Softwr

Marketing · head to head

Whatagraph vs Wunderkind

Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite
Wunderkind logo

Wunderkind

Marketing

Identity resolution and triggered messaging for high-traffic retailers, formerly BounceX

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Wunderkind pricing is never published and deals are annual with revenue-share terms and a floor, so the effective cost only becomes clear after a year of attributed revenue you have already paid against.
  • They diverge on capability: Whatagraph covers Automated reporting, Wunderkind covers Identity resolution network.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Whatagraph and Wunderkind actually diverge.

Attributes where Whatagraph and Wunderkind differ
AttributeWhatagraphWunderkind
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb, API
Founded2016Unknown

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Only in Wunderkind

  • Identity resolution network
  • Triggered email
  • Text message marketing
  • Onsite behavioural messaging
  • Performance-linked pricing
  • Managed service model
  • Attribution reporting
  • Email service provider integration

What people use each for

The jobs each tool is most often brought in to do.

Whatagraph

  • Automated client marketing reports for agenciesnot Wunderkind
  • Blending data from multiple ad platforms into one dashboardnot Wunderkind
  • White-labelled reporting under an agency's own brandingnot Wunderkind

Wunderkind

  • A large apparel retailer that captures email addresses from only a small share of its traffic and wants to message the rest of its cart abandonersnot Whatagraph
  • A publisher converting anonymous readers into newsletter subscribers and paid subscription prospects at volumenot Whatagraph
  • A travel brand with long consideration cycles that wants triggered messaging on browse behaviour without waiting for a form fillnot Whatagraph
  • A retailer that already has a capable ESP and wants an additional revenue channel layered on top rather than a platform replacementnot Whatagraph

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Wunderkind

  • Pricing is never published and deals are annual with revenue-share terms and a floor, so the effective cost only becomes clear after a year of attributed revenue you have already paid against.
  • You pay against Wunderkinds own attribution of the revenue it claims to have driven, so the lookback window, credit rules and whether a genuine holdout test is run are commercial terms that materially change your bill and are easy to leave vague.
  • The model needs scale: a site without substantial traffic generates too few identity matches to clear a contract floor, which makes it uneconomic for mid-market retailers however good the pitch sounds.
  • Messaging people who never gave you their email address on your own site carries privacy exposure and brand risk, and it sits uncomfortably with several regulatory regimes and with some consumers regardless of legal defensibility.
  • The identity network is densest in the United States, so a European or Asian retailer gets materially lower match rates and a weaker business case, and the model interacts badly with strict consent regimes such as GDPR.

Pricing, plan by plan

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Wunderkind

On request
  • Wunderkind for Email$undefined/year
    • Identity resolution and triggered email programmes
    • Managed strategy and campaign operation
    • Annual contract with performance-linked commercial terms
  • Wunderkind for Text$undefined/year
    • SMS programmes against the identity graph
    • Consent and suppression management
    • Annual contract with performance-linked commercial terms

Which should you pick?

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Choose Wunderkind if

  • You need identity resolution network.
  • You work on Web, API.
  • You also want triggered email.
Wunderkind review

Questions people ask

Is Whatagraph or Wunderkind better?
Neither clearly leads. Whatagraph starts at Free and Wunderkind at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Whatagraph or Wunderkind?
Whatagraph has a free tier; the other does not. Paid plans start at Free for Whatagraph and On request for Wunderkind.
Does Whatagraph or Wunderkind run on more platforms?
Whatagraph runs on Web, Mobile, Api. Wunderkind runs on Web, API.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Wunderkind starts at On request.
What is Whatagraph best used for?
Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Wunderkind is typically brought in for.
What can Whatagraph do that Wunderkind cannot?
Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Wunderkind covers Identity resolution network, Triggered email, Text message marketing, Onsite behavioural messaging.

Answered from the vendors’ own pages

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Wunderkind: Is Wunderkind the same as BounceX?

Yes. BounceX rebranded as Wunderkind in 2019; the identity resolution and triggered messaging model is the same lineage.

Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Wunderkind: How is Wunderkind priced?

It is not published. Contracts are annual and structured around a share of revenue Wunderkind attributes to its messages, usually with a minimum commitment.

Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Wunderkind: Does it replace my email platform?

No. It runs alongside your existing ESP and adds a triggered channel; it is not a campaign management replacement.

Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
Wunderkind: Will it work outside the United States?

Less well. The identity network is concentrated in the US, and consent requirements in Europe reduce both match rates and the legal room to message unidentified visitors.

Share

Related pages

More on Whatagraph

More on Wunderkind

Keep looking

Other head to heads