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Business Intelligence · head to head

Domo vs Luzmo

Domo logo

Domo

Business Intelligence

Business cloud for modern enterprises

From
$30000/year
Rated
-
Full reviewWebsite
Luzmo logo

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From
€995/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Domo pricing is not published; contracts start around $30,000 per year minimum, making budget planning difficult without a sales conversation; Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • They diverge on capability: Domo covers 1000+ Connectors, Luzmo covers Multi-tenant row-level security.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Domo and Luzmo actually diverge.

Attributes where Domo and Luzmo differ
AttributeDomoLuzmo
Starting price$30000/year€995/month
Pricing modelUnknownPer month by monthly active user count
PlatformsWeb, Mobile, ApiWeb
Founded2010Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Domo

  • 1000+ Connectors
  • Real-time Data
  • Mobile BI
  • Collaboration
  • App Development
  • Salesforce
  • Google Analytics
  • Facebook

Only in Luzmo

  • Multi-tenant row-level security
  • Embeddable editor
  • Theming and white labelling
  • SDKs and APIs
  • Luzmo IQ
  • Scheduled exports

What people use each for

The jobs each tool is most often brought in to do.

Domo

  • Self-service analyticsnot Luzmo
  • Data explorationnot Luzmo
  • Ad-hoc reportingnot Luzmo
  • Collaborative analysisnot Luzmo
  • Embedded analyticsnot Luzmo

Luzmo

  • A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Domo
  • A vertical software vendor that wants to sell an analytics module as a paid add-onnot Domo
  • A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Domo
  • A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Domo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Domo

  • Pricing is not published; contracts start around $30,000 per year minimum, making budget planning difficult without a sales conversation
  • Visualization customization is limited compared to specialized tools like Tableau, with rigid chart types and restricted pixel-level dashboard layouts
  • Version control and merge options for dataflows are very limited, making multi-developer projects prone to conflicts and overwrites
  • Workflows cannot be edited once deployed; any changes require rebuilding from scratch
  • Semantic layer lacks code-based governance, with metric definitions scattered inside individual cards rather than in a centralized governed location

Luzmo

  • Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
  • It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
  • The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
  • As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

Pricing, plan by plan

Domo

$30000/year

No published plan breakdown. See the Domo review.

Luzmo

€995/month
  • Starter$995/month
    • Embedded dashboards with white labelling
    • Custom charts
    • APIs and SDKs
  • Premium$2495/month
    • Everything in Starter
    • End-customer self-service dashboard building
    • Luzmo IQ conversational insights
  • Enterprise$undefined/year
    • Dedicated VPC option
    • Flexible hosting region
    • OIDC single sign-on

Which should you pick?

Choose Domo if

  • You need 1000+ connectors.
  • You work on Web, Mobile, Api.
  • You also want real-time data.
Domo review

Choose Luzmo if

  • You need multi-tenant row-level security.
  • You also want embeddable editor.
Luzmo review

Questions people ask

Is Domo or Luzmo better?
Neither clearly leads. Domo starts at $30000/year and Luzmo at €995/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Domo or Luzmo?
Domo starts at $30000/year and Luzmo at €995/month.
Does Domo or Luzmo run on more platforms?
Domo runs on Web, Mobile, Api. Luzmo runs on Web.
What is Domo best used for?
Domo is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Luzmo is typically brought in for.
What can Domo do that Luzmo cannot?
Domo covers 1000+ Connectors, Real-time Data, Mobile BI, Collaboration. Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs.

Answered from the vendors’ own pages

Domo: Does Domo offer a free tier or trial?

Domo does not publish pricing on its website and does not offer a standard free tier. The platform uses a consumption-based credit model with minimum viable deployments starting around $30,000 per year. A free trial may be available upon request from the sales team.

Source
Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

Domo: What data sources can Domo connect to?

Domo connects to over 1,000 pre-built connectors covering cloud applications, databases, advertising platforms, file services, spreadsheets, enterprise systems, and data warehouses. Custom integrations are possible via API.

Source
Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

Domo: Can I self-host Domo or is it cloud-only?

Domo is a fully cloud-native, SaaS platform with no self-hosted option available. All data and applications run on Domo's cloud infrastructure.

Source
Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

Domo: What does the credit-based pricing model mean?

Domo charges credits based on data consumption and platform activity. One credit roughly equals processing one million rows of data, though actual burn rate varies with workflows. Users purchase credit packages providing team access with unlimited user seats; only activity consumes credits, not dashboards or team size.

Source
Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

Domo: Does Domo include AI features and what do they cost?

Domo AI features are free as part of your contract, including DomoGPT for AI chat queries. Premium AI capabilities are available through Domo AI Pro, which uses consumption-based pricing on a per-use basis.

Source
Domo: Can multiple teams collaborate on the same dashboard in Domo?

Yes, Domo supports team collaboration on shared dashboards and datasets. However, version control and merge capabilities for dataflows are limited, which can cause conflicts when multiple developers work on the same project.

Source
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