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Automotive · head to head

DealerTrack vs Motive

DealerTrack logo

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
Motive logo

Motive

Fleet Management

ELD compliance, AI dashcams and spend management for North American commercial fleets

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; Motive contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • They diverge on capability: DealerTrack covers F&I management, Motive covers ELD compliance.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which DealerTrack and Motive actually diverge.

Attributes where DealerTrack and Motive differ
AttributeDealerTrackMotive
PlatformsWeb, Mobile, DesktopWeb, iOS, Android
CategoryAutomotiveFleet Management
Founded1990Unknown

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in Motive

  • ELD compliance
  • AI dashcams
  • GPS tracking
  • Driver safety scoring
  • Vehicle diagnostics
  • Spend management

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Managementnot Motive
  • Service Schedulingnot Motive
  • Inventory Managementnot Motive
  • Sales Operationsnot Motive
  • Customer Relationshipnot Motive

Motive

  • A trucking fleet that must run FMCSA compliant electronic logs and wants cameras from the same vendornot DealerTrack
  • An operator facing an insurance renewal that requires evidence of a driver coaching programmenot DealerTrack
  • A construction fleet tracking both vehicles and unpowered assets such as trailers and generatorsnot DealerTrack
  • A fleet suspecting fuel card misuse and wanting transactions matched against vehicle locationnot DealerTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Motive

  • Contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • Driver facing cameras generate real workforce resistance, and fleets in tight labour markets have lost drivers over the rollout rather than the technology.
  • Installation and calibration across a distributed fleet takes weeks of vehicle downtime, which is rarely costed into the comparison at the point of purchase.
  • The rebrand from KeepTruckin means older documentation, integration guides and third-party references are inconsistent, which slows technical work on connections.
  • Coverage depends on cellular networks, so remote route segments produce gaps in tracking and delayed log uploads that drivers then have to reconcile.

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Motive

On request
  • Motive$undefined/year
    • Per-vehicle subscription over a multi-year term
    • Hardware supplied within the agreement rather than purchased outright
    • Dashcams, asset trackers and spend management priced as separate lines

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose Motive if

  • You need eld compliance.
  • You work on Web, iOS, Android.
  • You also want ai dashcams.
Motive review

Questions people ask

Is DealerTrack or Motive better?
Neither clearly leads. DealerTrack starts at On request and Motive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or Motive?
DealerTrack starts at On request and Motive at On request.
Does DealerTrack or Motive run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. Motive runs on Web, iOS, Android.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Motive is typically brought in for.
What can DealerTrack do that Motive cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Motive covers ELD compliance, AI dashcams, GPS tracking, Driver safety scoring.

Answered from the vendors’ own pages

Motive: Is Motive the same company as KeepTruckin?

Yes. KeepTruckin renamed to Motive in 2022. The products and account relationships carried over.

Motive: Can hardware be bought outright?

It is normally supplied inside a multi-year subscription rather than sold, which is why the exit cost of a shrinking fleet is high.

Motive: Does it work outside the United States?

Canada and Mexico are supported, including Canadian electronic logging requirements. Coverage elsewhere is limited.

Motive: Are the driver facing cameras optional?

Yes, road facing only configurations are available, and fleets worried about driver retention often start there.

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