Softwr

Telecommunications · head to head

Dialpad vs Supermetrics

Dialpad logo

Dialpad

Telecommunications

Cloud phone and voice communications

From
On request
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dialpad pricing details not publicly disclosed; requires contacting sales; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Dialpad covers Voice calls, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dialpad and Supermetrics actually diverge.

Attributes where Dialpad and Supermetrics differ
AttributeDialpadSupermetrics
Starting priceOn request€49/month
Pricing modelUnknownsubscription
PlatformsWeb, MobileWeb, Google-sheets, Data-studio, Excel, Api
CategoryTelecommunicationsMarketing
Founded20132010

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dialpad

  • Voice calls
  • Video meeting
  • Chat
  • Analytics
  • Call recording
  • Slack
  • Microsoft 365
  • Zapier

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Salesforce
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Dialpad

  • Customer service with AI voice and chat agentsnot Supermetrics
  • Autonomous contact centre operations with handoff to humansnot Supermetrics
  • Multi-channel communication (voice, chat, SMS, email)not Supermetrics
  • HIPAA-compliant healthcare communicationnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Dialpad
  • Loading advertising data into BigQuery or Snowflake for reportingnot Dialpad
  • Automating recurring client marketing reports at an agencynot Dialpad

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dialpad

  • Pricing details not publicly disclosed; requires contacting sales
  • AI Agent pricing uses credit-based model with pay-per-value structure
  • Specific pricing tiers and feature comparisons not available on public website

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Dialpad

On request

No published plan breakdown. See the Dialpad review.

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Dialpad if

  • You need voice calls.
  • You work on Web, Mobile.
  • You also want video meeting.
Dialpad review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Dialpad or Supermetrics better?
Neither clearly leads. Dialpad starts at On request and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dialpad or Supermetrics?
Dialpad starts at On request and Supermetrics at €49/month.
Does Dialpad or Supermetrics run on more platforms?
Dialpad runs on Web, Mobile. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Dialpad best used for?
Dialpad is most often used for customer service with ai voice and chat agents, autonomous contact centre operations with handoff to humans, multi-channel communication (voice, chat, sms, email), hipaa-compliant healthcare communication. Of those, customer service with ai voice and chat agents and autonomous contact centre operations with handoff to humans are not what Supermetrics is typically brought in for.
What can Dialpad do that Supermetrics cannot?
Dialpad covers Voice calls, Video meeting, Chat, Analytics. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Salesforce, HubSpot.

Answered from the vendors’ own pages

Dialpad: How much does Dialpad cost?

Dialpad uses conversation-based pricing where customers purchase a pool of AI Agent Credits. Billing occurs only when AI delivers value by retrieving information or executing actions. Exact pricing is not published online and requires contacting sales.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Dialpad: What is Dialpad's AI Agent pricing model?

Dialpad AI Agents are priced per conversation using a credit system. Credits are used only when the AI retrieves information or executes actions like scheduling, routing, or order lookup.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
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