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Software · head to head

CDK Global vs Digital Air Strike

CDK Global logo

CDK Global

Software

Drive your dealership forward

From
On request
Rated
-
Full reviewWebsite
Digital Air Strike logo

Digital Air Strike

Software

Multi-channel marketing for automotive dealerships

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: CDK Global covers Dealer Management System, Digital Air Strike covers Email marketing.

Where they differ

Only the attributes on which CDK Global and Digital Air Strike actually diverge.

Attributes where CDK Global and Digital Air Strike differ
AttributeCDK GlobalDigital Air Strike
Starting priceOn request$500/month
PlatformsWeb, Desktop, ApiWeb, Mobile, Api
Founded20142008

Identical on both: pricing model (quote), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CDK Global

  • Dealer Management System
  • Sales desking
  • F&I management
  • Service scheduling
  • Parts inventory
  • Accounting
  • CRM integration
  • Digital retailing

Only in Digital Air Strike

  • Email marketing
  • SMS campaigns
  • Social media marketing
  • Display advertising
  • Local search optimization
  • Customer analytics
  • Lead management
  • Campaign automation

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

CDK Global

  • Dealership operationsnot Digital Air Strike
  • Sales managementnot Digital Air Strike
  • Service departmentnot Digital Air Strike
  • Parts managementnot Digital Air Strike
  • Financial reportingnot Digital Air Strike

Digital Air Strike

  • Digital advertising for car dealerships across Google, Facebook and Instagramnot CDK Global
  • AI chat and lead response on dealer websites and by textnot CDK Global
  • Online reputation and review managementnot CDK Global
  • Vehicle detail page merchandising and Google Vehicle Adsnot CDK Global
  • Retention marketing to service and trade-in customersnot CDK Global

Pricing, plan by plan

CDK Global

On request
  • Drive$undefined/month
    • Core DMS functionality
    • Sales & F&I
    • Service & parts
  • Drive+$undefined/month
    • Everything in Drive
    • Advanced CRM
    • Digital retailing
  • Enterprise$undefined/month
    • Everything in Drive+
    • Custom integrations
    • Dedicated support

Digital Air Strike

$500/month
  • Basic$500/month
    • Email marketing
    • SMS campaigns
    • Basic analytics
  • Professional$1500/month
    • Everything in Basic
    • Social media marketing
    • Display advertising
  • Enterprise$undefined/month
    • Everything in Professional
    • Advanced targeting
    • Custom integrations

Which should you pick?

Choose CDK Global if

  • You need dealer management system.
  • You work on Web, Desktop, Api.
  • You also want sales desking.
CDK Global review

Choose Digital Air Strike if

  • You need email marketing.
  • You work on Web, Mobile, Api.
  • You also want sms campaigns.
Digital Air Strike review

Questions people ask

Is CDK Global or Digital Air Strike better?
Neither clearly leads. CDK Global starts at On request and Digital Air Strike at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CDK Global or Digital Air Strike?
CDK Global starts at On request and Digital Air Strike at $500/month.
Does CDK Global or Digital Air Strike run on more platforms?
CDK Global runs on Web, Desktop, Api. Digital Air Strike runs on Web, Mobile, Api.
What is CDK Global best used for?
CDK Global is most often used for dealership operations, sales management, service department, parts management. Of those, dealership operations and sales management are not what Digital Air Strike is typically brought in for.
What can CDK Global do that Digital Air Strike cannot?
CDK Global covers Dealer Management System, Sales desking, F&I management, Service scheduling. Digital Air Strike covers Email marketing, SMS campaigns, Social media marketing, Display advertising. Both handle Data encryption.
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Related pages

More on CDK Global

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