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Business Intelligence · head to head

Baremetrics vs Luzmo

Baremetrics logo

Baremetrics

Business Intelligence

Subscription analytics for SaaS

From
$75/month
Rated
-
Full reviewWebsite
Luzmo logo

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From
€995/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Baremetrics priced on the revenue it measures, so the bill rises with your ARR rather than with usage: $75 a month up to $360K ARR, $255 to $3.6M and $1,152 above that; Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • They diverge on capability: Baremetrics covers Revenue Metrics, Luzmo covers Multi-tenant row-level security.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Baremetrics and Luzmo actually diverge.

Attributes where Baremetrics and Luzmo differ
AttributeBaremetricsLuzmo
Starting price$75/month€995/month
Pricing modelsubscriptionPer month by monthly active user count
PlatformsWeb, ApiWeb
Founded2013Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Baremetrics

  • Revenue Metrics
  • Forecasting
  • Benchmarking
  • Cancellation Insights
  • Email Reports
  • Stripe
  • Braintree
  • Recurly

Only in Luzmo

  • Multi-tenant row-level security
  • Embeddable editor
  • Theming and white labelling
  • SDKs and APIs
  • Luzmo IQ
  • Scheduled exports

What people use each for

The jobs each tool is most often brought in to do.

Baremetrics

  • Subscription metrics and MRR reporting from Stripe and similar billing systemsnot Luzmo
  • Churn and retention analysisnot Luzmo
  • Failed payment recovery through the add-onnot Luzmo
  • Cancellation surveys to understand why customers leavenot Luzmo

Luzmo

  • A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Baremetrics
  • A vertical software vendor that wants to sell an analytics module as a paid add-onnot Baremetrics
  • A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Baremetrics
  • A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Baremetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Baremetrics

  • Priced on the revenue it measures, so the bill rises with your ARR rather than with usage: $75 a month up to $360K ARR, $255 to $3.6M and $1,152 above that
  • Payment Recovery and Cancellation Insights are separate add-ons at $129 a month each
  • The advertised prices assume annual billing with a discount of up to 35 percent
  • There is no free tier, only a trial

Luzmo

  • Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
  • It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
  • The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
  • As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

Pricing, plan by plan

Baremetrics

$75/month
  • Launch$75/month
    • Target $0-360K ARR
    • Single integration
    • Core analytics features
  • Growth$255/month
    • Target $360K-$3.6M ARR
    • Two integrations
    • Advanced features
  • Scale$1152/month
    • Target $3.6M+ ARR
    • Unlimited integrations
    • Enterprise features

Luzmo

€995/month
  • Starter$995/month
    • Embedded dashboards with white labelling
    • Custom charts
    • APIs and SDKs
  • Premium$2495/month
    • Everything in Starter
    • End-customer self-service dashboard building
    • Luzmo IQ conversational insights
  • Enterprise$undefined/year
    • Dedicated VPC option
    • Flexible hosting region
    • OIDC single sign-on

Which should you pick?

Choose Baremetrics if

  • You need revenue metrics.
  • You work on Web, Api.
  • You also want forecasting.
Baremetrics review

Choose Luzmo if

  • You need multi-tenant row-level security.
  • You also want embeddable editor.
Luzmo review

Questions people ask

Is Baremetrics or Luzmo better?
Neither clearly leads. Baremetrics starts at $75/month and Luzmo at €995/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Baremetrics or Luzmo?
Baremetrics starts at $75/month and Luzmo at €995/month.
Does Baremetrics or Luzmo run on more platforms?
Baremetrics runs on Web, Api. Luzmo runs on Web.
What is Baremetrics best used for?
Baremetrics is most often used for subscription metrics and mrr reporting from stripe and similar billing systems, churn and retention analysis, failed payment recovery through the add-on, cancellation surveys to understand why customers leave. Of those, subscription metrics and mrr reporting from stripe and similar billing systems and churn and retention analysis are not what Luzmo is typically brought in for.
What can Baremetrics do that Luzmo cannot?
Baremetrics covers Revenue Metrics, Forecasting, Benchmarking, Cancellation Insights. Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs.

Answered from the vendors’ own pages

Baremetrics: How much does Baremetrics' Launch plan cost per month?

Baremetrics' Launch plan starts at $75 per month with annual billing, or $49 per month with annual prepayment (35% discount when paying yearly).

Source
Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

Baremetrics: What is the difference between Baremetrics plans?

Launch includes one integration and core analytics; Growth ($255/month) adds a second integration and advanced dashboards; Scale ($1,152/month) includes unlimited integrations and enterprise features.

Source
Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

Baremetrics: What add-ons are available in Baremetrics?

Payment Recovery and Cancellation Insights are available as add-ons at $129 per month each to automate failed payment recovery and churn reduction.

Source
Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

Baremetrics: Is there a free trial for Baremetrics?

Yes, Baremetrics offers a free trial available for new users to test the platform before committing to a paid plan.

Source
Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

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