Softwr

Marketing · head to head

Ahrefs vs Convert

Ahrefs logo

Ahrefs

Marketing

Everything you need to rank higher & get more traffic

From
$29/month
Rated
-
Full reviewWebsite
Convert logo

Convert

Marketing

A/B testing platform for enterprises

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Convert has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ahrefs the entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750; Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • They diverge on capability: Ahrefs covers Site Explorer, Convert covers A/B testing.

Where they differ

Only the attributes on which Ahrefs and Convert actually diverge.

Attributes where Ahrefs and Convert differ
AttributeAhrefsConvert
Starting price$29/monthFree
Pricing modelUnknownsubscription
Free tierNoYes
Founded20102012

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ahrefs

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Competitive analysis
  • Backlink checker
  • Keyword research

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • SSL encryption

Both cover

  • Google Analytics
  • API access
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Ahrefs

  • SEO researchnot Convert
  • Competitor analysisnot Convert
  • Content planningnot Convert
  • Backlink analysisnot Convert
  • Rank trackingnot Convert

Convert

  • A/B and multivariate testing for conversion optimizationnot Ahrefs
  • Full-stack experimentation on web and mobilenot Ahrefs
  • Sequential testing and statistical confidence trackingnot Ahrefs

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ahrefs

  • The entry Lite plan is $129 a month and caps projects at 5 and tracked keywords at 750
  • Crawl credits are metered by tier, from 100,000 on Lite to 1,500,000 on Advanced
  • Enterprise at $1,499 a month requires an annual commitment
  • Brand Radar AI, custom prompts and Content Kit are separate add-ons starting at $199, $50 and $99 a month
  • The $29 Starter plan covers search and competitive research basics rather than the full toolset

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Pricing, plan by plan

Ahrefs

$29/month
  • Starter$29/month
    • Core keyword research
    • Backlink analysis
    • Competitor research
  • Lite$129/month
  • Standard$249/month
  • Advanced$449/month

Convert

Free
  • Growth$$399/month
  • Pro$$599/month
  • Enterprise$on request/mo

Which should you pick?

Choose Ahrefs if

  • You need site explorer.
  • You also want keywords explorer.
Ahrefs review

Choose Convert if

  • You need a/b testing.
  • You want to start without paying.
  • You also want multivariate testing.
Convert review

Questions people ask

Is Ahrefs or Convert better?
Neither clearly leads. Ahrefs starts at $29/month and Convert at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ahrefs or Convert?
Convert has a free tier; the other does not. Paid plans start at $29/month for Ahrefs and Free for Convert.
Does Ahrefs or Convert run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Convert for free?
Yes. Convert has a free tier, so you can try it without paying. Ahrefs starts at $29/month.
What is Ahrefs best used for?
Ahrefs is most often used for seo research, competitor analysis, content planning, backlink analysis. Of those, seo research and competitor analysis are not what Convert is typically brought in for.
What can Ahrefs do that Convert cannot?
Ahrefs covers Site Explorer, Keywords Explorer, Site Audit, Rank Tracker. Convert covers A/B testing, Multivariate testing, Analytics, SSL encryption. Both handle Google Analytics, API access, Cloud deployment, Web support.

Answered from the vendors’ own pages

Ahrefs: What are Ahrefs' main features?

Ahrefs' three main features are Site Explorer (for organic performance), Keywords Explorer (for keyword research), and Content Explorer (for content discovery). The platform includes backlink analysis, competitor research, technical SEO audits, rank tracking, and content workflows.

Source
Convert: What is the starting price for Convert?

The Growth plan starts at $399/month (or $299/month billed annually for 25% savings) with 100K monthly tested users, 5 projects, and 5 active experiences per project.

Source
Ahrefs: What is the size of Ahrefs' backlink database?

Ahrefs maintains a database of 28 trillion internal backlinks and 35 trillion external backlinks that are updated frequently, providing the depth and freshness of link data that differentiates it from competitors.

Source
Convert: What is the difference between Growth and Pro plans?

Both cap at 100K tested users/month, but Pro ($599/month or $420/month annual) adds 30 active projects (vs 5), unlimited experiences per project (vs 5), unlimited domains (vs 10), multivariate testing, full-stack testing, sequential testing, and phone support.

Source
Ahrefs: What is Ahrefs' pricing?

Ahrefs pricing starts at $29/month for Starter plan, $129/month for Lite, $249/month for Standard, $449/month for Advanced, and $1,499/month for Enterprise, with annual discounts available.

Source
Convert: How much does the Enterprise plan cost?

Enterprise pricing is available 'on request.' It supports 1M+ monthly tested users (12M+ annually), unlimited projects, experiences, and domains, plus dedicated account manager and custom terms.

Source
Convert: What is the cost to exceed my monthly tested user limit?

Growth overages cost $399 per 100K additional users. Pro/Enterprise overages cost $699 per 250K additional users. Customers can also upgrade mid-cycle at any time.

Source
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