Business Intelligence · head to head
Grow vs Luzmo

Luzmo
Business Intelligence
Embedded analytics for SaaS products, billed by monthly active dashboard users
- From
- €995/month
- Rated
- -
The short version
- Each has a real cost: Grow the pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it; Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
- They diverge on capability: Grow covers No-code Setup, Luzmo covers Multi-tenant row-level security.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Grow and Luzmo actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Business Intelligence).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Grow
- No-code Setup
- Unlimited Dashboards
- Data Blending
- Alerts
- Embedding
- Salesforce
- HubSpot
- QuickBooks
Only in Luzmo
- Multi-tenant row-level security
- Embeddable editor
- Theming and white labelling
- SDKs and APIs
- Luzmo IQ
- Scheduled exports
What people use each for
The jobs each tool is most often brought in to do.
Grow
- No-code dashboards and business intelligence for teams without analystsnot Luzmo
- Blending data from more than 100 sources including BigQuery, PostgreSQL, Salesforce and HubSpotnot Luzmo
- ETL, warehousing and visualisation in a single platformnot Luzmo
Luzmo
- A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Grow
- A vertical software vendor that wants to sell an analytics module as a paid add-onnot Grow
- A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Grow
- A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Grow
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Grow
- The pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it
- The only calls to action are Get Started Now and Watch Demo; there is no self-serve rate card
- The vendor advertises unlimited users with no per-seat charges, which means the price driver is not disclosed at all
Luzmo
- Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
- The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
- It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
- The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
- As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.
Pricing, plan by plan
Grow
$500/month- Starter$500/month
- Unlimited Users
- 75+ Integrations
- Support
- Pro$1000/month
- Advanced Features
- Custom Integrations
- Training
Luzmo
€995/month- Starter$995/month
- Embedded dashboards with white labelling
- Custom charts
- APIs and SDKs
- Premium$2495/month
- Everything in Starter
- End-customer self-service dashboard building
- Luzmo IQ conversational insights
- Enterprise$undefined/year
- Dedicated VPC option
- Flexible hosting region
- OIDC single sign-on
Which should you pick?
Choose Grow if
- You need no-code setup.
- You work on Web, Mobile, Tv.
- You also want unlimited dashboards.
Choose Luzmo if
- You need multi-tenant row-level security.
- You also want embeddable editor.
Questions people ask
- Is Grow or Luzmo better?
- Neither clearly leads. Grow starts at $500/month and Luzmo at €995/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Grow or Luzmo?
- Grow starts at $500/month and Luzmo at €995/month.
- Does Grow or Luzmo run on more platforms?
- Grow runs on Web, Mobile, Tv. Luzmo runs on Web.
- What is Grow best used for?
- Grow is most often used for no-code dashboards and business intelligence for teams without analysts, blending data from more than 100 sources including bigquery, postgresql, salesforce and hubspot, etl, warehousing and visualisation in a single platform. Of those, no-code dashboards and business intelligence for teams without analysts and blending data from more than 100 sources including bigquery, postgresql, salesforce and hubspot are not what Luzmo is typically brought in for.
- What can Grow do that Luzmo cannot?
- Grow covers No-code Setup, Unlimited Dashboards, Data Blending, Alerts. Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs.
Answered from the vendors’ own pages
Grow: How much does Grow cost?
Grow does not publish pricing on their website. They offer a request-a-free-trial model that requires contacting their sales team. Pricing is determined by contacting sales through their contact form or trial request process.
SourceLuzmo: Is Luzmo the same as Cumul.io?
Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.
Luzmo: How is it priced?
By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.
Luzmo: Is there a free tier?
No, only a trial. There is no perpetual free plan.
Luzmo: Can our customers build their own dashboards?
Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.
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