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Business Intelligence · head to head

DashThis vs Databox

DashThis logo

DashThis

Business Intelligence

Fixed-price marketing dashboards for agencies billed by dashboard, not by seat

From
$44/month
Rated
-
Full reviewWebsite
Databox logo

Databox

Business Intelligence

KPI dashboards for business performance

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Databox has a free tier, so it costs nothing to try first.
  • Each has a real cost: DashThis dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.; Databox data sources are the billing unit, and the $159 Pro plan still includes only 3 before charging $5.60 for each additional one
  • They diverge on capability: DashThis covers Unlimited users, Databox covers Pre-built Dashboards.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which DashThis and Databox actually diverge.

Attributes where DashThis and Databox differ
AttributeDashThisDatabox
Starting price$44/monthFree
Pricing modelPer month by dashboard countsubscription
Free tierNoYes
PlatformsWebWeb, Mobile, Tv
FoundedUnknown2011

Identical on both: user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DashThis

  • Unlimited users
  • Preset templates
  • Multi-source widgets
  • Calculated widgets
  • White labelling
  • Scheduled delivery
  • Data source library
  • Comment annotations

Only in Databox

  • Pre-built Dashboards
  • Goal Tracking
  • Alerts
  • Scorecards
  • Mobile App
  • HubSpot
  • Google Analytics
  • Facebook

What people use each for

The jobs each tool is most often brought in to do.

DashThis

  • A twenty-person agency that wants every account manager and every client to have a login without per-seat billingnot Databox
  • A PPC team producing the same monthly report for forty accounts and wanting it emailed automaticallynot Databox
  • An in-house marketing lead who needs one cross-channel view for the board without involving a data teamnot Databox
  • An SEO consultancy white labelling client reports under its own domain and sending addressnot Databox

Databox

  • Building business dashboards from multiple SaaS data sourcesnot DashThis
  • Tracking KPIs and metrics across marketing, sales and finance toolsnot DashThis

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DashThis

  • Dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.
  • There is no data warehouse, SQL layer or real data modelling, so anything requiring joins beyond simple multi-source widgets has to be done in another tool first.
  • Historical data depends on what each connected API will return, so switching to DashThis does not retroactively give you years of comparable history.
  • There is no free tier at all, and the fourteen day trial is short for an agency wanting to rebuild forty client reports before committing.
  • Visualisation options are limited to a fixed widget set, so clients who want a specific chart type or layout often cannot get it.

Databox

  • Data sources are the billing unit, and the $159 Pro plan still includes only 3 before charging $5.60 for each additional one
  • The $64 Analyst plan is capped at 5 data sources and a single user
  • The free plan allows 3 data sources, 10 custom metrics and one user
  • AI credits are metered monthly, from 50 on free to 4,000 on Growth
  • Every published price assumes annual billing, with monthly costing 20% more

Pricing, plan by plan

DashThis

$44/month
  • Individual$44/month
    • 3 dashboards
    • 15 data sources
    • Unlimited users
  • Professional$139/month
    • 10 dashboards
    • 40 data sources
    • Unlimited users
  • Business$279/month
    • 25 dashboards
    • 100 data sources
    • Unlimited users
  • Standard$429/month
    • 50 dashboards
    • 200 data sources
    • Unlimited users

Databox

Free
  • FreeFree
    • 3 data sources
    • 1 user
    • 1 dashboard/report
  • Analyst$64/month
    • 5 data sources
    • 1 user
    • Unlimited dashboards and reports
  • Pro$159/month
    • 3 included data sources (additional at $5.60/month)
    • Unlimited users
    • Unlimited dashboards, reports, custom metrics
  • Growth$399/month
    • 3 included data sources (additional at $5.60/month)
    • Unlimited users
    • All Pro features plus full datasets and forecasting

Which should you pick?

Choose DashThis if

  • You need unlimited users.
  • You also want preset templates.
DashThis review

Choose Databox if

  • You need pre-built dashboards.
  • You want to start without paying.
  • You work on Web, Mobile, Tv.
  • You also want goal tracking.
Databox review

Questions people ask

Is DashThis or Databox better?
Neither clearly leads. DashThis starts at $44/month and Databox at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DashThis or Databox?
Databox has a free tier; the other does not. Paid plans start at $44/month for DashThis and Free for Databox.
Does DashThis or Databox run on more platforms?
DashThis runs on Web. Databox runs on Web, Mobile, Tv.
Can I use Databox for free?
Yes. Databox has a free tier, so you can try it without paying. DashThis starts at $44/month.
What is DashThis best used for?
DashThis is most often used for a twenty-person agency that wants every account manager and every client to have a login without per-seat billing, a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically, an in-house marketing lead who needs one cross-channel view for the board without involving a data team, an seo consultancy white labelling client reports under its own domain and sending address. Of those, a twenty-person agency that wants every account manager and every client to have a login without per-seat billing and a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically are not what Databox is typically brought in for.
What can DashThis do that Databox cannot?
DashThis covers Unlimited users, Preset templates, Multi-source widgets, Calculated widgets. Databox covers Pre-built Dashboards, Goal Tracking, Alerts, Scorecards.

Answered from the vendors’ own pages

DashThis: Does DashThis charge per user?

No. Every plan includes unlimited users and client viewers; you pay for dashboards and data sources.

Databox: How much does Databox cost?

Databox is free for basic use with 3 data sources and 50 AI credits. Paid plans start at $64/month for the Analyst tier, $159/month for Pro, and $399/month for Growth (most popular). Prices shown are for annual billing; monthly billing costs more. Custom enterprise pricing is available.

Source
DashThis: Is there a free plan?

No. Pricing starts at 44 US dollars a month for three dashboards, after a short trial.

Databox: What is the difference between Databox plans?

Free plan limits users to 1 with 3 data sources. Analyst tier allows 1 user with 5 data sources and API access. Pro tier adds unlimited users and hourly syncing. Growth tier (most popular) provides 15-minute sync, full forecasting, and a dedicated customer success manager.

Source
DashThis: Can I blend data from several ad accounts?

Yes, through multi-source widgets and calculated widgets, but there is no general purpose join or SQL layer.

Databox: How many users can I add to Databox plans?

Free and Analyst tiers are limited to 1 user. Pro, Growth, and Custom tiers offer unlimited users with no per-seat fees.

Source
DashThis: Does it white label fully?

Yes, including logo, colours, sending email address and a custom domain on the higher plans.

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