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Business Intelligence · head to head

Holistics vs Luzmo

Holistics logo

Holistics

Business Intelligence

Self-service BI for data teams

From
$800/month
Rated
-
Full reviewWebsite
Luzmo logo

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From
€995/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Holistics the entry plan is $960 per month billed monthly, which is a high floor for a BI tool; Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • They diverge on capability: Holistics covers Data Modeling, Luzmo covers Multi-tenant row-level security.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Holistics and Luzmo actually diverge.

Attributes where Holistics and Luzmo differ
AttributeHolisticsLuzmo
Starting price$800/month€995/month
Pricing modelsubscriptionPer month by monthly active user count
PlatformsWeb, CloudWeb
Founded2015Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Holistics

  • Data Modeling
  • Version Control
  • Scheduling
  • Caching
  • Embedding
  • BigQuery
  • Snowflake
  • Redshift

Only in Luzmo

  • Multi-tenant row-level security
  • Embeddable editor
  • Theming and white labelling
  • SDKs and APIs
  • Luzmo IQ
  • Scheduled exports

What people use each for

The jobs each tool is most often brought in to do.

Holistics

  • Modelling business metrics in a code-defined semantic layer with Git version controlnot Luzmo
  • Self-service exploration and dashboards for non-SQL usersnot Luzmo
  • Embedding analytics into a customer-facing productnot Luzmo

Luzmo

  • A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Holistics
  • A vertical software vendor that wants to sell an analytics module as a paid add-onnot Holistics
  • A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Holistics
  • A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Holistics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Holistics

  • The entry plan is $960 per month billed monthly, which is a high floor for a BI tool
  • Every plan includes only the first 10 users, with additional users charged at $15 per month each on Entry and Standard and $18 on the Security Compliance Suite
  • The Entry plan caps reports at 100, and each additional 100 reports costs $120 per month
  • Google SSO requires the Standard plan at $1,200 per month; enterprise SSO with SAML and SCIM provisioning requires the Security Compliance Suite at $2,400 per month
  • Row-based access control, IP whitelisting, pass-through authentication and user activity monitoring are all Security Compliance Suite features
  • Connecting Git version control to your own repository requires Standard; Entry only gets Holistics-hosted Git
  • White labelling, dynamic row-level permissions and unlimited dashboard viewers for embedded analytics are Custom Plan only, with no published price
  • Bank payments and custom payment terms are Custom Plan only, and custom infosec or legal paperwork is Enterprise plan only
  • The two months off discount requires yearly billing

Luzmo

  • Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
  • It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
  • The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
  • As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

Pricing, plan by plan

Holistics

$800/month
  • Entry$800/month
    • 100 reports
    • First 10 users included
    • Core self-service analytics
  • Standard$1000/month
    • Unlimited reports
    • First 10 users included
    • Custom charts
  • Security Compliance Suite$2000/month
    • Unlimited reports
    • First 10 users included
    • Granular access controls

Luzmo

€995/month
  • Starter$995/month
    • Embedded dashboards with white labelling
    • Custom charts
    • APIs and SDKs
  • Premium$2495/month
    • Everything in Starter
    • End-customer self-service dashboard building
    • Luzmo IQ conversational insights
  • Enterprise$undefined/year
    • Dedicated VPC option
    • Flexible hosting region
    • OIDC single sign-on

Which should you pick?

Choose Holistics if

  • You need data modeling.
  • You work on Web, Cloud.
  • You also want version control.
Holistics review

Choose Luzmo if

  • You need multi-tenant row-level security.
  • You also want embeddable editor.
Luzmo review

Questions people ask

Is Holistics or Luzmo better?
Neither clearly leads. Holistics starts at $800/month and Luzmo at €995/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Holistics or Luzmo?
Holistics starts at $800/month and Luzmo at €995/month.
Does Holistics or Luzmo run on more platforms?
Holistics runs on Web, Cloud. Luzmo runs on Web.
What is Holistics best used for?
Holistics is most often used for modelling business metrics in a code-defined semantic layer with git version control, self-service exploration and dashboards for non-sql users, embedding analytics into a customer-facing product. Of those, modelling business metrics in a code-defined semantic layer with git version control and self-service exploration and dashboards for non-sql users are not what Luzmo is typically brought in for.
What can Holistics do that Luzmo cannot?
Holistics covers Data Modeling, Version Control, Scheduling, Caching. Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs.

Answered from the vendors’ own pages

Holistics: How much do additional Holistics users cost?

Additional users cost $12.50 per month (yearly billing) or $15 per month (monthly billing) for Entry/Standard plans, and $15-18 per month for Security Suite.

Source
Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

Holistics: Can I purchase additional reports on Holistics?

Yes, additional 100-report blocks cost $100 per month (yearly) or $120 per month (monthly billing).

Source
Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

Holistics: Does Holistics support multiple data centers?

Yes, Holistics supports multiple data centers in US, EU, and APAC regions with pricing available for embedded analytics with unlimited dashboard viewers.

Source
Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

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