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Business Intelligence · head to head

Luzmo vs NetBase Quid

Luzmo logo

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From
€995/month
Rated
-
Full reviewWebsite
NetBase Quid logo

NetBase Quid

Business Intelligence

Consumer and market intelligence combining social listening with unstructured text analytics

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.; NetBase Quid nothing about pricing is published and the review sites carry no plan data either, so you cannot size a budget without entering a sales process, and reported costs put it out of reach of small and mid-sized teams.
  • They diverge on capability: Luzmo covers Multi-tenant row-level security, NetBase Quid covers Social listening.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Luzmo and NetBase Quid actually diverge.

Attributes where Luzmo and NetBase Quid differ
AttributeLuzmoNetBase Quid
Starting price€995/monthOn request
Pricing modelPer month by monthly active user countquote

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Luzmo

  • Multi-tenant row-level security
  • Embeddable editor
  • Theming and white labelling
  • SDKs and APIs
  • Luzmo IQ
  • Scheduled exports

Only in NetBase Quid

  • Social listening
  • Network visualisation
  • Unstructured data analytics
  • Image and logo analytics
  • Custom taxonomies
  • Alerting
  • AI agent library
  • API and exports

What people use each for

The jobs each tool is most often brought in to do.

Luzmo

  • A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot NetBase Quid
  • A vertical software vendor that wants to sell an analytics module as a paid add-onnot NetBase Quid
  • A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot NetBase Quid
  • A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot NetBase Quid

NetBase Quid

  • A consumer goods strategy team mapping five years of category news and patent filings to find unserved product territorynot Luzmo
  • A brand insights function tracking how consumer language about an ingredient shifts across social and news simultaneouslynot Luzmo
  • A corporate development team sizing an adjacent market from filings, transcripts and press before commissioning a consultancynot Luzmo
  • An agency building a category point of view for a pitch that needs evidence broader than social conversation alonenot Luzmo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Luzmo

  • Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
  • It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
  • The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
  • As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

NetBase Quid

  • Nothing about pricing is published and the review sites carry no plan data either, so you cannot size a budget without entering a sales process, and reported costs put it out of reach of small and mid-sized teams.
  • The two halves of the platform came from separate companies and still feel like separate products, which means the workflow from a social finding to a market-map investigation involves more manual bridging than the marketing implies.
  • The network visualisations are compelling in a demo and demanding in practice; teams without an analyst who understands clustering tend to produce pretty maps they cannot defend in a meeting.
  • Historical social data beyond the contracted window is typically an additional cost, so a retrospective study you did not scope at signing turns into a change order.
  • The rebrand from NetBase Quid to Quid has left documentation, support material and third-party integration listings under a mixture of names, which makes finding accurate current information about the product harder than it should be.

Pricing, plan by plan

Luzmo

€995/month
  • Starter$995/month
    • Embedded dashboards with white labelling
    • Custom charts
    • APIs and SDKs
  • Premium$2495/month
    • Everything in Starter
    • End-customer self-service dashboard building
    • Luzmo IQ conversational insights
  • Enterprise$undefined/year
    • Dedicated VPC option
    • Flexible hosting region
    • OIDC single sign-on

NetBase Quid

On request
  • Quid$undefined/year
    • Social listening with sentiment and emotion analysis
    • Network visualisation of unstructured corpora
    • News, patent and filing datasets

Which should you pick?

Choose Luzmo if

  • You need multi-tenant row-level security.
  • You also want embeddable editor.
Luzmo review

Choose NetBase Quid if

  • You need social listening.
  • You also want network visualisation.
NetBase Quid review

Questions people ask

Is Luzmo or NetBase Quid better?
Neither clearly leads. Luzmo starts at €995/month and NetBase Quid at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Luzmo or NetBase Quid?
Luzmo starts at €995/month and NetBase Quid at On request.
Does Luzmo or NetBase Quid run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Luzmo best used for?
Luzmo is most often used for a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team, a vertical software vendor that wants to sell an analytics module as a paid add-on, a product where each customer must only see their own rows and the security boundary has to be provable to an auditor, a team that wants end customers to build their own charts rather than filing feature requests for every new report. Of those, a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team and a vertical software vendor that wants to sell an analytics module as a paid add-on are not what NetBase Quid is typically brought in for.
What can Luzmo do that NetBase Quid cannot?
Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs. NetBase Quid covers Social listening, Network visualisation, Unstructured data analytics, Image and logo analytics.

Answered from the vendors’ own pages

Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

NetBase Quid: Is NetBase Quid the same as Quid?

Yes. The merged company now trades as Quid and netbasequid.com redirects to quid.com.

Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

NetBase Quid: Does it publish pricing?

No. Contracts are annual and quoted, and independent review sites list no plan pricing at all.

Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

NetBase Quid: Is there a trial?

The site offers a two-week trial on request rather than open self-service signup.

Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

NetBase Quid: Is this a replacement for a social listening tool?

It can be, but you would be paying for the market intelligence half as well. If you only need social monitoring, cheaper tools cover it.

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