Marketing · head to head
AB Tasty vs Microsoft Forms
Microsoft Forms
Surveys
Survey tool bundled into Microsoft 365 with no standalone price, where the real constraints are tenant policy, residency and admin visibility
- From
- Free
- Free plan
- Yes
The short version
- Only Microsoft Forms has a free tier, so it costs nothing to try first.
- Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Microsoft Forms the Advanced Data Residency add-on explicitly does not cover Microsoft Forms, so a tenant that has paid for regional residency still has its survey responses provisioned according to best-effort guidance rather than a contractual commitment.
- They diverge on capability: AB Tasty covers A/B testing, Microsoft Forms covers Bundled licensing.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which AB Tasty and Microsoft Forms actually diverge.
| Attribute | AB Tasty | Microsoft Forms |
|---|---|---|
| Starting price | €500/month | Free |
| Pricing model | quote | Included with Microsoft 365, not sold separately |
| Free tier | No | Yes |
| Platforms | Web | Web, iOS, Android |
| Category | Marketing | Surveys |
| Founded | 2011 | Unknown |
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in AB Tasty
- A/B testing
- Multivariate testing
- Personalization
- Visual editor
- Google Analytics
- Salesforce
- SSL encryption
- Cloud deployment
Only in Microsoft Forms
- Bundled licensing
- Very high response ceiling
- File upload questions
- Co-authoring
- eDiscovery coverage
- Surveys Agent in Copilot
What people use each for
The jobs each tool is most often brought in to do.
AB Tasty
- A/B and multivariate testing on web and mobilenot Microsoft Forms
- Feature flagging and progressive rolloutsnot Microsoft Forms
- Personalising content for identified and anonymous visitorsnot Microsoft Forms
- Search, recommendations and merchandising for ecommercenot Microsoft Forms
- Conversion optimisation experiments across channelsnot Microsoft Forms
Microsoft Forms
- Internal surveys and quizzes inside an organisation that already pays for Microsoft 365 and does not want a second vendor contractnot AB Tasty
- Education settings where quizzes need automatic grading and results in Excel without procurement approvalnot AB Tasty
- Quick polls inside Microsoft Teams where the response data should stay in the same tenant as everything elsenot AB Tasty
- Any case where the deciding factor is that no purchase order is requirednot AB Tasty
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
AB Tasty
- No transparent pricing published; requires custom sales conversation for any quote
- Pricing determined by traffic volume, number of domains, and selected modules
- No fixed pricing plans available; all customers receive individualized proposals
Microsoft Forms
- The Advanced Data Residency add-on explicitly does not cover Microsoft Forms, so a tenant that has paid for regional residency still has its survey responses provisioned according to best-effort guidance rather than a contractual commitment.
- Above 50,000 responses a form degrades sharply: only CSV export continues to work, while summary charts, viewing individual responses, printing, shared summary links and manual quiz grading all stop.
- Forms belonging to an account that is hard deleted, or deleted more than thirty days earlier, are not recoverable at all, so an unmanaged leaver process destroys survey data silently.
- The administrator settings that govern external sharing, template sharing and result summary sharing are only available to education and Microsoft 365 Apps for business customers, leaving many commercial tenants without the controls the documentation describes.
- A summary sharing link that has already been created continues to work for anyone inside or outside the organisation even after the form is restricted, so tightening permissions does not close an existing leak unless the link is deleted explicitly.
Pricing, plan by plan
AB Tasty
€500/month- Standard$500/month
- A/B testing
- Basic personalization
- Analytics
Microsoft Forms
Free- Free consumer Microsoft accountFree
- 200 responses per form
- 400 forms per account, including the recycle bin
- 200 questions per form
- Paid consumer Microsoft account$undefined/year
- Included in the subscription price, not sold separately
- 1,000 responses per form
- 400 forms per account
- Microsoft 365 work or school licence$undefined/year
- Included in the subscription price, not sold separately
- 5,000,000 responses per form
- Included in Business Basic, Standard, Premium, Office 365 E1, E3, E5 and Microsoft 365 F3
- Government GCC High and DoD$undefined/year
- Included in the subscription price, not sold separately
- 50,000 responses per form
- No email notification, video insert, Bing image search or phishing protection
Which should you pick?
Choose Microsoft Forms if
- You need bundled licensing.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want very high response ceiling.
Questions people ask
- Is AB Tasty or Microsoft Forms better?
- Neither clearly leads. AB Tasty starts at €500/month and Microsoft Forms at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, AB Tasty or Microsoft Forms?
- Microsoft Forms has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Microsoft Forms.
- Does AB Tasty or Microsoft Forms run on more platforms?
- AB Tasty runs on Web. Microsoft Forms runs on Web, iOS, Android.
- Can I use Microsoft Forms for free?
- Yes. Microsoft Forms has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
- What is AB Tasty best used for?
- AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Microsoft Forms is typically brought in for.
- What can AB Tasty do that Microsoft Forms cannot?
- AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Microsoft Forms covers Bundled licensing, Very high response ceiling, File upload questions, Co-authoring.
Answered from the vendors’ own pages
AB Tasty: How does AB Tasty calculate pricing?
AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.
SourceMicrosoft Forms: Can I buy Microsoft Forms on its own?
No. It exists only as a service plan inside Microsoft 365, Office 365 and education or government SKUs, or free with a consumer Microsoft account. There is no standalone product to purchase.
AB Tasty: What factors affect AB Tasty pricing besides traffic volume?
Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.
SourceMicrosoft Forms: Where are responses stored?
In the United States for most tenants, in the EU and EFTA region for EU tenants, and in Australia only for Forms provisioned after October 2022. Microsoft states this is guidance, not a residency commitment.
AB Tasty: Does AB Tasty offer a free trial or proof of concept?
AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.
SourceMicrosoft Forms: Can an administrator read someone else responses?
Not while that user account is active; ownership transfer is refused. Yes once the account is disabled or deleted, and yes through premium eDiscovery, which is still labelled preview.
Microsoft Forms: How do I turn Forms off for the organisation?
Disable both the Microsoft Forms and the Office Hive enterprise applications in Entra ID, or clear the Forms checkbox per user. Both applications must be disabled for it to take effect.
Related pages
More on Microsoft Forms
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