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Fleet Management · head to head

Motive vs Omnitracs

Motive logo

Motive

Fleet Management

ELD compliance, AI dashcams and spend management for North American commercial fleets

From
On request
Rated
-
Full reviewWebsite
Omnitracs logo

Omnitracs

Fleet Management

Fleet management and compliance for commercial trucking

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Motive contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.; Omnitracs built for commercial trucking; light-vehicle and service fleets find it heavier than needed
  • They diverge on capability: Motive covers ELD compliance, Omnitracs covers Electronic logging.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Motive and Omnitracs actually diverge.

Attributes where Motive and Omnitracs differ
AttributeMotiveOmnitracs
PlatformsWeb, iOS, AndroidWeb, iOS, Android, In-cab devices

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Fleet Management).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Motive

  • ELD compliance
  • AI dashcams
  • GPS tracking
  • Driver safety scoring
  • Vehicle diagnostics
  • Spend management

Only in Omnitracs

  • Electronic logging
  • Dispatch and routing
  • Driver workflow
  • Compliance reporting

What people use each for

The jobs each tool is most often brought in to do.

Motive

  • A trucking fleet that must run FMCSA compliant electronic logs and wants cameras from the same vendornot Omnitracs
  • An operator facing an insurance renewal that requires evidence of a driver coaching programmenot Omnitracs
  • A construction fleet tracking both vehicles and unpowered assets such as trailers and generatorsnot Omnitracs
  • A fleet suspecting fuel card misuse and wanting transactions matched against vehicle locationnot Omnitracs

Omnitracs

  • Commercial carriers where hours-of-service compliance is a legal exposurenot Motive
  • Freight operations needing dispatch and driver workflow in one systemnot Motive
  • Fleets preparing for DOT auditsnot Motive

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Motive

  • Contracts are multi-year and per vehicle with hardware embedded, so a fleet that shrinks keeps paying for units that are sitting in a yard.
  • Driver facing cameras generate real workforce resistance, and fleets in tight labour markets have lost drivers over the rollout rather than the technology.
  • Installation and calibration across a distributed fleet takes weeks of vehicle downtime, which is rarely costed into the comparison at the point of purchase.
  • The rebrand from KeepTruckin means older documentation, integration guides and third-party references are inconsistent, which slows technical work on connections.
  • Coverage depends on cellular networks, so remote route segments produce gaps in tracking and delayed log uploads that drivers then have to reconcile.

Omnitracs

  • Built for commercial trucking; light-vehicle and service fleets find it heavier than needed
  • Quote-only pricing with no published rates
  • The platform carries a long history and the interface shows it against newer competitors
  • In-cab hardware means installation and a multi-year commitment

Pricing, plan by plan

Motive

On request
  • Motive$undefined/year
    • Per-vehicle subscription over a multi-year term
    • Hardware supplied within the agreement rather than purchased outright
    • Dashcams, asset trackers and spend management priced as separate lines

Omnitracs

On request

No published plan breakdown. See the Omnitracs review.

Which should you pick?

Choose Motive if

  • You need eld compliance.
  • You work on Web, iOS, Android.
  • You also want ai dashcams.
Motive review

Choose Omnitracs if

  • You need electronic logging.
  • You work on Web, iOS, Android, In-cab devices.
  • You also want dispatch and routing.
Omnitracs review

Questions people ask

Is Motive or Omnitracs better?
Neither clearly leads. Motive starts at On request and Omnitracs at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Motive or Omnitracs?
Motive starts at On request and Omnitracs at On request.
Does Motive or Omnitracs run on more platforms?
Motive runs on Web, iOS, Android. Omnitracs runs on Web, iOS, Android, In-cab devices.
What is Motive best used for?
Motive is most often used for a trucking fleet that must run fmcsa compliant electronic logs and wants cameras from the same vendor, an operator facing an insurance renewal that requires evidence of a driver coaching programme, a construction fleet tracking both vehicles and unpowered assets such as trailers and generators, a fleet suspecting fuel card misuse and wanting transactions matched against vehicle location. Of those, a trucking fleet that must run fmcsa compliant electronic logs and wants cameras from the same vendor and an operator facing an insurance renewal that requires evidence of a driver coaching programme are not what Omnitracs is typically brought in for.
What can Motive do that Omnitracs cannot?
Motive covers ELD compliance, AI dashcams, GPS tracking, Driver safety scoring. Omnitracs covers Electronic logging, Dispatch and routing, Driver workflow, Compliance reporting.

Answered from the vendors’ own pages

Motive: Is Motive the same company as KeepTruckin?

Yes. KeepTruckin renamed to Motive in 2022. The products and account relationships carried over.

Omnitracs: What does Omnitracs cost?

Quoted per fleet with hardware, and not published.

Motive: Can hardware be bought outright?

It is normally supplied inside a multi-year subscription rather than sold, which is why the exit cost of a shrinking fleet is high.

Omnitracs: Who is it for?

Commercial trucking, where hours-of-service compliance and DOT audit exposure are the driving concerns. Service fleets are usually better served elsewhere.

Motive: Does it work outside the United States?

Canada and Mexico are supported, including Canadian electronic logging requirements. Coverage elsewhere is limited.

Omnitracs: Is it just ELD?

No. Electronic logging is central, but it also covers dispatch, routing and in-cab driver workflow.

Motive: Are the driver facing cameras optional?

Yes, road facing only configurations are available, and fleets worried about driver retention often start there.

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