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Business Intelligence · head to head

GoodData vs Whatagraph

GoodData logo

GoodData

Business Intelligence

Analytics platform for data products

From
On request
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: GoodData pricing scales per workspace as customer base grows, increasing costs with scale; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: GoodData covers Headless BI, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which GoodData and Whatagraph actually diverge.

Attributes where GoodData and Whatagraph differ
AttributeGoodDataWhatagraph
Starting priceOn requestFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWeb, Cloud AWS, Cloud AzureWeb, Mobile, Api
CategoryBusiness IntelligenceMarketing
Founded20072016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GoodData

  • Headless BI
  • Semantic Layer
  • Embedded Analytics
  • Multi-tenancy
  • White-labeling
  • Snowflake
  • BigQuery
  • Redshift

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

GoodData

  • Self-service analyticsnot Whatagraph
  • Data explorationnot Whatagraph
  • Ad-hoc reportingnot Whatagraph
  • Collaborative analysisnot Whatagraph
  • Embedded analyticsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot GoodData
  • Blending data from multiple ad platforms into one dashboardnot GoodData
  • White-labelled reporting under an agency's own brandingnot GoodData

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GoodData

  • Pricing scales per workspace as customer base grows, increasing costs with scale
  • Advanced security features like audit logging and HIPAA compliance only on Enterprise plan

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

GoodData

On request
  • Professional$undefined/mo
    • Core BI and analytics
    • Full embedding with whitelabeling
    • Multi-tenancy support
  • Enterprise$undefined/mo
    • All Professional features
    • Custom agents and Agent Builder
    • 99.5% guaranteed uptime SLA

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose GoodData if

  • You need headless bi.
  • You work on Web, Cloud AWS, Cloud Azure.
  • You also want semantic layer.
GoodData review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is GoodData or Whatagraph better?
Neither clearly leads. GoodData starts at On request and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GoodData or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at On request for GoodData and Free for Whatagraph.
Does GoodData or Whatagraph run on more platforms?
GoodData runs on Web, Cloud AWS, Cloud Azure. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. GoodData starts at On request.
What is GoodData best used for?
GoodData is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Whatagraph is typically brought in for.
What can GoodData do that Whatagraph cannot?
GoodData covers Headless BI, Semantic Layer, Embedded Analytics, Multi-tenancy. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

GoodData: Does GoodData offer a free tier?

No, GoodData does not offer a free tier. The platform has Professional and Enterprise pricing tiers that require sales contact for quotes.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
GoodData: What data warehouses can GoodData connect to?

GoodData supports direct connections to Snowflake, BigQuery, Redshift, Azure Databricks, and PostgreSQL through a direct-query-only integration model.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
GoodData: Can you self-host GoodData?

Self-hosted deployment is only available on the Enterprise plan. Professional plan customers are limited to the managed SaaS offering.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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