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Business Intelligence · head to head

Quantum Metric vs Whatagraph

Quantum Metric logo

Quantum Metric

Business Intelligence

Continuous product design platform

From
On request
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Quantum Metric only enterprise plans are offered and the pricing page publishes no rate, no session volume tier and no minimum; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Quantum Metric covers Session Replay, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Quantum Metric and Whatagraph actually diverge.

Attributes where Quantum Metric and Whatagraph differ
AttributeQuantum MetricWhatagraph
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, MobileWeb, Mobile, Api
CategoryBusiness IntelligenceMarketing
Founded20152016

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Quantum Metric

  • Session Replay
  • Opportunity Analysis
  • Anomaly Detection
  • Real-time Alerts
  • Impact Scoring
  • Adobe Analytics
  • Salesforce
  • ServiceNow

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Quantum Metric

  • Session replay and digital experience analytics for large web and mobile propertiesnot Whatagraph
  • Quantifying friction and conversion loss in checkout and signup flowsnot Whatagraph
  • Streaming behavioural insights into a data warehousenot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Quantum Metric
  • Blending data from multiple ad platforms into one dashboardnot Quantum Metric
  • White-labelled reporting under an agency's own brandingnot Quantum Metric

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Quantum Metric

  • Only enterprise plans are offered and the pricing page publishes no rate, no session volume tier and no minimum
  • The page states plans are built around your business, with the only routes being a personalised discussion, a live demo or product tours
  • There is no self-serve tier, free plan or trial published

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Quantum Metric

On request
  • CustomFree
    • Full Platform
    • Real-time Analytics
    • Enterprise Support

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Quantum Metric if

  • You need session replay.
  • You work on Web, Mobile.
  • You also want opportunity analysis.
Quantum Metric review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Quantum Metric or Whatagraph better?
Neither clearly leads. Quantum Metric starts at On request and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Quantum Metric or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at On request for Quantum Metric and Free for Whatagraph.
Does Quantum Metric or Whatagraph run on more platforms?
Quantum Metric runs on Web, Mobile. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Quantum Metric starts at On request.
What is Quantum Metric best used for?
Quantum Metric is most often used for session replay and digital experience analytics for large web and mobile properties, quantifying friction and conversion loss in checkout and signup flows, streaming behavioural insights into a data warehouse. Of those, session replay and digital experience analytics for large web and mobile properties and quantifying friction and conversion loss in checkout and signup flows are not what Whatagraph is typically brought in for.
What can Quantum Metric do that Whatagraph cannot?
Quantum Metric covers Session Replay, Opportunity Analysis, Anomaly Detection, Real-time Alerts. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Google Analytics.

Answered from the vendors’ own pages

Quantum Metric: How much does Quantum Metric cost?

Quantum Metric uses custom pricing based on annual session volume, number of digital properties monitored, and product add-ons. Exact costs require contacting the sales team.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Quantum Metric: Does Quantum Metric offer a free trial?

The pricing page does not mention a free trial option. Interested parties must request a demo to discuss pricing and obtain a custom quote.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Quantum Metric: What factors affect Quantum Metric pricing?

Pricing scales with digital properties (websites and applications monitored), session volume (data collected and analyzed), and customer success tier selected. Add-on products like employee experience, data enrichment, and data streaming have separate pricing considerations.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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