Softwr

Marketing · head to head

Mailgun vs Woopra

Mailgun logo

Mailgun

Marketing

Email delivery built for developers

From
Free
Rated
-
Full reviewWebsite
Woopra logo

Woopra

Marketing

Real-time customer intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mailgun free tier limited to 100 emails per day, restricting high-volume use cases; Woopra the entry Pro plan starts at $999 per month, and no lower or free tier is published
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Mailgun and Woopra actually diverge.

Attributes where Mailgun and Woopra differ
AttributeMailgunWoopra
Pricing modelsubscriptionfreemium
FoundedUnknown2011

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailgun

Nothing recorded that Woopra does not also cover.

Only in Woopra

  • Real-time analytics
  • Customer tracking
  • Segmentation
  • Automation
  • Salesforce
  • HubSpot
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Mailgun

  • Transactional email delivery and SMTP relaynot Woopra
  • Email marketing at scale for developers and enterprisesnot Woopra

Woopra

  • Tracking individual customer journeys across web, app and support touchpointsnot Mailgun
  • Product and behavioural analytics with retention and funnel reportsnot Mailgun
  • Triggering downstream actions from customer behaviournot Mailgun

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailgun

  • Free tier limited to 100 emails per day, restricting high-volume use cases
  • Log retention minimal on lower tiers (1 day on Free and Basic plans)
  • Add-on pricing for email validations and extra emails can accumulate quickly for high-traffic users

Woopra

  • The entry Pro plan starts at $999 per month, and no lower or free tier is published
  • Single Sign-On requires the Enterprise plan
  • Data warehouse sync, data governance, organisation-level B2B tracking and the AI prediction features are Enterprise only
  • Pro is capped at 50 user seats and 2 years of data retention
  • Dedicated support and onboarding are Enterprise only; Pro gets online support
  • Enterprise is custom priced with no published rate

Pricing, plan by plan

Mailgun

Free
  • FreeFree
    • 100 emails per day
    • Basic APIs
    • SMTP relay
  • Basic$15/monthly
    • 10,000 emails per month
    • No daily limits
    • Monthly overage options
  • Foundation$35/monthly
    • 50,000 emails per month
    • 1,000 custom domains
    • Email template builder
  • Scale$90/monthly
    • 100,000 emails per month
    • SAML SSO
    • 5,000 email validations

Woopra

Free
  • FreeFree
    • Real-time analytics
    • Basic dashboards

Which should you pick?

Choose Mailgun if

  • You want to start without paying.
Mailgun review

Choose Woopra if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want customer tracking.
Woopra review

Questions people ask

Is Mailgun or Woopra better?
Neither clearly leads. Mailgun starts at Free and Woopra at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailgun or Woopra?
Mailgun starts at Free and Woopra at Free.
Does Mailgun or Woopra run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Mailgun for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mailgun best used for?
Mailgun is most often used for transactional email delivery and smtp relay, email marketing at scale for developers and enterprises. Of those, transactional email delivery and smtp relay and email marketing at scale for developers and enterprises are not what Woopra is typically brought in for.
What can Mailgun do that Woopra cannot?
Woopra covers Real-time analytics, Customer tracking, Segmentation, Automation.

Answered from the vendors’ own pages

Mailgun: What happens when I exceed my monthly email quota?

Mailgun allows monthly overage options on paid plans. Extra emails are charged from $1.30 to $1.10 per 1,000 emails depending on plan tier. Enterprise customers negotiate custom rates.

Source
Woopra: What is the starting price and how does billing work?

Woopra starts at $999/month for the Pro plan, with the first month free during the 30-day trial. Billing starts in the second month and recurs every 30 days.

Source
Mailgun: Can I upgrade from Free to a paid plan and when does billing begin?

Yes, you can upgrade to paid plans anytime. The first month is free on Foundation ($35/month) and Scale ($90/month) plans, with billing starting on month two.

Source
Woopra: What happens if I exceed my event quota?

Overage fees apply if you surpass the limit of your plan, though data collection continues.

Source
Mailgun: What currencies and billing periods does Mailgun support?

Mailgun supports monthly billing in USD, EUR, and GBP. Charges are prorated for mid-month signups. Annual billing options are not explicitly listed on the pricing page.

Source
Woopra: Can I cancel anytime?

Yes, you may cancel your subscription at any time.

Source
Woopra: How long is my data retained?

Pro plan retains data for 24+ months; Enterprise offers customized data retention for extended periods.

Source
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