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Business Intelligence · head to head

Reportz vs Whatagraph

Reportz logo

Reportz

Business Intelligence

Per-dashboard marketing reporting at under ten dollars a client

From
$9.9/month
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Reportz the connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Reportz covers Per-dashboard pricing, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Reportz and Whatagraph actually diverge.

Attributes where Reportz and Whatagraph differ
AttributeReportzWhatagraph
Starting price$9.9/monthFree
Pricing modelPer month by dashboard countsubscription
Free tierNoYes
PlatformsWebWeb, Mobile, Api
CategoryBusiness IntelligenceMarketing
FoundedUnknown2016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Reportz

  • Per-dashboard pricing
  • Unlimited users
  • Public share links
  • White labelling
  • Template library
  • Scheduled reports
  • Custom KPI widgets
  • Client management

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Reportz

  • A five-person SEO agency reporting to twenty five clients that cannot justify several hundred dollars a month for reporting softwarenot Whatagraph
  • A freelancer who needs one white-labelled dashboard per client and nothing elsenot Whatagraph
  • An agency giving clients a live link instead of a monthly PDF, without buying client seatsnot Whatagraph
  • A marketing team wanting a cheap always-on KPI screen fed from ad and analytics platformsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Reportz
  • Blending data from multiple ad platforms into one dashboardnot Reportz
  • White-labelled reporting under an agency's own brandingnot Reportz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Reportz

  • The connector library is smaller than the established agency reporting tools, and if a platform you report on is missing there is no practical route to getting it added.
  • Four Dots is a small agency-owned business rather than a funded software company, so API breakages and platform changes can take longer to fix than at larger vendors.
  • There is no data modelling, SQL or warehouse layer, so cross-source analysis is limited to what the widget set already supports.
  • Per-dashboard billing means an agency that builds several views per client loses the headline price advantage quickly.
  • Documentation and support are thin compared with larger competitors, and complex setups often need direct email support rather than self-service answers.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Reportz

$9.9/month
  • Consultant$9.9/month
    • Priced per dashboard
    • Unlimited users
    • Unlimited data sources
  • Agency$99/month
    • Around ten dashboards at the same per-dashboard rate
    • Unlimited users
    • Custom domain
  • Enterprise$742.5/month
    • 75 dashboards
    • Volume rate
    • Unlimited users

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Reportz if

  • You need per-dashboard pricing.
  • You also want unlimited users.
Reportz review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Reportz or Whatagraph better?
Neither clearly leads. Reportz starts at $9.9/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Reportz or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at $9.9/month for Reportz and Free for Whatagraph.
Does Reportz or Whatagraph run on more platforms?
Reportz runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Reportz starts at $9.9/month.
What is Reportz best used for?
Reportz is most often used for a five-person seo agency reporting to twenty five clients that cannot justify several hundred dollars a month for reporting software, a freelancer who needs one white-labelled dashboard per client and nothing else, an agency giving clients a live link instead of a monthly pdf, without buying client seats, a marketing team wanting a cheap always-on kpi screen fed from ad and analytics platforms. Of those, a five-person seo agency reporting to twenty five clients that cannot justify several hundred dollars a month for reporting software and a freelancer who needs one white-labelled dashboard per client and nothing else are not what Whatagraph is typically brought in for.
What can Reportz do that Whatagraph cannot?
Reportz covers Per-dashboard pricing, Unlimited users, Public share links, White labelling. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Reportz: What does Reportz cost?

9.90 US dollars per dashboard per month, with unlimited users and data sources on every tier.

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Reportz: Is there a free plan?

No, but there is a fifteen day trial with no card required.

Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Reportz: Who is behind it?

Four Dots, a digital marketing agency in Belgrade that built the tool for its own client reporting.

Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Reportz: Can clients view without a login?

Yes, dashboards can be shared as a public link under your own domain.

Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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