentationnot Dovetale

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Pricing, plan by plan

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Which should you pick?

Choose Dovetale if

  • You need creator discovery.
  • You want to start without paying.
  • You also want application management.
Dovetale review

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Questions people ask

Is Dovetale or Audiense better?
Neither clearly leads. Dovetale starts at Free and Audiense at $948/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dovetale or Audiense?
Dovetale has a free tier; the other does not. Paid plans start at Free for Dovetale and $948/year for Audiense.
Does Dovetale or Audiense run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Dovetale for free?
Yes. Dovetale has a free tier, so you can try it without paying. Audiense starts at $948/year.
What is Dovetale best used for?
Dovetale is most often used for creator partnerships, product gifting, affiliate programs, ambassador programs. Of those, creator partnerships and product gifting are not what Audiense is typically brought in for.
What can Dovetale do that Audiense cannot?
Dovetale covers Creator discovery, Application management, Gift tracking, Affiliate links. Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Both handle Instagram, Cloud deployment, Web support, English language support.

Answered from the vendors’ own pages

Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
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Related pages

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