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Employee Engagement · head to head

Cooleaf vs Profit.co

Cooleaf logo

Cooleaf

Employee Engagement

Employee engagement and recognition made easy

From
$4/month
Rated
-
Full reviewWebsite
Profit.co logo

Profit.co

Employee Engagement

OKR software that drives business results

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Profit.co has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cooleaf cooleaf's archived 2013 employer pricing (under its original wellness-marketplace business model, before its pivot to employee engagement) shows tiered per-employee-count fees rather than flat per-seat pricing: the mid Healthy Partnership tier had a $1,000 setup fee and monthly fees ranging from $150 for 1-100 employees up to $250 for 201-500 employees, with 500+ employees requiring a custom quote (archived pricing page, 31 August 2013); Profit.co no published pricing at all; every deal is a custom proposal built with their sales team
  • They diverge on capability: Cooleaf covers Peer recognition, Profit.co covers OKR management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cooleaf and Profit.co actually diverge.

Attributes where Cooleaf and Profit.co differ
AttributeCooleafProfit.co
Starting price$4/monthFree
Free tierNoYes
PlatformsWebWeb, Ios, Android, Api
Founded20142018

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Employee Engagement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cooleaf

  • Peer recognition
  • Rewards marketplace
  • Wellness challenges
  • Team activities
  • Gamification
  • Analytics
  • Mobile app
  • Social feed

Only in Profit.co

  • OKR management
  • Goal alignment
  • Key result tracking
  • Task management
  • Check-ins (CFR)
  • KPI dashboards
  • Strategy visualization
  • Performance insights

Both cover

  • Slack
  • Microsoft Teams

What people use each for

The jobs each tool is most often brought in to do.

Cooleaf

  • Employee recognitionnot Profit.co
  • Wellness programsnot Profit.co
  • Team buildingnot Profit.co
  • Culture improvementnot Profit.co

Profit.co

  • Running OKRs across an organisationnot Cooleaf
  • Performance reviews and goal trackingnot Cooleaf
  • Project portfolio management alongside objectivesnot Cooleaf
  • Balanced scorecard reportingnot Cooleaf
  • Building KPI dashboards from prebuilt templatesnot Cooleaf

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cooleaf

  • Cooleaf's archived 2013 employer pricing (under its original wellness-marketplace business model, before its pivot to employee engagement) shows tiered per-employee-count fees rather than flat per-seat pricing: the mid Healthy Partnership tier had a $1,000 setup fee and monthly fees ranging from $150 for 1-100 employees up to $250 for 201-500 employees, with 500+ employees requiring a custom quote (archived pricing page, 31 August 2013)

Profit.co

  • No published pricing at all; every deal is a custom proposal built with their sales team
  • Split into core modules and add-ons, so strategy roadmaps, one-to-ones, rewards and engagement are each extra rather than included
  • There is no free tier

Pricing, plan by plan

Cooleaf

$4/month
  • Essentials$4/month
    • Recognition
    • Rewards catalog
    • Mobile app
  • Premium$undefined/month
    • Wellness challenges
    • Advanced gamification
    • Custom integrations

Profit.co

Free
  • FreeFree
    • Up to 5 users
    • OKR management
    • Task management
  • Growth$7/month
    • Unlimited users
    • Everything in Free
    • CFR (check-ins)
  • Enterprise$undefined/month
    • Everything in Growth
    • Advanced analytics
    • HRIS integration

Which should you pick?

Choose Cooleaf if

  • You need peer recognition.
  • You also want rewards marketplace.
Cooleaf review

Choose Profit.co if

  • You need okr management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want goal alignment.
Profit.co review

Questions people ask

Is Cooleaf or Profit.co better?
Neither clearly leads. Cooleaf starts at $4/month and Profit.co at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cooleaf or Profit.co?
Profit.co has a free tier; the other does not. Paid plans start at $4/month for Cooleaf and Free for Profit.co.
Does Cooleaf or Profit.co run on more platforms?
Cooleaf runs on Web. Profit.co runs on Web, Ios, Android, Api.
Can I use Profit.co for free?
Yes. Profit.co has a free tier, so you can try it without paying. Cooleaf starts at $4/month.
What is Cooleaf best used for?
Cooleaf is most often used for employee recognition, wellness programs, team building, culture improvement. Of those, employee recognition and wellness programs are not what Profit.co is typically brought in for.
What can Cooleaf do that Profit.co cannot?
Cooleaf covers Peer recognition, Rewards marketplace, Wellness challenges, Team activities. Profit.co covers OKR management, Goal alignment, Key result tracking, Task management. Both handle Slack, Microsoft Teams.

Answered from the vendors’ own pages

Cooleaf: How do I find out Cooleaf's pricing?

Cooleaf does not publish pricing on its website. Customers need to visit the full ITA Group website or contact their sales team directly to request pricing information.

Source
Profit.co: How much does Profit.co cost?

Profit.co does not publish standard pricing tiers. Pricing is custom and determined by the modules selected (OKRs, Performance Management, Portfolio Management, Balanced Scorecard) and the number of users in your organization.

Source
Cooleaf: Is there a free trial available?

The website does not mention a free trial option. Trial availability would need to be discussed with the sales team.

Source
Profit.co: How can I get a Profit.co quote?

Contact Profit.co sales team through the 'Talk to Sales' button on their website. The company commits to providing a custom proposal within 48 hours of inquiry.

Source
Cooleaf: Can I see a demo before getting a pricing quote?

The website does not specify whether a demo is available without pricing discussion. Contact with the sales team or ITA Group would be necessary to request a demo.

Source
Profit.co: Does Profit.co offer a free trial?

Trial information is not displayed on the pricing page. Contact the sales team to inquire about trial access and custom commercial terms.

Source
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