Customer Support · head to head
Cresta vs Olark

Cresta
Customer Support
Real-time AI coaching and autonomous agents that sit on top of an existing contact centre platform
- From
- On request
- Free plan
- No
The short version
- Each has a real cost: Cresta cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.; Olark the AI website agent is a $400 a month flat plan billed annually at $4,800, which is a large step from the $29 per agent human only plan
- They diverge on capability: Cresta covers Real-time agent assist, Olark covers Live chat.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Cresta and Olark actually diverge.
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cresta
- Real-time agent assist
- Autonomous AI Agent
- Conversation intelligence
- Automated quality management
- Behavioural coaching
- Knowledge surfacing
- Multilingual deployment
- Supervisor dashboards
Only in Olark
- Live chat
- Chat transcripts
- Visitor insights
- Customization
- Offline messaging
- Shortcuts
- Salesforce
- HubSpot
What people use each for
The jobs each tool is most often brought in to do.
Cresta
- A 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent Genesys deploymentnot Olark
- An insurance contact centre replacing manual QA sampling of two per cent of calls with automated scoring of every call for regulatory evidencenot Olark
- A retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claimsnot Olark
- A contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scoresnot Olark
Olark
- Live chat on a website with a small support teamnot Cresta
- Running an AI agent on website conversations with human handoffnot Cresta
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cresta
- Cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.
- Pricing is not published and contracts are seat-based and annual at enterprise scale, which in practice means six-figure commitments and a procurement cycle measured in months rather than weeks.
- Real-time guidance only pays back where conversation outcomes are measurable and repeatable, so support teams handling long, varied, low-volume cases rarely recover the licence cost.
- Deploying real-time assist requires agents to accept on-screen prompting mid-call, and contact centres with strong union representation or experienced tenured agents frequently see adoption resistance that no amount of model quality fixes.
- Automated quality scoring changes what agents are measured on, and organisations that switch from human QA without rewriting their evaluation rubric and appeals process create industrial-relations problems that surface months after go-live.
Olark
- The AI website agent is a $400 a month flat plan billed annually at $4,800, which is a large step from the $29 per agent human only plan
- That flat price covers only one human seat, with each additional seat at $29 a month
- Regional routing, SSO and custom SLAs require a custom enterprise plan with no published price
Pricing, plan by plan
Cresta
On request- Cresta$undefined/year
- AI Agent
- Agent Assist
- Conversation Intelligence
Olark
$29/month- Standard AI Website Agent$400/month
- One human agent seat included
- Unlimited AI conversations
- Automatic FAQ and knowledge updates
- Live Chat Only$29/month
- Human operators only
- No AI component
- Upgradeable to AI later
- Custom Enterprise$undefined/mo
- Regional routing
- Advanced integrations
- Custom workflows
Which should you pick?
Choose Cresta if
- You need real-time agent assist.
- You work on Web, API.
- You also want autonomous ai agent.
Questions people ask
- Is Cresta or Olark better?
- Neither clearly leads. Cresta starts at On request and Olark at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cresta or Olark?
- Cresta starts at On request and Olark at $29/month.
- Does Cresta or Olark run on more platforms?
- Cresta runs on Web, API. Olark runs on Web.
- What is Cresta best used for?
- Cresta is most often used for a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment, an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence, a retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claims, a contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scores. Of those, a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment and an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence are not what Olark is typically brought in for.
- What can Cresta do that Olark cannot?
- Cresta covers Real-time agent assist, Autonomous AI Agent, Conversation intelligence, Automated quality management. Olark covers Live chat, Chat transcripts, Visitor insights, Customization.
Answered from the vendors’ own pages
Cresta: Does Cresta replace my contact centre platform?
No. It is designed to sit on top of NICE, Genesys, Five9, Amazon Connect and similar platforms, which is why it is chosen where a full CCaaS migration is not feasible.
Olark: How much does Olark's Standard AI plan cost?
Olark's Standard AI Website Agent plan costs $400 per month when billed annually ($4,800/year). This includes one human agent seat, unlimited AI conversations, automatic FAQ updates, lead capture, and white glove support with no token limits or overages.
SourceCresta: What does it cost?
Cresta does not publish pricing. Contracts are seat-based and annual, and at the enterprise scale it sells into they are typically six figures per year.
Olark: What is the cost for additional agent seats on Olark?
Additional human agent seats on Olark cost $29 per agent per month. This rate applies when upgrading from the Standard AI plan.
SourceCresta: Is it viable for a contact centre under 100 seats?
Rarely. The commercial model, implementation effort and required outcome measurement all assume several hundred seats or more.
Olark: Does Olark charge based on token usage?
No, Olark explicitly states 'No token costs, ever.' The Standard AI plan charges per agent seat with no usage-based overages or token limits, avoiding unexpected cost spikes during peak traffic periods.
SourceCresta: Who owns Cresta?
It is an independent venture-backed company, having raised roughly 282 million USD in total including a 125 million USD Series D in November 2024 co-led by World Innovation Lab and the Qatar Investment Authority.
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