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Business Intelligence · head to head

DashThis vs Domo

DashThis logo

DashThis

Business Intelligence

Fixed-price marketing dashboards for agencies billed by dashboard, not by seat

From
$44/month
Rated
-
Full reviewWebsite
Domo logo

Domo

Business Intelligence

Business cloud for modern enterprises

From
$30000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DashThis dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.; Domo pricing is not published; contracts start around $30,000 per year minimum, making budget planning difficult without a sales conversation
  • They diverge on capability: DashThis covers Unlimited users, Domo covers 1000+ Connectors.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which DashThis and Domo actually diverge.

Attributes where DashThis and Domo differ
AttributeDashThisDomo
Starting price$44/month$30000/year
Pricing modelPer month by dashboard countUnknown
PlatformsWebWeb, Mobile, Api
FoundedUnknown2010

Identical on both: free tier (No), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DashThis

  • Unlimited users
  • Preset templates
  • Multi-source widgets
  • Calculated widgets
  • White labelling
  • Scheduled delivery
  • Data source library
  • Comment annotations

Only in Domo

  • 1000+ Connectors
  • Real-time Data
  • Mobile BI
  • Collaboration
  • App Development
  • Salesforce
  • Google Analytics
  • Facebook

What people use each for

The jobs each tool is most often brought in to do.

DashThis

  • A twenty-person agency that wants every account manager and every client to have a login without per-seat billingnot Domo
  • A PPC team producing the same monthly report for forty accounts and wanting it emailed automaticallynot Domo
  • An in-house marketing lead who needs one cross-channel view for the board without involving a data teamnot Domo
  • An SEO consultancy white labelling client reports under its own domain and sending addressnot Domo

Domo

  • Self-service analyticsnot DashThis
  • Data explorationnot DashThis
  • Ad-hoc reportingnot DashThis
  • Collaborative analysisnot DashThis
  • Embedded analyticsnot DashThis

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DashThis

  • Dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.
  • There is no data warehouse, SQL layer or real data modelling, so anything requiring joins beyond simple multi-source widgets has to be done in another tool first.
  • Historical data depends on what each connected API will return, so switching to DashThis does not retroactively give you years of comparable history.
  • There is no free tier at all, and the fourteen day trial is short for an agency wanting to rebuild forty client reports before committing.
  • Visualisation options are limited to a fixed widget set, so clients who want a specific chart type or layout often cannot get it.

Domo

  • Pricing is not published; contracts start around $30,000 per year minimum, making budget planning difficult without a sales conversation
  • Visualization customization is limited compared to specialized tools like Tableau, with rigid chart types and restricted pixel-level dashboard layouts
  • Version control and merge options for dataflows are very limited, making multi-developer projects prone to conflicts and overwrites
  • Workflows cannot be edited once deployed; any changes require rebuilding from scratch
  • Semantic layer lacks code-based governance, with metric definitions scattered inside individual cards rather than in a centralized governed location

Pricing, plan by plan

DashThis

$44/month
  • Individual$44/month
    • 3 dashboards
    • 15 data sources
    • Unlimited users
  • Professional$139/month
    • 10 dashboards
    • 40 data sources
    • Unlimited users
  • Business$279/month
    • 25 dashboards
    • 100 data sources
    • Unlimited users
  • Standard$429/month
    • 50 dashboards
    • 200 data sources
    • Unlimited users

Domo

$30000/year

No published plan breakdown. See the Domo review.

Which should you pick?

Choose DashThis if

  • You need unlimited users.
  • You also want preset templates.
DashThis review

Choose Domo if

  • You need 1000+ connectors.
  • You work on Web, Mobile, Api.
  • You also want real-time data.
Domo review

Questions people ask

Is DashThis or Domo better?
Neither clearly leads. DashThis starts at $44/month and Domo at $30000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DashThis or Domo?
DashThis starts at $44/month and Domo at $30000/year.
Does DashThis or Domo run on more platforms?
DashThis runs on Web. Domo runs on Web, Mobile, Api.
What is DashThis best used for?
DashThis is most often used for a twenty-person agency that wants every account manager and every client to have a login without per-seat billing, a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically, an in-house marketing lead who needs one cross-channel view for the board without involving a data team, an seo consultancy white labelling client reports under its own domain and sending address. Of those, a twenty-person agency that wants every account manager and every client to have a login without per-seat billing and a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically are not what Domo is typically brought in for.
What can DashThis do that Domo cannot?
DashThis covers Unlimited users, Preset templates, Multi-source widgets, Calculated widgets. Domo covers 1000+ Connectors, Real-time Data, Mobile BI, Collaboration.

Answered from the vendors’ own pages

DashThis: Does DashThis charge per user?

No. Every plan includes unlimited users and client viewers; you pay for dashboards and data sources.

Domo: Does Domo offer a free tier or trial?

Domo does not publish pricing on its website and does not offer a standard free tier. The platform uses a consumption-based credit model with minimum viable deployments starting around $30,000 per year. A free trial may be available upon request from the sales team.

Source
DashThis: Is there a free plan?

No. Pricing starts at 44 US dollars a month for three dashboards, after a short trial.

Domo: What data sources can Domo connect to?

Domo connects to over 1,000 pre-built connectors covering cloud applications, databases, advertising platforms, file services, spreadsheets, enterprise systems, and data warehouses. Custom integrations are possible via API.

Source
DashThis: Can I blend data from several ad accounts?

Yes, through multi-source widgets and calculated widgets, but there is no general purpose join or SQL layer.

Domo: Can I self-host Domo or is it cloud-only?

Domo is a fully cloud-native, SaaS platform with no self-hosted option available. All data and applications run on Domo's cloud infrastructure.

Source
DashThis: Does it white label fully?

Yes, including logo, colours, sending email address and a custom domain on the higher plans.

Domo: What does the credit-based pricing model mean?

Domo charges credits based on data consumption and platform activity. One credit roughly equals processing one million rows of data, though actual burn rate varies with workflows. Users purchase credit packages providing team access with unlimited user seats; only activity consumes credits, not dashboards or team size.

Source
Domo: Does Domo include AI features and what do they cost?

Domo AI features are free as part of your contract, including DomoGPT for AI chat queries. Premium AI capabilities are available through Domo AI Pro, which uses consumption-based pricing on a per-use basis.

Source
Domo: Can multiple teams collaborate on the same dashboard in Domo?

Yes, Domo supports team collaboration on shared dashboards and datasets. However, version control and merge capabilities for dataflows are limited, which can cause conflicts when multiple developers work on the same project.

Source
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