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CRM · head to head

Clay vs Document360

Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Free plan
Yes
Full reviewWebsite
Document360 logo

Document360

Customer Support

Self-service knowledge base software for product documentation

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Only Clay has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Document360 no published flat-rate pricing makes it hard to compare costs upfront against competitors.
  • They diverge on capability: Clay covers Data enrichment, Document360 covers Category Manager.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Clay and Document360 actually diverge.

Attributes where Clay and Document360 differ
AttributeClayDocument360
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
CategoryCRMCustomer Support
Founded2021Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

Only in Document360

  • Category Manager
  • Eddy AI
  • Article Revision History
  • SSO & Role-Based Access
  • Analytics
  • Multi-language Support
  • API Documentation Tools

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Data enrichment and intelligencenot Document360
  • Growth campaign automationnot Document360
  • CRM workflow integrationnot Document360

Document360

  • Product and API documentationnot Clay
  • Internal knowledge managementnot Clay
  • Customer self-service supportnot Clay
  • Multi-language documentation portalsnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Document360

  • No published flat-rate pricing makes it hard to compare costs upfront against competitors.
  • Requires a sales quote process rather than instant self-service signup for paid plans.
  • Advanced AI features are usage-metered and may require additional purchases.
  • Smaller teams may find the enterprise-oriented feature set more complex than needed.

Pricing, plan by plan

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

Document360

On request
  • Custom$undefined/month
    • Team accounts
    • Workspaces
    • Languages

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want contact management.
Clay review

Choose Document360 if

  • You need category manager.
  • You work on web.
  • You also want eddy ai.
Document360 review

Questions people ask

Is Clay or Document360 better?
Neither clearly leads. Clay starts at Free and Document360 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Document360?
Clay has a free tier; the other does not. Paid plans start at Free for Clay and On request for Document360.
Does Clay or Document360 run on more platforms?
Clay runs on Web. Document360 runs on web.
Can I use Clay for free?
Yes. Clay has a free tier, so you can try it without paying. Document360 starts at On request.
What is Clay best used for?
Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what Document360 is typically brought in for.
What can Clay do that Document360 cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. Document360 covers Category Manager, Eddy AI, Article Revision History, SSO & Role-Based Access.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
Document360: How is Document360 pricing determined?

Pricing is customized rather than tiered flat-rate, based on team accounts, workspaces, languages, SSO/security needs, knowledge base privacy model, and AI Suite usage.

Source
Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
Document360: Is there a free trial?

Yes, Document360 offers a 14-day free trial with full feature access and no credit card required.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
Document360: What compliance and security features are included?

All plans include SOC 2 Type II compliance, SSL encryption, and security features such as roles, permissions, and SSO.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
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