Is Luzmo or Zenlytic better?

Neither clearly leads. Luzmo starts at €995/month and Zenlytic at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Luzmo or Zenlytic?

Luzmo starts at €995/month and Zenlytic at On request.

Does Luzmo or Zenlytic run on more platforms?

Both run on Web, so platform support will not decide this one for you.

What is Luzmo best used for?

Luzmo is most often used for a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team, a vertical software vendor that wants to sell an analytics module as a paid add-on, a product where each customer must only see their own rows and the security boundary has to be provable to an auditor, a team that wants end customers to build their own charts rather than filing feature requests for every new report. Of those, a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team and a vertical software vendor that wants to sell an analytics module as a paid add-on are not what Zenlytic is typically brought in for.

What can Luzmo do that Zenlytic cannot?

Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs. Zenlytic covers Zoe conversational agent, YAML semantic layer, LookML import, Row and column permissions.

Business Intelligence · head to head

Luzmo vs Zenlytic

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From: €995/month
Rated: -

Full review Website

Zenlytic

Business Intelligence

Conversational analytics on a governed semantic layer that shows you the SQL it ran

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.; Zenlytic answer quality is bounded by the semantic model, so a team without a maintained dbt project and metric definitions must complete a modelling project before the AI is useful at all.
They diverge on capability: Luzmo covers Multi-tenant row-level security, Zenlytic covers Zoe conversational agent.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Luzmo and Zenlytic actually diverge.

Attributes where Luzmo and Zenlytic differ
Attribute	Luzmo	Zenlytic
Starting price	€995/month	On request
Pricing model	Per month by monthly active user count	quote

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Luzmo

Multi-tenant row-level security
Embeddable editor
Theming and white labelling
SDKs and APIs
Luzmo IQ
Scheduled exports

Only in Zenlytic

Zoe conversational agent
YAML semantic layer
LookML import
Row and column permissions
Dashboards
dbt integration
Embedded analytics
Query transparency

What people use each for

The jobs each tool is most often brought in to do.

Luzmo

A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Zenlytic
A vertical software vendor that wants to sell an analytics module as a paid add-onnot Zenlytic
A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Zenlytic
A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Zenlytic

Zenlytic

A data team of three fielding sixty ad hoc requests a week from operators who could answer them in chat insteadnot Luzmo
An ecommerce company where merchandisers need cohort and margin questions answered without waiting for an analystnot Luzmo
A Looker customer looking for an exit that can import existing LookML rather than remodel from scratchnot Luzmo
A finance team that needs every AI-generated number to show its SQL before it goes in a board packnot Luzmo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Luzmo

Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

Zenlytic

Answer quality is bounded by the semantic model, so a team without a maintained dbt project and metric definitions must complete a modelling project before the AI is useful at all.
It is a small venture-funded company in a category that Snowflake, Databricks and Microsoft are all building into natively, which is a real procurement risk on a multi-year contract.
Pricing is not published and is negotiated per deal, so small buyers have no benchmark and no leverage.
The visualisation and dashboard layer is thinner than established BI tools, so teams wanting pixel control over reporting will find it limiting.
It assumes a cloud data warehouse; organisations with data spread across operational databases and spreadsheets have to consolidate first, which is the expensive part of the project.

Pricing, plan by plan

Luzmo

€995/month

Starter$995/month
- Embedded dashboards with white labelling
- Custom charts
- APIs and SDKs
Premium$2495/month
- Everything in Starter
- End-customer self-service dashboard building
- Luzmo IQ conversational insights
Enterprise$undefined/year
- Dedicated VPC option
- Flexible hosting region
- OIDC single sign-on

Zenlytic

On request

Zenlytic$undefined/year
- Annual contract quoted by seats and deployment
- Semantic layer, dashboards and Zoe included
- Embedded analytics licensed separately

Which should you pick?

Choose Luzmo if

You need multi-tenant row-level security.
You also want embeddable editor.

Luzmo review

Choose Zenlytic if

You need zoe conversational agent.
You also want yaml semantic layer.

Zenlytic review

Questions people ask

Is Luzmo or Zenlytic better?: Neither clearly leads. Luzmo starts at €995/month and Zenlytic at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Luzmo or Zenlytic?: Luzmo starts at €995/month and Zenlytic at On request.
Does Luzmo or Zenlytic run on more platforms?: Both run on Web, so platform support will not decide this one for you.
What is Luzmo best used for?: Luzmo is most often used for a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team, a vertical software vendor that wants to sell an analytics module as a paid add-on, a product where each customer must only see their own rows and the security boundary has to be provable to an auditor, a team that wants end customers to build their own charts rather than filing feature requests for every new report. Of those, a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team and a vertical software vendor that wants to sell an analytics module as a paid add-on are not what Zenlytic is typically brought in for.
What can Luzmo do that Zenlytic cannot?: Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs. Zenlytic covers Zoe conversational agent, YAML semantic layer, LookML import, Row and column permissions.

Answered from the vendors’ own pages

Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

Zenlytic: Does Zenlytic publish pricing?

No. Contracts are quoted annually based on seats and deployment scope.

Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

Zenlytic: Can it read my Looker model?

Yes, it imports LookML, which is the main reason Looker customers evaluate it.

Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

Zenlytic: Does it write arbitrary SQL against my warehouse?

No. Queries are constrained to the semantic layer, and the generated SQL is shown with every answer.

Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

Zenlytic: Do I need dbt?

Not strictly, but the product is designed around a modelled warehouse and works poorly without one.

Luzmo vs Zenlytic

Luzmo

Zenlytic

The short version

Where they differ

What each one covers

Only in Luzmo

Only in Zenlytic

What people use each for

Luzmo

Zenlytic

Where each one falls short

Luzmo

Zenlytic

Pricing, plan by plan

Luzmo

Zenlytic

Which should you pick?

Choose Luzmo if

Choose Zenlytic if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Luzmo

More on Zenlytic

Keep looking

Other head to heads