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Customer Support · head to head

Cresta vs Haptik

Cresta logo

Cresta

Customer Support

Real-time AI coaching and autonomous agents that sit on top of an existing contact centre platform

From
On request
Free plan
No
Full reviewWebsite
Haptik logo

Haptik

Live Chat

Conversational AI platform for customer engagement and support

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Cresta cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.; Haptik no pricing is published, and no tier, cost structure or minimum is disclosed
  • They diverge on capability: Cresta covers Real-time agent assist, Haptik covers Conversational AI.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cresta and Haptik actually diverge.

Attributes where Cresta and Haptik differ
AttributeCrestaHaptik
Pricing modelquotesubscription
PlatformsWeb, APIWeb, Mobile, Messaging apps, Voice
CategoryCustomer SupportLive Chat
FoundedUnknown2013

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cresta

  • Real-time agent assist
  • Autonomous AI Agent
  • Conversation intelligence
  • Automated quality management
  • Behavioural coaching
  • Knowledge surfacing
  • Multilingual deployment
  • Supervisor dashboards

Only in Haptik

  • Conversational AI
  • Multi-channel support
  • Intent recognition
  • Analytics
  • WhatsApp
  • Facebook
  • Slack
  • API

What people use each for

The jobs each tool is most often brought in to do.

Cresta

  • A 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent Genesys deploymentnot Haptik
  • An insurance contact centre replacing manual QA sampling of two per cent of calls with automated scoring of every call for regulatory evidencenot Haptik
  • A retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claimsnot Haptik
  • A contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scoresnot Haptik

Haptik

  • Building conversational AI assistants for customer supportnot Cresta
  • Automating customer conversations across messaging channelsnot Cresta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cresta

  • Cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.
  • Pricing is not published and contracts are seat-based and annual at enterprise scale, which in practice means six-figure commitments and a procurement cycle measured in months rather than weeks.
  • Real-time guidance only pays back where conversation outcomes are measurable and repeatable, so support teams handling long, varied, low-volume cases rarely recover the licence cost.
  • Deploying real-time assist requires agents to accept on-screen prompting mid-call, and contact centres with strong union representation or experienced tenured agents frequently see adoption resistance that no amount of model quality fixes.
  • Automated quality scoring changes what agents are measured on, and organisations that switch from human QA without rewriting their evaluation rubric and appeals process create industrial-relations problems that surface months after go-live.

Haptik

  • No pricing is published, and no tier, cost structure or minimum is disclosed
  • The only routes to a figure are a demo request or an enterprise sales email

Pricing, plan by plan

Cresta

On request
  • Cresta$undefined/year
    • AI Agent
    • Agent Assist
    • Conversation Intelligence

Haptik

On request
  • Starter$100/month
    • Basic chatbot
    • 1 channel
  • Professional$300/month
    • Advanced AI
    • Multi-channel
  • Enterprise$undefined/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Cresta if

  • You need real-time agent assist.
  • You work on Web, API.
  • You also want autonomous ai agent.
Cresta review

Choose Haptik if

  • You need conversational ai.
  • You work on Web, Mobile, Messaging apps, Voice.
  • You also want multi-channel support.
Haptik review

Questions people ask

Is Cresta or Haptik better?
Neither clearly leads. Cresta starts at On request and Haptik at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cresta or Haptik?
Cresta starts at On request and Haptik at On request.
Does Cresta or Haptik run on more platforms?
Cresta runs on Web, API. Haptik runs on Web, Mobile, Messaging apps, Voice.
What is Cresta best used for?
Cresta is most often used for a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment, an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence, a retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claims, a contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scores. Of those, a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment and an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence are not what Haptik is typically brought in for.
What can Cresta do that Haptik cannot?
Cresta covers Real-time agent assist, Autonomous AI Agent, Conversation intelligence, Automated quality management. Haptik covers Conversational AI, Multi-channel support, Intent recognition, Analytics.

Answered from the vendors’ own pages

Cresta: Does Cresta replace my contact centre platform?

No. It is designed to sit on top of NICE, Genesys, Five9, Amazon Connect and similar platforms, which is why it is chosen where a full CCaaS migration is not feasible.

Haptik: How much does Haptik cost?

Haptik does not publish pricing. The platform uses a custom enterprise pricing model requiring direct contact with sales.

Source
Cresta: What does it cost?

Cresta does not publish pricing. Contracts are seat-based and annual, and at the enterprise scale it sells into they are typically six figures per year.

Haptik: How can I get Haptik pricing?

Contact Haptik by requesting a demo or emailing [email protected] to receive personalized pricing based on deployment scale, features needed, and organizational requirements.

Source
Cresta: Is it viable for a contact centre under 100 seats?

Rarely. The commercial model, implementation effort and required outcome measurement all assume several hundred seats or more.

Cresta: Who owns Cresta?

It is an independent venture-backed company, having raised roughly 282 million USD in total including a 125 million USD Series D in November 2024 co-led by World Innovation Lab and the Qatar Investment Authority.

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