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Motive
ELD compliance, AI dashcams and spend management for North American commercial fleets
As of 30 August 2026, Motive's pricing is not published; the vendor quotes on request. The company formerly called KeepTruckin, renamed in 2022, selling hardware led telematics with safety cameras and a fuel card alongside them. Softwr lists it under Fleet Management. Motive is made by Motive Technologies, available on Web, iOS, Android.
Overview
What Motive does
Motive supplies electronic logging devices, GPS tracking, AI facing and road facing dashcams, asset trackers and a fleet management application covering hours of service compliance, driver safety scoring, vehicle diagnostics, dispatch visibility and maintenance records. It also sells a spend management product with a fuel card, which puts fuel purchase data in the same system as the vehicle location that should corroborate it. The company rebranded from KeepTruckin in 2022, so older reviews, forum threads and integration documentation still carry the previous name. The differentiator is the camera and safety stack combined with that fuel card. Event detection runs on the device and flags following distance, distraction and unsafe manoeuvres, and the fuel card ties transactions to vehicle position, which is how fleets identify card misuse. For an operator whose insurance renewal or CSA scores are the pressing problem, that combination is the reason to choose Motive over a telematics vendor that only reports location. Buyers are North American trucking and construction fleets between roughly ten and several thousand vehicles that must run compliant electronic logs. The trade-off is contractual. Hardware is bundled into a multi-year per-vehicle agreement, cameras must be installed and calibrated, drivers frequently resist in-cab cameras, and the commitment is difficult to exit mid-term if the fleet shrinks.
What people use it for
- A trucking fleet that must run FMCSA compliant electronic logs and wants cameras from the same vendor
- An operator facing an insurance renewal that requires evidence of a driver coaching programme
- A construction fleet tracking both vehicles and unpowered assets such as trailers and generators
- A fleet suspecting fuel card misuse and wanting transactions matched against vehicle location
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Motive.
- Contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
- Driver facing cameras generate real workforce resistance, and fleets in tight labour markets have lost drivers over the rollout rather than the technology.
- Installation and calibration across a distributed fleet takes weeks of vehicle downtime, which is rarely costed into the comparison at the point of purchase.
- The rebrand from KeepTruckin means older documentation, integration guides and third-party references are inconsistent, which slows technical work on connections.
- Coverage depends on cellular networks, so remote route segments produce gaps in tracking and delayed log uploads that drivers then have to reconcile.
Cross-shopped
What people choose instead of Motive
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- MotivevsGeotab
Geotab: Better where the fleet wants to buy hardware outright and choose its own reseller and applications on top.
- MotivevsVerizon Connect
Verizon Connect: Worth considering for mixed commercial fleets that value carrier level network coverage over camera capability.
Pricing
What Motive costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Motive
On request
- Per-vehicle subscription over a multi-year term
- Hardware supplied within the agreement rather than purchased outright
- Dashcams, asset trackers and spend management priced as separate lines
- Installation and cellular connectivity included in the quoted rate
Capabilities
Features
ELD compliance
FMCSA registered hours of service logging with driver workflow
AI dashcams
Road and driver facing cameras with on-device event detection
GPS tracking
Vehicle and powered or unpowered asset location and utilisation
Driver safety scoring
Event based coaching workflow with video review
Vehicle diagnostics
Fault codes and maintenance scheduling from the engine bus
Spend management
Fuel cards with transactions matched against vehicle location
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is Motive the same company as KeepTruckin?
Yes. KeepTruckin renamed to Motive in 2022. The products and account relationships carried over.
Can hardware be bought outright?
It is normally supplied inside a multi-year subscription rather than sold, which is why the exit cost of a shrinking fleet is high.
Does it work outside the United States?
Canada and Mexico are supported, including Canadian electronic logging requirements. Coverage elsewhere is limited.
Are the driver facing cameras optional?
Yes, road facing only configurations are available, and fleets worried about driver retention often start there.
Keep looking
Where to go from Motive
- Motive alternativesEvery product people weigh against it
- Motive pricingPlans, floors and what the tiers exclude
- Motive badgesWhich rules it meets, and the figure behind each
- All Fleet Management softwareThe full category
- Best Fleet Management softwareThe shortlist, and how it was cut
Best Fleet Management software for
Compare Motive with
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Softwr does not host reviews and shows no star rating for Motive, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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