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Business Intelligence · head to head

Luzmo vs Power BI

Luzmo logo

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From
€995/month
Rated
-
Full reviewWebsite
Power BI logo

Power BI

Business Intelligence

Business analytics by Microsoft

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Power BI has a free tier, so it costs nothing to try first.
  • Each has a real cost: Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.; Power BI free tier cannot publish or share reports; Pro tier required for collaboration
  • They diverge on capability: Luzmo covers Multi-tenant row-level security, Power BI covers AI-powered Insights.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Luzmo and Power BI actually diverge.

Attributes where Luzmo and Power BI differ
AttributeLuzmoPower BI
Starting price€995/monthFree
Pricing modelPer month by monthly active user countUnknown
Free tierNoYes
PlatformsWebWeb, Desktop, Mobile
FoundedUnknown1975

Identical on both: user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Luzmo

  • Multi-tenant row-level security
  • Embeddable editor
  • Theming and white labelling
  • SDKs and APIs
  • Luzmo IQ
  • Scheduled exports

Only in Power BI

  • AI-powered Insights
  • Natural Language Queries
  • Real-time Dashboards
  • Paginated Reports
  • Mobile Apps
  • Excel
  • Azure
  • Dynamics 365

What people use each for

The jobs each tool is most often brought in to do.

Luzmo

  • A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Power BI
  • A vertical software vendor that wants to sell an analytics module as a paid add-onnot Power BI
  • A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Power BI
  • A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Power BI

Power BI

  • Self-service analyticsnot Luzmo
  • Data explorationnot Luzmo
  • Ad-hoc reportingnot Luzmo
  • Collaborative analysisnot Luzmo
  • Embedded analyticsnot Luzmo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Luzmo

  • Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
  • It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
  • The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
  • As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

Power BI

  • Free tier cannot publish or share reports; Pro tier required for collaboration
  • Free tier cannot schedule automatic data refreshes
  • Offline capabilities limited to local Power BI Desktop; cloud service always requires internet
  • Data refresh capped at 8 times per day on Pro tier without Premium Per User

Pricing, plan by plan

Luzmo

€995/month
  • Starter$995/month
    • Embedded dashboards with white labelling
    • Custom charts
    • APIs and SDKs
  • Premium$2495/month
    • Everything in Starter
    • End-customer self-service dashboard building
    • Luzmo IQ conversational insights
  • Enterprise$undefined/year
    • Dedicated VPC option
    • Flexible hosting region
    • OIDC single sign-on

Power BI

Free
  • FreeFree
    • Local report creation in Power BI Desktop
    • Cannot publish or share
    • No scheduled refreshes
  • Power BI Pro$14/user/month
    • Publish and share reports
    • Up to 8 scheduled refreshes/day
    • Collaborate with other Pro users
  • Premium Per User$24/user/month
    • All Pro features
    • Up to 48 scheduled refreshes/day
    • Copilot integration

Which should you pick?

Choose Luzmo if

  • You need multi-tenant row-level security.
  • You also want embeddable editor.
Luzmo review

Choose Power BI if

  • You need ai-powered insights.
  • You want to start without paying.
  • You work on Web, Desktop, Mobile.
  • You also want natural language queries.
Power BI review

Questions people ask

Is Luzmo or Power BI better?
Neither clearly leads. Luzmo starts at €995/month and Power BI at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Luzmo or Power BI?
Power BI has a free tier; the other does not. Paid plans start at €995/month for Luzmo and Free for Power BI.
Does Luzmo or Power BI run on more platforms?
Luzmo runs on Web. Power BI runs on Web, Desktop, Mobile.
Can I use Power BI for free?
Yes. Power BI has a free tier, so you can try it without paying. Luzmo starts at €995/month.
What is Luzmo best used for?
Luzmo is most often used for a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team, a vertical software vendor that wants to sell an analytics module as a paid add-on, a product where each customer must only see their own rows and the security boundary has to be provable to an auditor, a team that wants end customers to build their own charts rather than filing feature requests for every new report. Of those, a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team and a vertical software vendor that wants to sell an analytics module as a paid add-on are not what Power BI is typically brought in for.
What can Luzmo do that Power BI cannot?
Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs. Power BI covers AI-powered Insights, Natural Language Queries, Real-time Dashboards, Paginated Reports.

Answered from the vendors’ own pages

Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

Power BI: Can I use Power BI Desktop offline?

Power BI Desktop runs locally and can edit reports offline, but publishing to the service and refreshing cloud data sources requires internet connection. Offline reports show cached data from the last refresh.

Source
Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

Power BI: What are the data refresh limits for each tier?

Power BI Premium Per User allows up to 48 scheduled refreshes per day, while Pro tier is limited to 8 scheduled refreshes per day. Free tier cannot schedule automatic refreshes.

Source
Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

Power BI: Can I use Power BI Free with shared data sources?

Free tier users can create local reports in Power BI Desktop but cannot publish to the Power BI Service for collaboration. Publishing requires Power BI Pro ($14/user/month).

Source
Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

Power BI: Is SSO available and on which plan?

SSO is available on Power BI Premium Per User ($24/user/month) and Fabric capacity plans through Azure AD integration.

Source
Power BI: What does Copilot require in Power BI?

Copilot for natural language queries and automatic report generation requires Power BI Premium Per User or Fabric capacity pricing, not available on Pro or Free tiers.

Source
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