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Business Intelligence · head to head

Databox vs Luzmo

Databox logo

Databox

Business Intelligence

KPI dashboards that pull from the tools you already run on

From
Free
Rated
-
Full reviewWebsite
Luzmo logo

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From
€995/month
Rated
-
Full reviewWebsite

The short version

  • Only Databox has a free tier, so it costs nothing to try first.
  • Each has a real cost: Databox data sources are the billing unit, so cost tracks the number of tools you connect rather than the value you get from them; Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • They diverge on capability: Databox covers Pre-built dashboards, Luzmo covers Multi-tenant row-level security.
  • Prices and features above were last checked on 25 September 2026.

Where they differ

Only the attributes on which Databox and Luzmo actually diverge.

Attributes where Databox and Luzmo differ
AttributeDataboxLuzmo
Starting priceFree€995/month
Pricing modelsubscriptionPer month by monthly active user count
Free tierYesNo
PlatformsWeb, Mobile, TvWeb
CategoryUnknownBusiness Intelligence
Founded2012Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Databox

  • Pre-built dashboards
  • Dashboard designer
  • Metric library
  • Goal tracking
  • Scorecards
  • Alerts
  • Scheduled reports
  • Client reporting

Only in Luzmo

  • Multi-tenant row-level security
  • Embeddable editor
  • Theming and white labelling
  • SDKs and APIs
  • Luzmo IQ
  • Scheduled exports

What people use each for

The jobs each tool is most often brought in to do.

Databox

  • Watching marketing, sales and finance KPIs from separate SaaS tools on one shared dashboardnot Luzmo
  • Agencies reporting campaign performance to many clients without rebuilding a report per accountnot Luzmo
  • Putting a live KPI board on an office TV or a recurring email to a leadership teamnot Luzmo
  • Replacing a manually maintained spreadsheet that someone updates from tool exports each weeknot Luzmo
  • Tracking goals and getting alerted when a metric moves past a thresholdnot Luzmo

Luzmo

  • A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Databox
  • A vertical software vendor that wants to sell an analytics module as a paid add-onnot Databox
  • A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Databox
  • A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Databox

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Databox

  • Data sources are the billing unit, so cost tracks the number of tools you connect rather than the value you get from them
  • The $71 Analyst plan is a single seat: adding even a second person means the $199 Core plan, a 2.8x jump
  • AI credits are metered monthly, from 50 on Free to 1,000 on Scale, so heavier AI use pushes you up a tier
  • Every published price assumes annual billing; monthly billing forfeits the advertised 20% saving
  • Free and Analyst plans sync daily and hourly respectively, so neither suits anything close to real-time monitoring
  • It is a dashboarding layer, not a warehouse: there is no transformation or modelling step for messy source data

Luzmo

  • Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
  • It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
  • The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
  • As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

Pricing, plan by plan

Databox

Free
  • FreeFree
    • 3 data sources
    • 1 user
    • 50 AI credits per month
  • Analyst$71/month
    • 5 data sources
    • 1 user
    • 150 AI credits per month
  • Team - Core$199/month
    • 10 data sources
    • 3 users
    • 500 AI credits per month
  • Team - Scale$319/month
    • 30 data sources
    • 10 users
    • 1,000 AI credits per month

Luzmo

€995/month
  • Starter$995/month
    • Embedded dashboards with white labelling
    • Custom charts
    • APIs and SDKs
  • Premium$2495/month
    • Everything in Starter
    • End-customer self-service dashboard building
    • Luzmo IQ conversational insights
  • Enterprise$undefined/year
    • Dedicated VPC option
    • Flexible hosting region
    • OIDC single sign-on

Which should you pick?

Choose Databox if

  • You need pre-built dashboards.
  • You want to start without paying.
  • You work on Web, Mobile, Tv.
  • You also want dashboard designer.
Databox review

Choose Luzmo if

  • You need multi-tenant row-level security.
  • You also want embeddable editor.
Luzmo review

Questions people ask

Is Databox or Luzmo better?
Neither clearly leads. Databox starts at Free and Luzmo at €995/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Databox or Luzmo?
Databox has a free tier; the other does not. Paid plans start at Free for Databox and €995/month for Luzmo.
Does Databox or Luzmo run on more platforms?
Databox runs on Web, Mobile, Tv. Luzmo runs on Web.
Can I use Databox for free?
Yes. Databox has a free tier, so you can try it without paying. Luzmo starts at €995/month.
What is Databox best used for?
Databox is most often used for watching marketing, sales and finance kpis from separate saas tools on one shared dashboard, agencies reporting campaign performance to many clients without rebuilding a report per account, putting a live kpi board on an office tv or a recurring email to a leadership team, replacing a manually maintained spreadsheet that someone updates from tool exports each week. Of those, watching marketing, sales and finance kpis from separate saas tools on one shared dashboard and agencies reporting campaign performance to many clients without rebuilding a report per account are not what Luzmo is typically brought in for.
What can Databox do that Luzmo cannot?
Databox covers Pre-built dashboards, Dashboard designer, Metric library, Goal tracking. Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs.

Answered from the vendors’ own pages

Databox: How much does Databox cost?

Databox has a free forever plan with 3 data sources and 1 user. Paid plans are Analyst at $71 per month, Team Core at $199 per month and Team Scale at $319 per month, with an Agency plan from $79 per month plus $20 client packs and a Custom tier on request. All prices are billed annually; monthly billing forfeits the 20% annual saving.

Source
Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

Databox: Does Databox have a free plan or a free trial?

Both. The Free plan is free forever and covers 3 data sources, 1 user, 50 AI credits a month and daily syncing. Paid plans also offer a 14-day free trial with no credit card required.

Source
Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

Databox: How many users does each Databox plan include?

Free and Analyst are single-user. Team Core includes 3 users and Team Scale includes 10. The Agency and Custom plans include unlimited users.

Source
Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

Databox: How many tools does Databox integrate with?

Databox connects to more than 130 tools, spreadsheets, databases and APIs, including HubSpot, Salesforce, Google Analytics, Google and Facebook Ads, Shopify, Stripe, QuickBooks, Google Sheets and custom API sources.

Source
Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

Databox: How often does Databox refresh its data?

The Free plan syncs daily. Analyst, Team Core, Team Scale, Agency and Custom plans all sync hourly.

Source
Databox: Who makes Databox?

Databox, Inc., founded in 2012 by Davorin Gabrovec, who is now President and Chief Product Officer. Pete Caputa became CEO in 2017 after a decade at HubSpot. The company is headquartered in Boston, Massachusetts, with its product and engineering team based in Ptuj, Slovenia.

Source
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