Softwr

Business Intelligence · head to head

Mode vs Whatagraph

Mode logo

Mode

Business Intelligence

Collaborative analytics for data teams

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mode free tier limited to 4GB RAM and 1 CPU for SQL notebooks, insufficient for large datasets; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Mode covers SQL Editor, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Mode and Whatagraph actually diverge.

Attributes where Mode and Whatagraph differ
AttributeModeWhatagraph
PlatformsWebWeb, Mobile, Api
CategoryBusiness IntelligenceMarketing
Founded20132016

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mode

  • SQL Editor
  • Python/R Notebooks
  • Interactive Reports
  • Version Control
  • Scheduling
  • Snowflake
  • Redshift
  • BigQuery

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Mode

  • Self-service analyticsnot Whatagraph
  • Data explorationnot Whatagraph
  • Ad-hoc reportingnot Whatagraph
  • Collaborative analysisnot Whatagraph
  • Embedded analyticsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Mode
  • Blending data from multiple ad platforms into one dashboardnot Mode
  • White-labelled reporting under an agency's own brandingnot Mode

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mode

  • Free tier limited to 4GB RAM and 1 CPU for SQL notebooks, insufficient for large datasets
  • Requires SQL knowledge for most analysis tasks, creating dependency on technical resources
  • Paid plan pricing not publicly listed; requires sales consultation
  • Recently acquired by ThoughtSpot in 2026, creating product direction uncertainty
  • Limited customization options for visual aspects and embedded analytics

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Mode

Free
  • FreeFree
    • SQL Editor
    • Python/R Notebooks
    • Basic Charts
  • Business$65/month
    • Advanced Visualizations
    • Collaboration
    • Integrations

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Mode if

  • You need sql editor.
  • You want to start without paying.
  • You also want python/r notebooks.
Mode review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Mode or Whatagraph better?
Neither clearly leads. Mode starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mode or Whatagraph?
Mode starts at Free and Whatagraph at Free.
Does Mode or Whatagraph run on more platforms?
Mode runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use Mode for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mode best used for?
Mode is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Whatagraph is typically brought in for.
What can Mode do that Whatagraph cannot?
Mode covers SQL Editor, Python/R Notebooks, Interactive Reports, Version Control. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Mode: What languages does Mode support for analysis?

Mode notebooks support SQL, Python (3.11 with pandas, NumPy, scikit-learn, matplotlib), and R (4.2.0 with ggplot2, dplyr, tidyr). Both Python and R allow additional library installation at runtime.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Mode: Can I integrate Mode notebook results into reports?

Yes. Mode allows adding notebook cell results directly to reports, with synchronized scheduling so reports re-run to keep data current.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Mode: Does Mode support collaborative analysis?

Yes. Mode notebooks provide moveable code blocks and markdown cells enabling exploratory analysis and team collaboration on data queries and visualizations.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
Share

Related pages

More on Mode

More on Whatagraph

Keep looking

Other head to heads