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Automotive · head to head

DealerTrack vs Omnitracs

DealerTrack logo

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite
Omnitracs logo

Omnitracs

Fleet Management

Fleet management and compliance for commercial trucking

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerTrack dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.; Omnitracs built for commercial trucking; light-vehicle and service fleets find it heavier than needed
  • They diverge on capability: DealerTrack covers F&I management, Omnitracs covers Electronic logging.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which DealerTrack and Omnitracs actually diverge.

Attributes where DealerTrack and Omnitracs differ
AttributeDealerTrackOmnitracs
PlatformsWeb, Mobile, DesktopWeb, iOS, Android, In-cab devices
CategoryAutomotiveFleet Management
Founded1990Unknown

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Only in Omnitracs

  • Electronic logging
  • Dispatch and routing
  • Driver workflow
  • Compliance reporting

What people use each for

The jobs each tool is most often brought in to do.

DealerTrack

  • Dealership Managementnot Omnitracs
  • Service Schedulingnot Omnitracs
  • Inventory Managementnot Omnitracs
  • Sales Operationsnot Omnitracs
  • Customer Relationshipnot Omnitracs

Omnitracs

  • Commercial carriers where hours-of-service compliance is a legal exposurenot DealerTrack
  • Freight operations needing dispatch and driver workflow in one systemnot DealerTrack
  • Fleets preparing for DOT auditsnot DealerTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Omnitracs

  • Built for commercial trucking; light-vehicle and service fleets find it heavier than needed
  • Quote-only pricing with no published rates
  • The platform carries a long history and the interface shows it against newer competitors
  • In-cab hardware means installation and a multi-year commitment

Pricing, plan by plan

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Omnitracs

On request

No published plan breakdown. See the Omnitracs review.

Which should you pick?

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Choose Omnitracs if

  • You need electronic logging.
  • You work on Web, iOS, Android, In-cab devices.
  • You also want dispatch and routing.
Omnitracs review

Questions people ask

Is DealerTrack or Omnitracs better?
Neither clearly leads. DealerTrack starts at On request and Omnitracs at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerTrack or Omnitracs?
DealerTrack starts at On request and Omnitracs at On request.
Does DealerTrack or Omnitracs run on more platforms?
DealerTrack runs on Web, Mobile, Desktop. Omnitracs runs on Web, iOS, Android, In-cab devices.
What is DealerTrack best used for?
DealerTrack is most often used for dealership management, service scheduling, inventory management, sales operations. Of those, dealership management and service scheduling are not what Omnitracs is typically brought in for.
What can DealerTrack do that Omnitracs cannot?
DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Omnitracs covers Electronic logging, Dispatch and routing, Driver workflow, Compliance reporting.

Answered from the vendors’ own pages

Omnitracs: What does Omnitracs cost?

Quoted per fleet with hardware, and not published.

Omnitracs: Who is it for?

Commercial trucking, where hours-of-service compliance and DOT audit exposure are the driving concerns. Service fleets are usually better served elsewhere.

Omnitracs: Is it just ELD?

No. Electronic logging is central, but it also covers dispatch, routing and in-cab driver workflow.

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