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Business Intelligence · head to head

Domo vs Supermetrics

Domo logo

Domo

Business Intelligence

Business cloud for modern enterprises

From
$30000/year
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Domo pricing is not published; contracts start around $30,000 per year minimum, making budget planning difficult without a sales conversation; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Domo covers 1000+ Connectors, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Domo and Supermetrics actually diverge.

Attributes where Domo and Supermetrics differ
AttributeDomoSupermetrics
Starting price$30000/year€49/month
Pricing modelUnknownsubscription
PlatformsWeb, Mobile, ApiWeb, Google-sheets, Data-studio, Excel, Api
CategoryBusiness IntelligenceMarketing

Identical on both: free tier (No), user rating (Not yet rated), founded (2010).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Domo

  • 1000+ Connectors
  • Real-time Data
  • Mobile BI
  • Collaboration
  • App Development
  • Facebook
  • QuickBooks
  • Workday

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Salesforce
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Domo

  • Self-service analyticsnot Supermetrics
  • Data explorationnot Supermetrics
  • Ad-hoc reportingnot Supermetrics
  • Collaborative analysisnot Supermetrics
  • Embedded analyticsnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Domo
  • Loading advertising data into BigQuery or Snowflake for reportingnot Domo
  • Automating recurring client marketing reports at an agencynot Domo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Domo

  • Pricing is not published; contracts start around $30,000 per year minimum, making budget planning difficult without a sales conversation
  • Visualization customization is limited compared to specialized tools like Tableau, with rigid chart types and restricted pixel-level dashboard layouts
  • Version control and merge options for dataflows are very limited, making multi-developer projects prone to conflicts and overwrites
  • Workflows cannot be edited once deployed; any changes require rebuilding from scratch
  • Semantic layer lacks code-based governance, with metric definitions scattered inside individual cards rather than in a centralized governed location

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Domo

$30000/year

No published plan breakdown. See the Domo review.

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Domo if

  • You need 1000+ connectors.
  • You work on Web, Mobile, Api.
  • You also want real-time data.
Domo review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Domo or Supermetrics better?
Neither clearly leads. Domo starts at $30000/year and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Domo or Supermetrics?
Domo starts at $30000/year and Supermetrics at €49/month.
Does Domo or Supermetrics run on more platforms?
Domo runs on Web, Mobile, Api. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Domo best used for?
Domo is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Supermetrics is typically brought in for.
What can Domo do that Supermetrics cannot?
Domo covers 1000+ Connectors, Real-time Data, Mobile BI, Collaboration. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Salesforce, Google Analytics.

Answered from the vendors’ own pages

Domo: Does Domo offer a free tier or trial?

Domo does not publish pricing on its website and does not offer a standard free tier. The platform uses a consumption-based credit model with minimum viable deployments starting around $30,000 per year. A free trial may be available upon request from the sales team.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Domo: What data sources can Domo connect to?

Domo connects to over 1,000 pre-built connectors covering cloud applications, databases, advertising platforms, file services, spreadsheets, enterprise systems, and data warehouses. Custom integrations are possible via API.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Domo: Can I self-host Domo or is it cloud-only?

Domo is a fully cloud-native, SaaS platform with no self-hosted option available. All data and applications run on Domo's cloud infrastructure.

Source
Domo: What does the credit-based pricing model mean?

Domo charges credits based on data consumption and platform activity. One credit roughly equals processing one million rows of data, though actual burn rate varies with workflows. Users purchase credit packages providing team access with unlimited user seats; only activity consumes credits, not dashboards or team size.

Source
Domo: Does Domo include AI features and what do they cost?

Domo AI features are free as part of your contract, including DomoGPT for AI chat queries. Premium AI capabilities are available through Domo AI Pro, which uses consumption-based pricing on a per-use basis.

Source
Domo: Can multiple teams collaborate on the same dashboard in Domo?

Yes, Domo supports team collaboration on shared dashboards and datasets. However, version control and merge capabilities for dataflows are limited, which can cause conflicts when multiple developers work on the same project.

Source
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