Databoxvs
Geckoboard
Geckoboard: Closest match on intent: TV-first KPI dashboards for teams, with a similarly shallow setup
Databox
KPI dashboards that pull from the tools you already run on
As of 25 September 2026, Databox has a free plan and paid plans start at $71/month. Databox pulls metrics from 130+ marketing, sales, finance and product tools into one dashboard, so a team can watch its KPIs without exporting anything into a spreadsheet first. Softwr lists it under Business Intelligence. Databox is made by Databox, Inc., launched in 2012, available on Web, iOS, Android, TV and console.
Overview
What Databox does
Databox is a business analytics platform that connects to the tools a company already uses - HubSpot, Google Analytics, Salesforce, Stripe, Shopify, spreadsheets, databases and custom APIs - and presents their metrics on shared dashboards, scheduled reports and TV displays. It is aimed at marketing teams, agencies and SMB operators who want one place to watch performance rather than a full BI stack: there is no modelling layer and no SQL requirement, and the setup work is connecting sources and picking metrics rather than building a warehouse. Billing is organised around how many data sources you connect and how many people need access, which is what most often decides the plan a buyer lands on.
What people use it for
- Watching marketing, sales and finance KPIs from separate SaaS tools on one shared dashboard
- Agencies reporting campaign performance to many clients without rebuilding a report per account
- Putting a live KPI board on an office TV or a recurring email to a leadership team
- Replacing a manually maintained spreadsheet that someone updates from tool exports each week
- Tracking goals and getting alerted when a metric moves past a threshold
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Databox.
- Data sources are the billing unit, so cost tracks the number of tools you connect rather than the value you get from them
- The $71 Analyst plan is a single seat: adding even a second person means the $199 Core plan, a 2.8x jump
- AI credits are metered monthly, from 50 on Free to 1,000 on Scale, so heavier AI use pushes you up a tier
- Every published price assumes annual billing; monthly billing forfeits the advertised 20% saving
- Free and Analyst plans sync daily and hourly respectively, so neither suits anything close to real-time monitoring
- It is a dashboarding layer, not a warehouse: there is no transformation or modelling step for messy source data
Cross-shopped
What people choose instead of Databox
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- DataboxvsKlipfolio
Klipfolio: Similar multi-source dashboarding, but allows custom formulas and modelling Databox has no layer for
- DataboxvsWhatagraph
Whatagraph: Aimed squarely at agency client reporting, the same buyer as the Databox Agency plan
- DataboxvsDashThis
DashThis: Agency reporting priced per dashboard rather than per data source, a different billing shape
- DataboxvsCyfe
Cyfe: Cheaper flat-rate dashboarding for teams that hit the Databox data-source ceiling on cost
- DataboxvsGrow
Grow: No-code BI for SMBs that adds a data warehouse and transformation step
- DataboxvsDomo
Domo: Enterprise end of the same idea, with governance and modelling Databox does not attempt
- DataboxvsPower BI
Power BI: Far cheaper per seat and much more capable, if the team can absorb building the model itself
Pricing
What Databox costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- 3 data sources
- 1 user
- 50 AI credits per month
- Daily sync frequency
- Free forever, no card required
Analyst
$71 /mo
- 5 data sources
- 1 user
- 150 AI credits per month
- Hourly sync frequency
- Billed annually
Team - Core
$199 /mo
- 10 data sources
- 3 users
- 500 AI credits per month
- Hourly sync frequency
- Billed annually
Team - Scale
$319 /mo
- 30 data sources
- 10 users
- 1,000 AI credits per month
- Hourly sync frequency
- Billed annually
Agency
$79 /mo
- 20 data sources, plus 5 per client pack
- Unlimited users
- 300 AI credits per month, plus 50 per client pack
- Client packs at $20 per month (1 client, 5 data sources, 50 AI credits)
- Hourly sync frequency
- Billed annually
Custom
On request
- Custom data source and AI credit limits
- Unlimited users
- Hourly sync frequency
- Enterprise terms on request
Capabilities
Features
Pre-built dashboards
Templates for common stacks so a first dashboard is picked rather than built
Dashboard designer
Drag-and-drop editor for arranging metrics, charts and tables without SQL
Metric library
Ready-made metrics per connected source, so numbers do not have to be defined by hand
Goal tracking
Set a target on any metric and track progress against it over a period
Scorecards
Recurring digest of chosen metrics delivered to Slack or email
Alerts
Notifications when a metric crosses a threshold or moves unusually
Scheduled reports
Reports built once and sent automatically on a recurring schedule
Client reporting
Shareable dashboards and report links for reporting to external clients
Benchmarks
Compare your metrics against anonymised data from similar companies
Forecasting
Project a metric forward from its historical trend
Data calculations
Combine metrics from different sources into a single calculated figure
Query builder
Pull custom figures from connected SQL databases
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does Databox cost?
Databox has a free forever plan with 3 data sources and 1 user. Paid plans are Analyst at $71 per month, Team Core at $199 per month and Team Scale at $319 per month, with an Agency plan from $79 per month plus $20 client packs and a Custom tier on request. All prices are billed annually; monthly billing forfeits the 20% annual saving.
SourceDoes Databox have a free plan or a free trial?
Both. The Free plan is free forever and covers 3 data sources, 1 user, 50 AI credits a month and daily syncing. Paid plans also offer a 14-day free trial with no credit card required.
SourceHow many users does each Databox plan include?
Free and Analyst are single-user. Team Core includes 3 users and Team Scale includes 10. The Agency and Custom plans include unlimited users.
SourceHow many tools does Databox integrate with?
Databox connects to more than 130 tools, spreadsheets, databases and APIs, including HubSpot, Salesforce, Google Analytics, Google and Facebook Ads, Shopify, Stripe, QuickBooks, Google Sheets and custom API sources.
SourceHow often does Databox refresh its data?
The Free plan syncs daily. Analyst, Team Core, Team Scale, Agency and Custom plans all sync hourly.
SourceWho makes Databox?
Databox, Inc., founded in 2012 by Davorin Gabrovec, who is now President and Chief Product Officer. Pete Caputa became CEO in 2017 after a decade at HubSpot. The company is headquartered in Boston, Massachusetts, with its product and engineering team based in Ptuj, Slovenia.
SourceBehind it
Who makes Databox
- Company
- Databox, Inc.
- Based in
- Boston, Massachusetts, United States
- Founders
- Davorin Gabrovec
Keep looking
Where to go from Databox
- Databox alternativesEvery product people weigh against it
- Databox pricingPlans, floors and what the tiers exclude
- Databox badgesWhich rules it meets, and the figure behind each
- All Business Intelligence softwareThe full category
- Best Business Intelligence softwareThe shortlist, and how it was cut
Best Business Intelligence software for
Compare Databox with
- Klipfolio
- Cyfe
- Reportz
- DashThis
- Grow
- Geckoboard
- Power BI
- Domo
- Luzmo
- Rill Data
- Hex
- Deepnote
- Yellowfin
- Zebra BI
- Zenlytic
- Cube
- Pigment
- Cyfe
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Softwr does not host reviews and shows no star rating for Databox, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Databox
Databox alternatives
What people switch to, and what they give up
Databox pricing
Every tier, and where the cost actually lands
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