Marketing · head to head
Convert vs Mailgun
The short version
- Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Mailgun free tier limited to 100 emails per day, restricting high-volume use cases
- Prices and features above were last checked on 2 September 2026.
Where they differ
Only the attributes on which Convert and Mailgun actually diverge.
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- Google Analytics
- SSL encryption
- Cloud deployment
- Web support
Only in Mailgun
Nothing recorded that Convert does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Convert
- A/B and multivariate testing for conversion optimizationnot Mailgun
- Full-stack experimentation on web and mobilenot Mailgun
- Sequential testing and statistical confidence trackingnot Mailgun
Mailgun
- Transactional email delivery and SMTP relaynot Convert
- Email marketing at scale for developers and enterprisesnot Convert
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Mailgun
- Free tier limited to 100 emails per day, restricting high-volume use cases
- Log retention minimal on lower tiers (1 day on Free and Basic plans)
- Add-on pricing for email validations and extra emails can accumulate quickly for high-traffic users
Pricing, plan by plan
Convert
Free- Growth$399/month
- Pro$599/month
- Enterprise$undefined/mo
Mailgun
Free- FreeFree
- 100 emails per day
- Basic APIs
- SMTP relay
- Basic$15/monthly
- 10,000 emails per month
- No daily limits
- Monthly overage options
- Foundation$35/monthly
- 50,000 emails per month
- 1,000 custom domains
- Email template builder
- Scale$90/monthly
- 100,000 emails per month
- SAML SSO
- 5,000 email validations
Which should you pick?
Choose Convert if
- You need a/b testing.
- You want to start without paying.
- You also want multivariate testing.
Questions people ask
- Is Convert or Mailgun better?
- Neither clearly leads. Convert starts at Free and Mailgun at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Convert or Mailgun?
- Convert starts at Free and Mailgun at Free.
- Does Convert or Mailgun run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Convert for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Convert best used for?
- Convert is most often used for a/b and multivariate testing for conversion optimization, full-stack experimentation on web and mobile, sequential testing and statistical confidence tracking. Of those, a/b and multivariate testing for conversion optimization and full-stack experimentation on web and mobile are not what Mailgun is typically brought in for.
- What can Convert do that Mailgun cannot?
- Convert covers A/B testing, Multivariate testing, Analytics, API access.
Answered from the vendors’ own pages
Convert: What is the starting price for Convert?
The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.
SourceMailgun: What happens when I exceed my monthly email quota?
Mailgun allows monthly overage options on paid plans. Extra emails are charged from $1.30 to $1.10 per 1,000 emails depending on plan tier. Enterprise customers negotiate custom rates.
SourceConvert: What is the difference between Growth and Pro plans?
Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.
SourceMailgun: Can I upgrade from Free to a paid plan and when does billing begin?
Yes, you can upgrade to paid plans anytime. The first month is free on Foundation ($35/month) and Scale ($90/month) plans, with billing starting on month two.
SourceConvert: How much does the Enterprise plan cost?
Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.
SourceMailgun: What currencies and billing periods does Mailgun support?
Mailgun supports monthly billing in USD, EUR, and GBP. Charges are prorated for mid-month signups. Annual billing options are not explicitly listed on the pricing page.
SourceConvert: What is the cost to exceed my monthly tested user limit?
Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.
SourceRelated pages
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- Mailgun vs Lucky Orange
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