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Business Intelligence · head to head

Hex vs Luzmo

Hex logo

Hex

Business Intelligence

AI-powered analytics platform unifying notebooks, dashboards, and business intelligence

From
Free
Rated
-
Full reviewWebsite
Luzmo logo

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From
€995/month
Rated
-
Full reviewWebsite

The short version

  • Only Hex has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hex pricing based per-seat ($36-$75/editor/month) becomes expensive for large teams; Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • They diverge on capability: Hex covers Agentic notebooks, Luzmo covers Multi-tenant row-level security.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Hex and Luzmo actually diverge.

Attributes where Hex and Luzmo differ
AttributeHexLuzmo
Starting priceFree€995/month
Pricing modelSeat-based subscription with credit systemPer month by monthly active user count
Free tierYesNo
PlatformsWeb, SlackWeb
Founded2019Unknown

Identical on both: user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hex

  • Agentic notebooks
  • Conversational analytics
  • Data apps
  • Context Studio
  • Data warehouse integration
  • dbt integration
  • Version history
  • Scheduled automation

Only in Luzmo

  • Multi-tenant row-level security
  • Embeddable editor
  • Theming and white labelling
  • SDKs and APIs
  • Luzmo IQ
  • Scheduled exports

What people use each for

The jobs each tool is most often brought in to do.

Hex

  • Deep exploratory analysis by data teams on organizational datasetsnot Luzmo
  • Self-serve analytics for business users without SQL knowledgenot Luzmo
  • Executive dashboarding and reporting with real-time datanot Luzmo
  • Cross-functional data collaboration and insight sharingnot Luzmo
  • AI-assisted analysis reducing manual exploration timenot Luzmo

Luzmo

  • A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Hex
  • A vertical software vendor that wants to sell an analytics module as a paid add-onnot Hex
  • A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Hex
  • A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Hex

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hex

  • Pricing based per-seat ($36-$75/editor/month) becomes expensive for large teams
  • Free Community tier limited to small compute and trial AI features
  • Advanced compute adds per-hour fees ($0.32-$4.06/hour), requiring cost monitoring
  • Learning curve for users unfamiliar with SQL or Python notebooks
  • Enterprise features requiring custom quotes lack transparent pricing

Luzmo

  • Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
  • It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
  • The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
  • As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

Pricing, plan by plan

Hex

Free
  • CommunityFree
    • Hex agent trial
    • Data source connections
    • All cell types
  • Professional$36/month
    • Everything in Community
    • Full Hex agent access
    • Standard credits
  • Team$75/month
    • Everything in Professional
    • Extended credits
    • Unlimited published apps
  • Enterprise$undefined/custom
    • Everything in Team
    • Explorer seat add-ons
    • Audit logs

Luzmo

€995/month
  • Starter$995/month
    • Embedded dashboards with white labelling
    • Custom charts
    • APIs and SDKs
  • Premium$2495/month
    • Everything in Starter
    • End-customer self-service dashboard building
    • Luzmo IQ conversational insights
  • Enterprise$undefined/year
    • Dedicated VPC option
    • Flexible hosting region
    • OIDC single sign-on

Which should you pick?

Choose Hex if

  • You need agentic notebooks.
  • You want to start without paying.
  • You work on Web, Slack.
  • You also want conversational analytics.
Hex review

Choose Luzmo if

  • You need multi-tenant row-level security.
  • You also want embeddable editor.
Luzmo review

Questions people ask

Is Hex or Luzmo better?
Neither clearly leads. Hex starts at Free and Luzmo at €995/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hex or Luzmo?
Hex has a free tier; the other does not. Paid plans start at Free for Hex and €995/month for Luzmo.
Does Hex or Luzmo run on more platforms?
Hex runs on Web, Slack. Luzmo runs on Web.
Can I use Hex for free?
Yes. Hex has a free tier, so you can try it without paying. Luzmo starts at €995/month.
What is Hex best used for?
Hex is most often used for deep exploratory analysis by data teams on organizational datasets, self-serve analytics for business users without sql knowledge, executive dashboarding and reporting with real-time data, cross-functional data collaboration and insight sharing. Of those, deep exploratory analysis by data teams on organizational datasets and self-serve analytics for business users without sql knowledge are not what Luzmo is typically brought in for.
What can Hex do that Luzmo cannot?
Hex covers Agentic notebooks, Conversational analytics, Data apps, Context Studio. Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs.

Answered from the vendors’ own pages

Hex: What is included in the free Community plan?

The Community plan ($0) includes Hex agent trial, data source connections, all cell types, and small compute sizing. It's suitable for prototyping and hobbyist projects.

Source
Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

Hex: How much do advanced compute resources cost?

Advanced compute is billed per minute and ranges from $0.32 to $4.06 per hour depending on resource tier. Monthly credit grants are included in paid plans.

Source
Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

Hex: Can I share analytics with non-Hex users?

Yes. Published apps can be shared publicly. Embedded analytics are available on Enterprise plans for integrating Hex into other applications.

Source
Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

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