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Automotive · head to head

CARFAX for Dealers vs Digital Air Strike

CARFAX for Dealers logo

CARFAX for Dealers

Automotive

Show them the CARFAX

From
On request
Rated
-
Digital Air Strike logo

Digital Air Strike

Automotive

Multi-channel marketing for automotive dealerships

From
$500/month
Rated
-

The short version

  • They diverge on capability: CARFAX for Dealers covers Vehicle history reports, Digital Air Strike covers Email marketing.

Where they differ

Only the attributes on which CARFAX for Dealers and Digital Air Strike actually diverge.

Attributes where CARFAX for Dealers and Digital Air Strike differ
AttributeCARFAX for DealersDigital Air Strike
Starting priceOn request$500/month
Pricing modelsubscriptionquote
Founded19842008

Identical on both: free tier (No), platforms (Web, Mobile, Api), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CARFAX for Dealers

  • Vehicle history reports
  • Service history
  • Accident history
  • 1-Owner finder
  • CARFAX listings
  • Service retention
  • Dealer website tools
  • Customer leads

Only in Digital Air Strike

  • Email marketing
  • SMS campaigns
  • Social media marketing
  • Display advertising
  • Local search optimization
  • Customer analytics
  • Lead management
  • Campaign automation

Both cover

  • DMS systems
  • CRM platforms
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

CARFAX for Dealers

  • Vehicle historynot Digital Air Strike
  • Customer trustnot Digital Air Strike
  • Inventory merchandisingnot Digital Air Strike
  • Service retentionnot Digital Air Strike
  • Lead generationnot Digital Air Strike

Digital Air Strike

  • Digital advertising for car dealerships across Google, Facebook and Instagramnot CARFAX for Dealers
  • AI chat and lead response on dealer websites and by textnot CARFAX for Dealers
  • Online reputation and review managementnot CARFAX for Dealers
  • Vehicle detail page merchandising and Google Vehicle Adsnot CARFAX for Dealers
  • Retention marketing to service and trade-in customersnot CARFAX for Dealers

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CARFAX for Dealers

  • The App Store listing (publisher CARFAX, Inc.) states the app requires an existing CARFAX for Dealers business account login, so it cannot be evaluated or purchased as a standalone app without a separate commercial dealer contract already in place.

Digital Air Strike

Nothing recorded yet. See the Digital Air Strike review.

Pricing, plan by plan

CARFAX for Dealers

On request
  • Basic$undefined/month
    • Vehicle history reports
    • Inventory listings
    • Dealer website badge
  • Advantage$undefined/month
    • Everything in Basic
    • CARFAX Hot Listings
    • Service retention tools
  • Advantage Plus$undefined/month
    • Everything in Advantage
    • Snap report
    • 1-owner leads

Digital Air Strike

$500/month
  • Basic$500/month
    • Email marketing
    • SMS campaigns
    • Basic analytics
  • Professional$1500/month
    • Everything in Basic
    • Social media marketing
    • Display advertising
  • Enterprise$undefined/month
    • Everything in Professional
    • Advanced targeting
    • Custom integrations

Which should you pick?

Choose CARFAX for Dealers if

  • You need vehicle history reports.
  • You work on Web, Mobile, Api.
  • You also want service history.

Choose Digital Air Strike if

  • You need email marketing.
  • You work on Web, Mobile, Api.
  • You also want sms campaigns.

Questions people ask

Is CARFAX for Dealers or Digital Air Strike better?
Neither clearly leads. CARFAX for Dealers starts at On request and Digital Air Strike at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CARFAX for Dealers or Digital Air Strike?
CARFAX for Dealers starts at On request and Digital Air Strike at $500/month.
Does CARFAX for Dealers or Digital Air Strike run on more platforms?
Both run on Web, Mobile, Api, so platform support will not decide this one for you.
What is CARFAX for Dealers best used for?
CARFAX for Dealers is most often used for vehicle history, customer trust, inventory merchandising, service retention. Of those, vehicle history and customer trust are not what Digital Air Strike is typically brought in for.
What can CARFAX for Dealers do that Digital Air Strike cannot?
CARFAX for Dealers covers Vehicle history reports, Service history, Accident history, 1-Owner finder. Digital Air Strike covers Email marketing, SMS campaigns, Social media marketing, Display advertising. Both handle DMS systems, CRM platforms, Data encryption.

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