Softwr

Marketing · head to head

Iterable vs Mailgun

Iterable logo

Iterable

Marketing

The AI customer engagement platform global brands trust to create experiences that drive growth…

From
On request
Rated
-
Full reviewWebsite
Mailgun logo

Mailgun

Marketing

Email delivery built for developers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mailgun has a free tier, so it costs nothing to try first.
  • Each has a real cost: Iterable no pricing information published on their site - contact sales required; Mailgun free tier limited to 100 emails per day, restricting high-volume use cases
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Iterable and Mailgun actually diverge.

Attributes where Iterable and Mailgun differ
AttributeIterableMailgun
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What people use each for

The jobs each tool is most often brought in to do.

Iterable

  • Personalizing customer journeys across all channelsnot Mailgun
  • Optimizing retention through lifecycle messagingnot Mailgun
  • Driving upsells with intelligent segmentationnot Mailgun
  • Adapting campaigns based on real-time behaviornot Mailgun

Mailgun

  • Transactional email delivery and SMTP relaynot Iterable
  • Email marketing at scale for developers and enterprisesnot Iterable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Iterable

  • no pricing information published on their site - contact sales required

Mailgun

  • Free tier limited to 100 emails per day, restricting high-volume use cases
  • Log retention minimal on lower tiers (1 day on Free and Basic plans)
  • Add-on pricing for email validations and extra emails can accumulate quickly for high-traffic users

Pricing, plan by plan

Iterable

On request

No published plan breakdown. See the Iterable review.

Mailgun

Free
  • FreeFree
    • 100 emails per day
    • Basic APIs
    • SMTP relay
  • Basic$15/monthly
    • 10,000 emails per month
    • No daily limits
    • Monthly overage options
  • Foundation$35/monthly
    • 50,000 emails per month
    • 1,000 custom domains
    • Email template builder
  • Scale$90/monthly
    • 100,000 emails per month
    • SAML SSO
    • 5,000 email validations

Which should you pick?

Choose Iterable if

Nothing in the data separates Iterable from Mailgun on the points above - pick on price and on how each one feels to use.

Iterable review

Choose Mailgun if

  • You want to start without paying.
Mailgun review

Questions people ask

Is Iterable or Mailgun better?
Neither clearly leads. Iterable starts at On request and Mailgun at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Iterable or Mailgun?
Mailgun has a free tier; the other does not. Paid plans start at On request for Iterable and Free for Mailgun.
Does Iterable or Mailgun run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Mailgun for free?
Yes. Mailgun has a free tier, so you can try it without paying. Iterable starts at On request.
What is Iterable best used for?
Iterable is most often used for personalizing customer journeys across all channels, optimizing retention through lifecycle messaging, driving upsells with intelligent segmentation, adapting campaigns based on real-time behavior. Of those, personalizing customer journeys across all channels and optimizing retention through lifecycle messaging are not what Mailgun is typically brought in for.

Answered from the vendors’ own pages

Iterable: How much does Iterable cost?

Iterable does not publish pricing on their website. Interested customers must contact their sales team, book a demo, or request a quote through their website for pricing information.

Source
Mailgun: What happens when I exceed my monthly email quota?

Mailgun allows monthly overage options on paid plans. Extra emails are charged from $1.30 to $1.10 per 1,000 emails depending on plan tier. Enterprise customers negotiate custom rates.

Source
Mailgun: Can I upgrade from Free to a paid plan and when does billing begin?

Yes, you can upgrade to paid plans anytime. The first month is free on Foundation ($35/month) and Scale ($90/month) plans, with billing starting on month two.

Source
Mailgun: What currencies and billing periods does Mailgun support?

Mailgun supports monthly billing in USD, EUR, and GBP. Charges are prorated for mid-month signups. Annual billing options are not explicitly listed on the pricing page.

Source
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