Software · head to head
Cause IQ vs EveryAction

EveryAction
Software
Integrated CRM and digital marketing for nonprofits
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Cause IQ pricing is not published; EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
- They diverge on capability: Cause IQ covers Event management, EveryAction covers Email campaigns.
Where they differ
Only the attributes on which Cause IQ and EveryAction actually diverge.
| Attribute | Cause IQ | EveryAction |
|---|---|---|
| Platforms | Web | Web, Mobile-responsive |
| Founded | 2013 | 2007 |
Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cause IQ
- Event management
- Online giving
- Volunteer tracking
- Google Analytics
Only in EveryAction
- Email campaigns
- Digital marketing
- Multi-channel engagement
- Reporting
- Zapier
Both cover
- Donor management
- Stripe
- PayPal
- Salesforce
- Web support
- Mobile-responsive support
What people use each for
The jobs each tool is most often brought in to do.
Cause IQ
- Prospect research across nonprofit organisationsnot EveryAction
- Benchmarking a nonprofit client against peersnot EveryAction
- Building target lists for firms serving the sectornot EveryAction
- Enriching existing records with nonprofit financial datanot EveryAction
EveryAction
- Business operationsnot Cause IQ
- Productivitynot Cause IQ
- Automationnot Cause IQ
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cause IQ
- Pricing is not published
- Sold to firms selling into the nonprofit sector rather than to nonprofits running their own operations
EveryAction
- Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
- Pricing is not published
Pricing, plan by plan
Cause IQ
On request- Standard$95/month
- Donor management
- Event management
- Advanced$200/month
- Prospect research
- Fundraising reports
- Advanced analytics
EveryAction
On request- Professional$90/month
- Donor management
- Email campaigns
- EnterpriseFree
- Advanced integrations
- Custom reporting
- Dedicated support
Which should you pick?
Choose EveryAction if
- You need email campaigns.
- You work on Web, Mobile-responsive.
- You also want digital marketing.
Questions people ask
- Is Cause IQ or EveryAction better?
- Neither clearly leads. Cause IQ starts at On request and EveryAction at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cause IQ or EveryAction?
- Cause IQ starts at On request and EveryAction at On request.
- Does Cause IQ or EveryAction run on more platforms?
- Cause IQ runs on Web. EveryAction runs on Web, Mobile-responsive.
- What is Cause IQ best used for?
- Cause IQ is most often used for prospect research across nonprofit organisations, benchmarking a nonprofit client against peers, building target lists for firms serving the sector, enriching existing records with nonprofit financial data. Of those, prospect research across nonprofit organisations and benchmarking a nonprofit client against peers are not what EveryAction is typically brought in for.
- What can Cause IQ do that EveryAction cannot?
- Cause IQ covers Event management, Online giving, Volunteer tracking, Google Analytics. EveryAction covers Email campaigns, Digital marketing, Multi-channel engagement, Reporting. Both handle Donor management, Stripe, PayPal, Salesforce.
Answered from the vendors’ own pages
Cause IQ: Does Cause IQ offer a free plan?
Yes. Cause IQ offers a free plan with basic nonprofit searches using 8 filters and limited profile access. Core and Pro plans are paid subscriptions.
SourceCause IQ: What is included in Cause IQ's pricing?
Core Plan costs $349/month (or $199/month for 501(c)(3) nonprofits) with access to 400+ filters. Pro Plan costs $5,988/year with three user licenses and unlimited exports. Annual discounts available.
SourceCause IQ: Does Cause IQ integrate with Salesforce?
Yes. Cause IQ provides direct Salesforce integration to create, update, and enrich Leads, Contacts, and Accounts with nonprofit data. Bulk operations and field mapping are supported.
SourceCause IQ: Does Cause IQ have an API?
Yes. Cause IQ provides a REST API that returns JSON responses. The API allows programmatic searches for nonprofits, EIN lookups, and access to over 400 organization fields.
SourceCause IQ: How much nonprofit data does Cause IQ contain?
Cause IQ aggregates data from over a dozen sources covering 1.73 million organizations, 9.86 million people (board members and key personnel), and 52,143 vendor profiles.
SourceRelated pages
More on EveryAction
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