Softwr

Marketing · head to head

Mailgun vs MoEngage

Mailgun logo

Mailgun

Marketing

Email delivery built for developers

From
Free
Rated
-
Full reviewWebsite
MoEngage logo

MoEngage

Marketing

Essential solutions to help your growing teams build and retain customers

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Mailgun has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mailgun free tier limited to 100 emails per day, restricting high-volume use cases; MoEngage no pricing information published; platform uses custom pricing requiring sales contact
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Mailgun and MoEngage actually diverge.

Attributes where Mailgun and MoEngage differ
AttributeMailgunMoEngage
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What people use each for

The jobs each tool is most often brought in to do.

Mailgun

  • Transactional email delivery and SMTP relaynot MoEngage
  • Email marketing at scale for developers and enterprisesnot MoEngage

MoEngage

  • Identifying at-risk customers through churn prediction modelsnot Mailgun
  • Sending triggered SMS alerts when customers abandon shopping cartsnot Mailgun
  • A/B testing email subject lines for newsletter campaignsnot Mailgun
  • Personalizing push notifications based on location and browsing historynot Mailgun

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailgun

  • Free tier limited to 100 emails per day, restricting high-volume use cases
  • Log retention minimal on lower tiers (1 day on Free and Basic plans)
  • Add-on pricing for email validations and extra emails can accumulate quickly for high-traffic users

MoEngage

  • No pricing information published; platform uses custom pricing requiring sales contact
  • Growth and Enterprise plan tiers mentioned but no rates or features disclosed

Pricing, plan by plan

Mailgun

Free
  • FreeFree
    • 100 emails per day
    • Basic APIs
    • SMTP relay
  • Basic$15/monthly
    • 10,000 emails per month
    • No daily limits
    • Monthly overage options
  • Foundation$35/monthly
    • 50,000 emails per month
    • 1,000 custom domains
    • Email template builder
  • Scale$90/monthly
    • 100,000 emails per month
    • SAML SSO
    • 5,000 email validations

MoEngage

On request

No published plan breakdown. See the MoEngage review.

Which should you pick?

Choose Mailgun if

  • You want to start without paying.
Mailgun review

Choose MoEngage if

Nothing in the data separates MoEngage from Mailgun on the points above - pick on price and on how each one feels to use.

MoEngage review

Questions people ask

Is Mailgun or MoEngage better?
Neither clearly leads. Mailgun starts at Free and MoEngage at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailgun or MoEngage?
Mailgun has a free tier; the other does not. Paid plans start at Free for Mailgun and On request for MoEngage.
Does Mailgun or MoEngage run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Mailgun for free?
Yes. Mailgun has a free tier, so you can try it without paying. MoEngage starts at On request.
What is Mailgun best used for?
Mailgun is most often used for transactional email delivery and smtp relay, email marketing at scale for developers and enterprises. Of those, transactional email delivery and smtp relay and email marketing at scale for developers and enterprises are not what MoEngage is typically brought in for.

Answered from the vendors’ own pages

Mailgun: What happens when I exceed my monthly email quota?

Mailgun allows monthly overage options on paid plans. Extra emails are charged from $1.30 to $1.10 per 1,000 emails depending on plan tier. Enterprise customers negotiate custom rates.

Source
MoEngage: How much does MoEngage cost?

MoEngage does not publish pricing rates on its website. The platform offers Growth and Enterprise plan tiers, with exact pricing available only through contacting the sales team or requesting a demo.

Source
Mailgun: Can I upgrade from Free to a paid plan and when does billing begin?

Yes, you can upgrade to paid plans anytime. The first month is free on Foundation ($35/month) and Scale ($90/month) plans, with billing starting on month two.

Source
MoEngage: What is MoEngage's pricing model?

MoEngage uses custom enterprise pricing determined by specific customer requirements, requiring direct sales outreach to obtain a quote.

Source
Mailgun: What currencies and billing periods does Mailgun support?

Mailgun supports monthly billing in USD, EUR, and GBP. Charges are prorated for mid-month signups. Annual billing options are not explicitly listed on the pricing page.

Source
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