Luzmovs
Sisense
Sisense: Sisense if you need a single platform for both embedded and heavy internal analytics.
Luzmo
Embedded analytics for SaaS products, billed by monthly active dashboard users
As of 31 August 2026, Luzmo starts at €995/month. The Belgian embedded analytics vendor formerly called Cumul. Softwr lists it under Business Intelligence. Luzmo is available on Web.
Overview
What Luzmo does
Luzmo is an analytics layer that software companies embed inside their own product so their customers can see dashboards without the vendor building a charting stack. It provides a dataset and modelling layer, a drag-and-drop dashboard editor that can be exposed to end customers, theming to match the host application, JavaScript and React SDKs, and row-level multi-tenant security keyed off a signed token. Luzmo IQ adds conversational querying over the same models. The defining commercial fact is the pricing unit. Luzmo charges by monthly active users, meaning unique people who open an embedded dashboard in a month, with Starter at EUR 995 per month and Premium at EUR 2,495 per month billed annually. That aligns the bill with how much your customers actually use the analytics, which is attractive when adoption is low and painful when it is high. A SaaS product that succeeds in making dashboards a daily habit for every customer will see the bill grow with that success, and there is no per-seat cap to protect against it. The buyer is a mid-market SaaS product team that has decided building charts in-house is not a good use of engineering. The trade off against a general BI tool is real: Luzmo is designed for embedding and is weaker as an internal analytics tool for your own staff, so most customers end up running something else alongside it for internal reporting.
What people use it for
- A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation team
- A vertical software vendor that wants to sell an analytics module as a paid add-on
- A product where each customer must only see their own rows and the security boundary has to be provable to an auditor
- A team that wants end customers to build their own charts rather than filing feature requests for every new report
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Luzmo.
- Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
- The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
- It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
- The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
- As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.
Cross-shopped
What people choose instead of Luzmo
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- LuzmovsGoodData
GoodData: GoodData if you want a stronger semantic layer and headless BI APIs for embedding.
- LuzmovsMetabase
Metabase: Metabase if you can self-host and want embedding without a five-figure annual commitment.
Pricing
What Luzmo costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Starter
€995 /mo
- Embedded dashboards with white labelling
- Custom charts
- APIs and SDKs
- AI assistance
- Billed annually
- Priced by monthly active users
Premium
€2,495 /mo
- Everything in Starter
- End-customer self-service dashboard building
- Luzmo IQ conversational insights
- Higher monthly active user allowance
- Billed annually
Enterprise
On request
- Dedicated VPC option
- Flexible hosting region
- OIDC single sign-on
- Priority twenty-four seven SLA
Capabilities
Features
Multi-tenant row-level security
Data scoped per end customer via signed token parameters
Embeddable editor
Optionally let end customers build and save their own dashboards
Theming and white labelling
Fonts, colours and chart styling matched to the host application
SDKs and APIs
JavaScript, React, Angular and Vue components plus a REST API for dataset management
Luzmo IQ
Natural language querying over the defined semantic model
Scheduled exports
Recurring PDF and Excel delivery to end customers
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is Luzmo the same as Cumul.io?
Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.
How is it priced?
By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.
Is there a free tier?
No, only a trial. There is no perpetual free plan.
Can our customers build their own dashboards?
Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.
Keep looking
Where to go from Luzmo
- Luzmo alternativesEvery product people weigh against it
- Luzmo pricingPlans, floors and what the tiers exclude
- Luzmo badgesWhich rules it meets, and the figure behind each
- All Business Intelligence softwareThe full category
- Best Business Intelligence softwareThe shortlist, and how it was cut
Best Business Intelligence software for
Compare Luzmo with
- GoodData
- Sisense
- DashThis
- Reportz
- Klipfolio
- Baremetrics
- ChartMogul
- Cyfe
- Hex
- Deepnote
- Grow
- Rill Data
- Holistics
- Jedox
- Logi Analytics
- NetBase Quid
- Phocas
- Preset
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Softwr does not host reviews and shows no star rating for Luzmo, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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