Softwr

Fleet Management · head to head

Geotab vs Motive

Geotab logo

Geotab

Fleet Management

Unlock fleet potential with data

From
$25/month
Rated
-
Full reviewWebsite
Motive logo

Motive

Fleet Management

ELD compliance, AI dashcams and spend management for North American commercial fleets

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Geotab specific pricing amounts not published online; contact sales required; Motive contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • They diverge on capability: Geotab covers Real-time GPS tracking, Motive covers AI dashcams.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Geotab and Motive actually diverge.

Attributes where Geotab and Motive differ
AttributeGeotabMotive
Starting price$25/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android
Founded2000Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Fleet Management).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Geotab

  • Real-time GPS tracking
  • Driver behavior scoring
  • IFTA reporting
  • Fuel management
  • Maintenance scheduling
  • Route optimization
  • Marketplace apps
  • ERP systems

Only in Motive

  • AI dashcams
  • GPS tracking
  • Driver safety scoring
  • Spend management

Both cover

  • Vehicle diagnostics
  • ELD compliance

What people use each for

The jobs each tool is most often brought in to do.

Geotab

  • Fleet trackingnot Motive
  • Driver safetynot Motive
  • Fuel optimizationnot Motive
  • Compliance managementnot Motive
  • Predictive maintenancenot Motive

Motive

  • A trucking fleet that must run FMCSA compliant electronic logs and wants cameras from the same vendornot Geotab
  • An operator facing an insurance renewal that requires evidence of a driver coaching programmenot Geotab
  • A construction fleet tracking both vehicles and unpowered assets such as trailers and generatorsnot Geotab
  • A fleet suspecting fuel card misuse and wanting transactions matched against vehicle locationnot Geotab

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Geotab

  • Specific pricing amounts not published online; contact sales required
  • Custom pricing available for larger fleet volumes

Motive

  • Contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • Driver facing cameras generate real workforce resistance, and fleets in tight labour markets have lost drivers over the rollout rather than the technology.
  • Installation and calibration across a distributed fleet takes weeks of vehicle downtime, which is rarely costed into the comparison at the point of purchase.
  • The rebrand from KeepTruckin means older documentation, integration guides and third-party references are inconsistent, which slows technical work on connections.
  • Coverage depends on cellular networks, so remote route segments produce gaps in tracking and delayed log uploads that drivers then have to reconcile.

Pricing, plan by plan

Geotab

$25/month
  • Base$25/month
    • GPS tracking
    • Trip history
    • Engine diagnostics
  • Pro$40/month
    • Everything in Base
    • Driver behavior
    • Fuel usage
  • ProPlus$55/month
    • Everything in Pro
    • Active tracking
    • Advanced analytics

Motive

On request
  • Motive$undefined/year
    • Per-vehicle subscription over a multi-year term
    • Hardware supplied within the agreement rather than purchased outright
    • Dashcams, asset trackers and spend management priced as separate lines

Which should you pick?

Choose Geotab if

  • You need real-time gps tracking.
  • You work on Web, Ios, Android, Api.
  • You also want driver behavior scoring.
Geotab review

Choose Motive if

  • You need ai dashcams.
  • You work on Web, iOS, Android.
  • You also want gps tracking.
Motive review

Questions people ask

Is Geotab or Motive better?
Neither clearly leads. Geotab starts at $25/month and Motive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Geotab or Motive?
Geotab starts at $25/month and Motive at On request.
Does Geotab or Motive run on more platforms?
Geotab runs on Web, Ios, Android, Api. Motive runs on Web, iOS, Android.
What is Geotab best used for?
Geotab is most often used for fleet tracking, driver safety, fuel optimization, compliance management. Of those, fleet tracking and driver safety are not what Motive is typically brought in for.
What can Geotab do that Motive cannot?
Geotab covers Real-time GPS tracking, Driver behavior scoring, IFTA reporting, Fuel management. Motive covers AI dashcams, GPS tracking, Driver safety scoring, Spend management. Both handle Vehicle diagnostics, ELD compliance.

Answered from the vendors’ own pages

Geotab: How is Geotab priced?

Geotab offers two subscription tiers: GO Core for basic fleet tracking and GO Plan for comprehensive fleet management. Both plans include hardware in the subscription price with no upfront costs or installation fees. Specific pricing is custom-quoted by the sales team.

Source
Motive: Is Motive the same company as KeepTruckin?

Yes. KeepTruckin renamed to Motive in 2022. The products and account relationships carried over.

Geotab: Does Geotab include hardware in the subscription?

Yes, both GO Core and GO Plan subscriptions include Geotab hardware at no upfront device cost. Hardware is integrated into the monthly subscription pricing.

Source
Motive: Can hardware be bought outright?

It is normally supplied inside a multi-year subscription rather than sold, which is why the exit cost of a shrinking fleet is high.

Geotab: Is it easy to upgrade between Geotab plans?

Yes, customers can easily upgrade or downgrade between GO Core and GO Plan through the MyGeotab portal, allowing flexible scaling as fleet needs change.

Source
Motive: Does it work outside the United States?

Canada and Mexico are supported, including Canadian electronic logging requirements. Coverage elsewhere is limited.

Motive: Are the driver facing cameras optional?

Yes, road facing only configurations are available, and fleets worried about driver retention often start there.

Share

Related pages

More on Geotab

More on Motive

Keep looking

Other head to heads