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Marketing · head to head

Countly vs Plausible

Countly logo

Countly

Marketing

Product analytics for mobile and web

From
Free
Rated
-
Full reviewWebsite
Plausible logo

Plausible

Marketing

Simple, privacy-friendly analytics

From
$9/month
Rated
-
Full reviewWebsite

The short version

  • Only Countly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Plausible there is no free tier, only a 30 day trial
  • They diverge on capability: Countly covers Event tracking, Plausible covers Page view tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Countly and Plausible actually diverge.

Attributes where Countly and Plausible differ
AttributeCountlyPlausible
Starting priceFree$9/month
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb
Founded20122018

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Countly

  • Event tracking
  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • On-premise deployment
  • Mobile support
  • Api support

Only in Plausible

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Outbound link click tracking
  • Privacy-focused
  • No cookies
  • 20+ languages language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Countly

  • Product analytics for mobile and web applicationsnot Plausible
  • Self hosting analytics where data cannot leave the organisationnot Plausible

Plausible

  • Privacy-focused web analytics without cookies or personal datanot Countly
  • A Google Analytics replacement that needs no consent bannernot Countly
  • Self-hosted analytics on your own infrastructurenot Countly
  • EU-hosted measurement for data residency requirementsnot Countly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Plausible

  • There is no free tier, only a 30 day trial
  • Paid plans are metered on monthly pageviews, so a traffic spike moves you up a plan
  • Self-hosting is possible but means running and updating the service yourself
  • Deliberately simple, so there are no user-level profiles or funnel-by-individual reports the way a cookie-based analytics tool provides

Pricing, plan by plan

Countly

Free
  • Flex (Private Cloud)$175/month
    • Usage-based pricing (not seat-based)
    • Advanced Analytics included
    • Adaptivity and Intelligence available as add-ons
  • Enterprise (Self-Hosted)$null/mo
    • Custom pricing, requires demo booking
    • All capabilities included
    • Deploy on your infrastructure

Plausible

$9/month
  • Starter$9/month
    • Up to 10k monthly pageviews
    • 1 site
    • 3 years data retention
  • Growth$14/month
    • Up to 3 sites
    • Up to 3 team members
  • Business$19/month
    • Up to 10 sites
    • Up to 10 team members
    • 5 years data retention
  • Enterprise$null/custom
    • 10+ sites
    • Custom pricing

Which should you pick?

Choose Countly if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want crash reporting.
Countly review

Choose Plausible if

  • You need page view tracking.
  • You also want goal tracking.
Plausible review

Questions people ask

Is Countly or Plausible better?
Neither clearly leads. Countly starts at Free and Plausible at $9/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Countly or Plausible?
Countly has a free tier; the other does not. Paid plans start at Free for Countly and $9/month for Plausible.
Does Countly or Plausible run on more platforms?
Countly runs on Web, Mobile, Api. Plausible runs on Web.
Can I use Countly for free?
Yes. Countly has a free tier, so you can try it without paying. Plausible starts at $9/month.
What is Countly best used for?
Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Plausible is typically brought in for.
What can Countly do that Plausible cannot?
Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Plausible covers Page view tracking, Goal tracking, Real-time analytics, Outbound link click tracking. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Countly: How much does Countly cost?

Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.

Source
Plausible: How much does Plausible Analytics cost?

Plausible offers plans starting at $9/month for the Starter tier, $14/month for Growth, and $19/month for Business. Enterprise pricing is custom. All plans include a 30-day free trial without requiring a credit card.

Source
Countly: What is the difference between Countly Flex and Enterprise plans?

Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.

Source
Plausible: Is there a free version of Plausible?

Plausible does not offer a free plan; however, all paid plans include a 30-day free trial with full access to features.

Source
Countly: Can I add Adaptivity and Intelligence to Countly Flex?

Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.

Source
Plausible: What is the difference between Plausible's pricing tiers?

The Starter plan covers up to 10k monthly pageviews for 1 site. Growth adds up to 3 sites and 3 team members. Business expands to 10 sites, 10 team members, and includes advanced features like API access and 5 years data retention.

Source
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